7- 1 1 (Japanese: セブンィレブンンンレブンンンンンンンンン12531 7: 30. I Holding Company is a new company formed by the merger of July 11th Japan Company, Ito Yanghuatang Company and Danny Japan Company in September 2005.
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Name source:
Nanda Continental Ice Company not only sells ice cubes, but also sells commodities such as milk and eggs, creating new business areas and profit growth points, and is known as the bud of American convenience stores. Originally, this store was called "Totem Store", and the totem pole placed next to the store became the symbol of convenience store.
Since the store is open from 7: 00 a.m. to 0: 00 p.m., 1 1946, Southern Continental Company officially renamed the totem store as 7-Eleven, which really kicked off the convenience store era. 7-Eleven has stores all over the world 18 countries and regions.
Trademark description:
The official trademark symbol of 7- 1 1 is "7-ELEVEn", in which English is capitalized except for the ending n; The reason for this design is that the folk saying in China (especially in Taiwan Province Province) is due to geomantic factors (the last line of capital n is outward, indicating that money will be scattered, and the end of lowercase n is inward;
It means it will attract money), but the official statement says that this design existed in the period of American Southern Company, and the designer created this trademark only because of aesthetic problems;
However, the inference from the interview with the Japanese TV entertainment program "King of Miscellaneous Studies" on February 4, 2009 is that "the trademark law at that time may not allow the registration of common nouns (numbers here) as trademarks". Many folk sayings are lowercase n to remind customers that 1 1 is night.
Baidu encyclopedia -7- 1 1