The main reasons for the location selection of enterprises (1) The location selection strategy of enterprises will be mainly influenced by factors such as cost, market and government. The operating cost of an enterprise is mainly composed of production cost, transportation cost and transaction cost. These comprehensive effects affect the cost profit rate and investment intention of enterprises. Market demand is the premise of determining market supply, so the sales of products will guide the capital investment of enterprises; The government's service efficiency, transparency, and the guidance and restriction of industrial policies will also affect the regional development environment of the industry, and then affect the location decision of enterprises.
Specifically, due to the different proportions and importance of production costs such as land, manpower, technology, information and capital in the total cost, the location decision of an enterprise should also consider different influencing factors and different weights of each factor according to the industry in which the enterprise is located and the links in the value chain in which the enterprise is located.
(2) In site selection, some industries focus on cost factors. For example, the cost of some raw materials in the steel industry accounts for 75% of the total steel output, and the purification and production process of silicon materials in photovoltaic industry needs to consume huge energy. Therefore, the location of iron and steel plants and silicon purification plants tend to be close to the supply of raw materials and fuel power. And some labor-intensive manufacturing industries are constantly shifting to areas with abundant labor supply, high quality, low wages and lower comprehensive freight costs.
In the site selection decision, some industries focus on market factors, such as some industries with high requirements for after-sales service, strong timeliness and high transportation costs. As far as the warehousing and logistics industry is concerned, its site selection must be based on the service demand of warehousing and logistics towels, establish a site selection model, evaluate traffic convenience and other factors, and complete the investment site selection.
In site selection, some industries need to pay attention to the influence of government factors. Taking the photovoltaic industry as an example, the price of silicon accounts for about half of the price of photovoltaic modules. Therefore, for the photovoltaic industry, the quality and quality of silicon materials directly affect the prices of photovoltaic modules and application products, and affect the market and profits of enterprises.
(3) If enterprises in the same industry are located in different value chains, the focus of enterprise location evaluation will be different. The location of headquarters base and R&D center pays more attention to the influence of government factors, including government service level, policy orientation and investment environment, such as the richness of talents and educational resources.
Site selection needs to weigh factors such as cost, market and government. With the development of logistics industry and the prosperity of e-commerce, transportation costs and transaction costs have been reduced to a certain extent, while production costs vary greatly because of different regions. Market prospect and market demand always guide the direction of enterprises. Government factors, together with cost and market factors, will also affect the location of enterprises.
The overall system principle of geomantic omen in enterprise site selection
As a complete science, holistic system theory came into being in this century. As a simple method, pay full attention to the integrity of the environment. The general principle is the general principle of geomantic omen, and all other principles are subordinate to the general principle. It is the basic point of modern geomantic omen to follow the principle to deal with the relationship between man and environment.
The external environment of the building.
When choosing a house, you need to avoid the influence of feng shui on the house, such as rushing the road or rushing the corner. In short, when choosing a house, we should pay more attention to whether the surrounding environment is obviously unfavorable to Feng Shui, especially whether there are sharp weapons pointing at ourselves around, and we should also avoid Feng Shui evil things before and after the house.
The location of this house in the city.
Choosing the city location of the house is generally better in big cities, which can maximize your wealth. Generally speaking, according to the five elements of life, those who like wood are in the east, those who like gold are in the west, those who like water are in the north, and those who like soil are in the intellectual center.
Principle of adapting to local conditions
According to local conditions, that is, according to the objectivity of the environment, adopt a lifestyle suitable for nature. China is a pragmatic country, and adapting measures to local conditions is the embodiment of pragmatic thinking. Make people and buildings conform to nature, return to nature, return to nature, and integrate man and nature. This is the true meaning of Feng Shui.
Principle of relying on mountains and rivers
Relying on mountains and rivers is one of the most basic principles of geomantic omen. Mountains are the skeleton of the earth, and water is the source of all life. Without water, people can't live. Almost all the primitive tribes discovered by archaeology were on the riverside platform, which was suitable for the economy of hunting, fishing and picking at that time.
Moderate center principle
Moderation means just right, impartial, neither too big nor too small, neither too high nor too low, as optimized as possible and close to perfection. Suitable banks and shopping malls can only get the most benefits in downtown areas.
The principle of sitting north facing south
A house facing south is easy to get light. First, you can keep warm. In winter, the temperature in the south house is higher than that in the north house 1 ~ 2 degrees. The second is to participate in the synthesis of vitamin D in human body. Children who often bask in the sun can prevent rickets; Third, ultraviolet rays in the sun have bactericidal effect, especially on diseases transmitted through respiratory tract; Fourth, it can enhance human immune function.
Considerations for enterprise location 1. Cost factor
Cost is the most important factor to consider in enterprise location. Location cost includes fixed cost and variable cost. Fixed cost is the cost that must be paid to maintain the normal operation of an enterprise, such as the depreciation of factory buildings, machinery and equipment of a manufacturing enterprise. Therefore, due to the different locations of enterprises, there will be regional differences in fixed costs.
The variable cost of enterprise management mainly includes the value of production factors such as raw materials, fuel and power. Because the prices of raw materials, fuel and power will be different in different regions and locations, variable cost is also an important factor to be considered in enterprise location.
Second, the location conditions
Another factor of enterprise location is location condition, which covers many factors such as convenient regional transportation, labor resources, local policies, living conditions and so on. For manufacturing enterprises, the transportation cost of products and raw materials accounts for a large proportion of the total cost. The quality of traffic conditions, the distance of transportation, the number of transportation links, different means of transportation and different transportation time all have a direct impact on transportation costs. Therefore, reasonable location can make the transportation cost the lowest and the service the best.
Third, the labor factor.
Labor cost is the most important part of enterprise operating cost. Choosing areas with abundant labor and low prices will help reduce production and operation costs. For high-tech enterprises, high-quality human resources are their greatest demand. Therefore, the supply of labor force is an important condition for enterprise location.
To sum up, the location of an enterprise plays a decisive role in the success or failure of its operation. More and more enterprises regard site selection as the top priority of enterprise establishment, and the innovation park led by Tanigawa Hi-Tech has attracted the attention of many enterprises.
Different from traditional investment parks, Seed Sichuan Hi-Tech takes high-end, high-quality and high-tech as its development concept, and mainly attracts high-tech and high-yield high-quality projects. Due to the high technology content, the demand for land for these projects is relatively small. Seed Sichuan Hi-Tech Innovation Industrial Base has grasped this point, and controlled the land area to 3- 15 mu, which is more flexible and fully meets the needs of such enterprises.