Unforgettable college life is coming to an end, and everyone is about to begin the most difficult graduation design stage. Write the opening report before graduation design, and refer to the opening report you need! The following is the template of the opening report of traditional architectural design papers I collected for you, for reference only. Let's have a look.
1. Source, purpose, significance (including application prospect), domestic and international status and level.
1. The application of China traditional architectural design elements and concepts in graphic design.
China is one of the four ancient civilizations in the world with a long history. Working people have created the splendid architectural civilization of China with their own blood, sweat and wisdom. The ancient buildings in China are the oldest and most complete architectural system in the world. They are in the leading position in the world architectural history from single building to courtyard combination, urban planning and garden layout. China's architecture uniquely embodies the architectural concept of "harmony between man and nature".
Several characteristics of China traditional architecture in graphics, characters, colors and modeling structure;
Graphics. In the traditional architecture of China, it generally appears as an animal with the characteristics of insects, fish, birds and animals, and consists of eyeliner, nose line, eyebrow line, ear line, mouth line and corner line. Facial structure is distinct, and it is by using these characteristics that people are led to a mysterious art world;
Words. Chinese characters in China have a long history and various glyphs. Chinese characters used in traditional buildings in China are generally traditional Chinese characters;
Color. Red and yellow are the most commonly used traditional buildings in China. The five elements include gold, wood, water, fire and earth, among which earth occupies a central position. Because the Chinese nation has lived on the Loess Plateau for generations, it has a feeling of admiration and attachment to yellow, while red symbolizes happiness, auspiciousness and wealth.
Modeling structure. Reflected on the gate, big window, big entrance and big eaves, it gives people a feeling of stretching. The semi-enclosed space formed under the roof of the big house can not only shelter from the sun and rain, but also has a wide field of vision and leads directly to nature;
By introducing the characteristics of traditional architecture in China, such as the Forbidden City, the most intact and largest ancient palace complex in China and even in the world. Its artistic language and means of expression are very rich. Through the perfect combination of graphics, text, color, modeling structure and many other elements. The isomorphism of * * * has become the plastic beauty of traditional architectural art in China, and the style of traditional architecture in China has been vividly displayed, forming a perfect architectural concept of "harmony between man and nature". At the same time, these traditional architectural features have been applied to the plane poster of "Clay Figurine Zhang" World Expo souvenirs, fully highlighting its China elements.
2. The packaging design of "Clay Fighter Zhang" embodies the unique charm of traditional architecture in China.
"Traditional packaging" mainly refers to the traditional cultural packaging of human beings. Traditional culture is a civilized achievement gradually accumulated by human beings in production and life in the long historical period. It is also the crystallization of existing human wisdom and the basis for future generations to inherit and develop the knowledge and skills of their predecessors. Different regions or countries have different traditional cultures, such as "clay figurine Zhang" clay figurine crafts and clay figurine Zhang's colored sculptures. Traditional clay figurines are decorated with colors and props to form a unique style and highlight the characteristics of China's traditional culture. Through the introduction of the clay figurine craft of "Clay Fighter Zhang", it fully embodies that "traditional packaging" is the traditional cultural packaging.
How to integrate the design elements of traditional architecture into the traditional packaging structure of "Clay Figurine Zhang" Expo souvenirs, design the packaging box into a magnificent hall, and fully integrate the traditional architectural elements into the traditional packaging of "Clay Figurine Zhang" Expo souvenirs (the hall has a magnificent image and rigorous patterns, which gives people a strong spiritual infection. China's traditional culture pays attention to consolidating human order. Unlike western and Islamic architecture, which is dominated by religious architecture, the highest architectural achievement in China is the palace. At the same time, it is the most prominent building in China's traditional architectural elements, such as atmosphere, vitality, R&F and mountains and rivers. ) Apply the traditional elements of the temple to the hexahedron of the packaging box, and make a packaging box that represents the characteristics of China.
3. Representation of graphics, characters and colors in the souvenir packaging design of the "Clay Fighter Zhang" World Expo.
Graphics, characters, colors and other elements in packaging design are the main contents to convey commodity information and enhance corporate brand image.
China traditional decorative patterns (palindromes) are used in graphics and widely used in traditional buildings in China (such as pavilions, pavilions and beams). The auspicious concept contained in China's traditional decorative patterns reflects the long-standing cultural heritage of China. The accumulation of history makes China's traditional culture seem mysterious. By perceiving China's traditional culture and studying traditional auspicious patterns, we can better understand people's aesthetic taste and expression of beautiful things in different times. The decorative patterns (palindromes) of traditional buildings are applied to the packaging boxes, highlighting the traditional elements of China, and finally pushing the souvenir packaging of the "Clay Figurine Zhang" World Expo to a higher level.
Font is the main content to convey commodity information and enhance corporate brand image. Font, like graphics, belongs to visual symbols and is an important part of visual communication design. It mainly undertakes the visual function of information transmission and is the main communication medium in visual communication.
