In September of 20 16, Liaoning Satellite TV ranked 12 in the national satellite TV channel, while Liaoshi's "small goal" was to become the top ten in 20 17.
The top ten is in the forefront of satellite TV. However, this small goal is down to earth.
According to the data released by the staff of Cool Cloud Big Data on the spot, Liaoning Satellite TV rose three places in the provincial satellite TV in the first half of 20 16, with the largest increase, and the rankings of 34 cities also rose three places.
The higher the ranking, the harder it is to break through. However, to be fair, The Top Ten is neither low nor ambitious, which is consistent with the pragmatic style of Liaoning Satellite TV.
On the afternoon of 65438+ 10/1,Liaoning Satellite TV's 20 17 key resource promotion meeting was held in Beijing, and the program resources of the new year were unveiled one by one.
Liang Hongda (Lao Liang) was "contracted", and all programs will only be broadcast on Liaoning Satellite TV in the future; Venus, who is also a talk show host, will also return to her hometown in Liaoning to launch a new program. Liu Xiangyang's goal is, "I hope that when Venus and Lao Liang are mentioned in the future, people will naturally think of Liaoning Satellite TV."
In TV series, the historical drama "Win the World" starring Fan Bingbing is threatening. Li, David and other stars dream of flying.
20 16 Liaoning Satellite TV has gained a lot with the Spring Festival Evening as the leader and comedy programs as the escort. 20 17 Liaoning Satellite TV strives for innovation and change, creates a boutique column with differentiated characteristics, and tries to present a new look with northern customs and northeastern characteristics.
The channel focuses on comedy cards, and the Spring Festival Evening laughs first.
20 16 Liaoning Satellite TV has sprung up in the Spring Festival Evening, and many viewers still remember Song Xiaobao's Eat Noodles.
In fact, according to CiCi, a young director born in 1980s, the 20 16 Liaoshi Spring Festival Evening was called "the first Spring Festival Evening of Satellite TV" with a viewing rate of 2.27 1%, a viewing share of 7.526% and 470 million video hits.
Among them, according to the cool cloud data, 470 million video clicks are more than three times that of the second satellite TV; Moreover, the user loyalty index of Liaoshi Spring Festival Evening won the championship with 28%, ranking first in Satellite TV Spring Festival Evening. It can be said that Liao's Spring Festival Evening has become an unshakable gold brand.
The "Happy Spring Festival Season" built around the Spring Festival Evening is a deep excavation of brand value. According to CiCi, this year's happy season will include five parts: the New Year's comedy feast, the group participation in the Spring Festival Evening, the countdown to the Spring Festival Evening, the Spring Festival Evening of Liaoning Satellite TV and the Lantern Festival Evening.
Among them, New Year Comedy Feast is a brand-new program, and 12 high-level, meaningful, interesting, thoughtful, creative and grounded works will hold a "big simulcast".
Comic groups such as Twist FunAge, Hip-hop Baggage Shop and Crosstalk after 80s, and young comedians such as Liu, Liu, etc. will accompany the audience for the New Year.
Sketch is a unique theme created by Liaoning Satellite TV. As a variant of the sketch, Liaoning Satellite TV has deeply developed and integrated the comedy resources in Northeast China. At the moment when all the powerful factions are interested in seizing the comedy position, and at the moment when all kinds of comedy forms are dazzling, it declares with pure northeast comedy that the sketch still depends on Liaoning.
Among them, "Happy fanfan" develops the continuity of drama through a complete plot, taking into account the advantages of intensive sketches and punchline, and brings new thinking to the comedy programs in the national studios.
The program ratings have been among the top ten in China for many times, and the ratings and word-of-mouth are win-win. As a "dark horse", he appeared in many TV variety shows with laughter and laughter.
China's good family, the all-media public welfare interactive program "Happy Gemini" cooperated with Happy Rice, has been well received by People's Daily and Guangming Daily for many times, and won the list of excellent radio and television innovative programs in the second quarter of 20 16.