In traditional architecture, the characters are prominent and solemn (for example, the writing effect of the palace plaque is slightly wide and flat, and the horizontal painting is long and the vertical painting is short, emphasizing "the swallow-tailed silkworm head" and "twists and turns"). In the design, traditional Chinese characters are used to design the sign of "clay figurine Zhang", which highlights the characteristics of packaging and better conveys product information to consumers.
In the color of packaging, red is the main color, symbolizing heat, vitality, willpower, flame, strength, anger and blood circulation. For example, our ancient palaces are basically dominated by red. I use red to show the atmosphere and grandeur on the box, as well as the enthusiasm and vitality of China people for the Shanghai World Expo.
4. With the application of souvenirs in business gradually becoming a design craze, I studied the unique charm of modern packaging design in combination with my graduation design ("Clay Figurine Zhang" World Expo souvenir packaging series design).
(2) Purpose and significance:
Taking the souvenir packaging design of "Clay Figurine Zhang" World Expo as the research object, the content and form are fully combined, and the packaging box is designed as a grand palace, which conveys information to the audience most concisely, clearly and definitely, arouses their interest, tries to convince them of the conveyed content, and accepts the propaganda content gladly in the aesthetic process, inducing them to take the final action.
(3) Current situation of traditional elements at home and abroad:
China traditional design elements are the unique landscape and precious wealth of oriental culture. It has a wide range of themes, rich connotations, diverse forms and a long history, which is irreplaceable by other art forms. In the world of art, its unique oriental cultural charm is shining.
The Application of Traditional Culture in Modern Advertising
Advertising creativity goes deep into the deep soil of traditional culture from the commodity world, which not only injects positive cultural connotation into advertising, but also constructs a new value orientation and implements reasonable advertising strategies, which is very important.
Advertising creativity comes from life and culture. Culture will also enhance the connotation of advertising creativity and bring cultural added value to advertising products. The uniqueness of a national culture will inevitably bring unique personality to advertising creativity, thus enhancing the attraction and recognition of creativity. In today's consumption era, the key to how advertising products gain competitiveness lies in the cultural value they convey, whether the brand image they create has personality, whether it is different from similar characteristics recognized by consumers, and whether it can meet consumers' psychological needs. Therefore, the unique and rich national cultural resources can increase the creativity of advertisements and bring unexpected effects to advertisers.
Take a series of real estate newspaper advertisements as an example, and take traditional architectural forms as the starting point of advertisements; Combined with the artistic height of China's works of Chinese painting, the innovative application in the design field shows the oriental thought and the concept of perfect home life quality. By accurately grasping the essence of China art such as ink painting and calligraphy, designers form their own expressive style with rich oriental culture, and perfectly integrate national traditional culture and art into modern design concepts.
China traditional elements are widely used, how to make foreigners like China traditional elements?
In Japanese contemporary graphic design, the in-depth study and utilization of traditional elements can be said to be earlier than ours, but Japanese designers mainly look for available graphic design elements from the perspective of formal beauty of traditional elements. We can see that a large number of works appear in the form of traditional elements, and the expression of China traditional elements is added to the concept of modern plane composition. From this, we feel the charm of China culture and the unique influence of traditional elements on the world graphic design field. On the basis of traditional culture in China, contemporary China designers try to express China graphic art represented by traditional elements from different angles, and use traditional architectural elements in China as graphic design elements to express their ideas. Compared with foreign designers, China designers seem more willing to explore some design elements and inspiration from the deep meaning of China culture contained in traditional elements, thus showing the pure traditional cultural characteristics of China.
In short, whether we inherit the tradition or learn from foreign cultures, we should attach importance to creative transformation and make the past serve the present and foreign things serve China. Inheriting tradition is not ignorance of the past; Talking about the national characteristics and China style of design is by no means mechanically applying China symbols to modern design works.
Two, the main content of the study, research methods or engineering technical scheme and measures to be taken.
(a) the main contents of the study:
China traditional architectural elements are important elements in packaging design, and they are also the most important elements in packaging design. Looking at packaging design from the perspective of informationization, visualization and artistry, we can realize that it is a design element with great vitality and appeal, and it has irreplaceable design effect with other design elements and design methods. Combined with my graduation creation, this paper further analyzes how to apply logo to packaging design, hoping that people can correctly receive and grasp this information, so that customers can feel beautiful while acting.
1. Collect a lot of relevant materials to understand the origin, development and characteristics of traditional architectural elements in China. Tracing back to the performance and characteristics of traditional architecture in China, the architectural features of China Pavilion in Shanghai World Expo were collected and compared. Then make a concrete design analysis from composition, expression and color.
2. Understand the development and connotation of packaging, as well as the present situation of traditional packaging design, especially the traditional element modeling packaging. A large number of materials of traditional packaging design were collected, and the application of China traditional architectural elements in the souvenir packaging of "Clay Figurine Zhang" World Expo was emphatically analyzed.
3. Carry out design innovation, and embody the concrete application of China architectural elements in the souvenir packaging design of the Clay Figurine World Expo in the graduation creation.
(1) Creation purpose
With the improvement of living standards, tourism has become an indispensable part of people's lives. I will definitely buy some souvenirs related to travel during my trip. At the same time, the Shanghai World Expo is a world-oriented activity, and there will be many international tourists. Therefore, my clay figurine packaging design is to highlight the culture and charm of China and attract international tourists.
(2) Creative concept
This packaging design boldly uses the traditional architectural elements of China (China Pavilion of the World Expo) as the elements, showing the culture and charm of China and the characteristics of China in the most intuitive way.
(3) Creative ideas
In addition to the unique design form of my packaging box, the most important thing is the ingenious hierarchical principle in the design of the box cover, which highlights the integrity of the box cover, and at the same time uses the principle of plane composition to make it achieve the effect of three-dimensional composition. Through the combination of China traditional architectural elements (Expo China Pavilion) and the packaging box, the whole packaging is full of China traditional culture.
(two) research methods or engineering technical scheme:
1. Literature collection method: collecting cases of the combination of traditional architectural elements and traditional packaging in China;
2. Practical investigation method: According to the Olympic Games and souvenir packaging design, the application of China traditional elements in packaging was studied in detail;
3. Copying and analysis methods: a case of combining hand-painted or computer-operated copying and drawing marks with traditional packaging boxes;
4. Re-creation design method: draw the draft of graduation design with the case of copying, including hand-drawn production and a series of finished products of graduation design.
(3) Measures to be taken:
1, strengthen the study of book theory knowledge in the research, so as to help you better carry out the graduation design of the topic;
2. Collect excellent packaging design pictures online, draw nutrition from them and apply them to your graduation design topic;
3. Communicate with teachers and classmates more, listen to your good suggestions and improve your own design.
III. Existing Basis and Conditions
(1) Existing foundation:
1, theoretical basis: I have completed three and a half years of junior college study and basically mastered the theoretical knowledge and practical ability related to graphic design; Familiar with Photoshop, Coreldraw, CAD, 3DsMAX, Flash, Dreaweaver, Office and other commonly used software;
2. Equipment foundation: equipped with computers and drawing equipment;
3. Database: I have some packaging design materials and related books, and the rich online resources can provide me with thinking reference and design reference;
4. The teacher took it out for inspection many times.
(2) Having the conditions:
1, the above basic conditions have been met;
2. I independently completed the overall packaging design in the course assignment;
3. Communicate with teachers and classmates more, listen to your good suggestions and improve your own design.
(3) reference books: references
[1] Xiujuan Yang, Chen Lu, China Traditional Elements Integration Gallery, China Building Industry Press, 2008.
[2] Liu China Packaging Standards Compilation China Standards Publishing House in 2006.
IV. Overall tasks, progress and expected results
(1) General tasks:
Carefully read and understand the conditions given in the task book, make the design scheme within the specified time under the guidance of the teacher, and make the design drawings of the souvenir packaging and brand promotion of the "Clay Fighter Zhang" World Expo, further consolidate the learned knowledge systematically, and effectively and comprehensively apply it to the souvenir packaging and brand promotion of the "Clay Fighter Zhang" World Expo.
1. Design and production of graduation design works for souvenir packaging and brand promotion of "Mud Warrior Zhang" World Expo;
2. Write the graduation design description of the souvenir packaging and brand promotion of the "Clay Fighter Zhang" World Expo;
3. "Clay Fighter Zhang" Expo souvenir packaging and brand promotion graduation design exhibition board and ppt electronic demonstration;
4. Description of graduation design for souvenir packaging and brand promotion of "Clay Figurine Zhang" World Expo: design concept of more than 3,000 words;
(2) Timetable:
165438+2009 10/6: graduation project assignment is issued;
165438+2009 10/7-65438+February 2009 15: in the early stage of graduation design, search and collect data;
65438+Feb. 20091—Feb. 28, 2009: Preliminary idea and draft of graduation design (more than two drafts and text discussion), preliminary guidance and inspection of graduation design;
March 20xx1—March 30, 20xx: The graduation design scheme was confirmed and deepened. Draw a plane effect diagram, match colors, and complete the series arrangement. Mid-term counseling and inspection of graduation design;
April 20xx1—May 20xx 19: Adjustment and modification of graduation project. Draw a plane rendering, typesetting and checking;
20xx May 20 -20xx May 29: Graduation design arrangement and post-graduation design guidance inspection, printing and drawing;
20xx May 30th: Graduation defense and graduation design exhibition preparation;
June 20xx1—June xx, 20xx: Graduation Design Exhibition.
(3) Expected results:
1, packaging box design, including handbag and outer box design;
2.2 Booklets and bookmarks;
3. Print advertisements;
4. Description of the design of the souvenir packaging series of the "Clay Figurine Zhang" World Expo, about 3,000 words.
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