The two programs complement each other, continuing the feelings and genes of traditional virtues of Chinese culture and extending the concept of "happy family" of Liaoning Satellite TV.
Integrate strong resources and upgrade brand schemes.
"20 17 Liaoning Satellite TV has been upgraded in an all-round way, and on the basis of continuing to strengthen the original brand programs, it has launched innovative, quality, popular and influential new programs." Liu Xiangyang said.
In the advertising resource manual of Liaoning Satellite TV distributed on the spot, the second season "Rushing to the Sky" and the new program "Dancing in the Starry Sky" are particularly eye-catching.
Among them, "Rushing to the Sky" launched the star flight reality show on 20 15. In the second season, stars such as Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li, Li and David will be invited to join us, and the flying spirit of challenging oneself, culture and active exploration will be conveyed with the concept of 24-hour record.
Dancing Star Nest is a large-scale amateur square dance competition reality show launched by Liaoning Satellite TV and the State Sports General Administration. As a folk activity with the widest mass base and the largest number of participants, square dance has great viewing potential.
"The Story of Lao Liang has made more than 4,000 episodes, and nearly 3,000 episodes have been broadcast on Liaoning Satellite TV. There are about 1000 episodes of Lao Liang's World Outlook, and there are about 700 episodes of Lao Liang's Talk about the World. " Liang Hongda said with a smile, "Basically, I spent the rest of my life in Liaoning Satellite TV." .
20 16 Derivation of the opening drama "The Legend of Mi Yue" —— An in-depth interpretation of the column "Lao Liang's Moon Landing Plan" entering the top three in China.
It is reported that Liang Hongda is the platform of Liaoning Satellite TV, which also indicates that this famous cultural critic will become a member of Liaoning Satellite TV, and Liaoning Satellite TV will also become the only output and exclusive production and broadcasting platform of Lao Liang's TV programs.
According to Liang Hongda, the newly launched Lao Liang Story Club will integrate the "essence" of its two programs, Stories Collection and Seeing the World-starting from current events and social hot events, integrating daily stories and inspiring the audience on the basis of positive energy.
In addition, Venus will also create a family cultural theme program with both personal characteristics and nostalgia.
Qiangkas opera was brought up in the rear area, and the northern theater now has an advantage.
This year, Liaoning Satellite TV's hit dramas "Wedding Fashion" and "It's not easy to raise a child" are all in the top ten ratings of provincial satellite TV Golden Theater.
This time, a number of high-profile dramas were gathered in the list of prime-time dramas with the theme of "home, country and the world" announced by Liaoning Satellite TV on the evening of 20 17.
"Home Front" is indispensable for many dramas with strong cass nature.
Fan Bingbing starred in the historical drama "Win the World" to see the legend of the first female entrepreneur in history; Flowers bloom like a dream, led by Zhang Jiayi and Angel, tells the love and marriage of three generations of women under the historical changes in China. Chen Xiao, a new father, and Sun Li, a queen, get an electric shock for the first time. The Flowers Bloom and the Moon Bloom that Year, which tells the story of Zhou Ying, the richest woman in Shanxi merchants in the late Qing Dynasty. The article Ma Yili's husband and wife file has once again become a topic, challenging the light comedy spy war drama "The Edge of the Razor"; Jin Dong, a veteran cadre, explained the responsibility and responsibility of the family in his new work Our Love.
In addition, Marriage Law 22 is the sequel of the same name drama which won excellent ratings on 20 13, and will continue to focus on the contrast comedy drama of "the strange marriage between black diaosi and white".
Li Dabao's Ordinary Years, Green Grass, Huang Dani, Double Happiness, My Family, My Three Parents and other dramas continue the consistent theme advantages of Liaoning Satellite TV North Theater: focusing on the daily work of working people and expressing the most common but touching family ethics and feelings.
Integrate the existing excellent resources with comedy advantages, and broaden the audience level with large variety shows and dramas. On 20 17, Liaoning Satellite TV still played the slogan of "Happy Family", and strived to build "China's No.1 Family Channel" and made steady progress on the road of achieving "small goals".