It is said that the wind and water turn, and each takes the lead for three or five years. However, in the past decade or so, it is still Japanese car brands that can best create contrarian performance in harsh environment.
Moreover, Japanese cars can not only carry, but also play well. Let's take a look at the performance of Japanese cars in the past July-
①? In the sales ranking of a single car company, "two fields and one production" once again ranked among the top ten in July;
②? In July, the wholesale volume of new cars in Japan (excluding imported cars) exceeded that in Germany by about 0.4%.
③? Joint venture in the mid-to high-end car market, Accord achieved monthly sales of 20,000 vehicles in the off-season, Camry ranked second, and Yakai completely suppressed the Maipa brothers;
④? In the joint venture mid-level car market, Nissan Sylphy ended the "two-way struggle" with LaVida with 45,027 vehicles, followed by Corolla, Civic, Lei Ling and Lingpai, and also appeared in the "roster" of the top ten sales volume without any dispute;
⑤? In the joint venture SUV market, Honda Hao Ying, CR-V and Binzhi rank in the top three. Among the top ten joint venture SUVs in terms of sales volume, six cars including Nissan Qi Jun, Toyota RAV4 and Honda XR-V are all on the list;
⑥? In the joint venture small car market, Toyota Zhixuan and VIOS Gemini occupy the absolute first place, but the latter cars can't beat it;
⑦? New energy vehicle market, except models? Except for 3, almost all the other top 10 sales models are Japanese new energy vehicles.
Let's just say that in this July, Japanese cars have firmly gained the upper hand, whether it is the overall sales comparison or the vehicle sales list in various market segments. You just open a list, and the car companies and models in your head are all related to Japanese.
"Midfield War" of German-Japanese System
This Japanese car in July should not be too strong!
More crucially, such performance and momentum are not short-term effects. No matter from the current car enterprise strategy, vehicle matrix or future development trend, Japanese cars are still on the road to collective summit.
Of course, the collective prosperity of Japanese cars is not entirely due to "Feng Shui". Thanks to the steady system strength formed by the consistent lean development model and the concentrated outbreak at the product level in recent years, Japanese cars have almost reached the top of the market this round. Moreover, in the protracted competition between Germany and Japan in China, the signs of Japanese winning have already appeared, but it will take time to expand its size.
In the domestic auto market, the "struggle" between Japanese and German has a long history, from technical fights to fan fights, which have been noisy and lingering.
Around 20 16, the competition pattern between German cars and Japanese cars is relatively clear: in the small car and A-class car market, Japanese brands will continue the market foundation that has gradually stabilized in recent years; In order to continue its position as the king in the B-class car market, North and South Volkswagen will gradually introduce B+ or even C-class cars and gradually penetrate the status of luxury cars.
At that time, Toyota, Honda and Nissan, three major Japanese brands, began to lay out "heavy forces" in various market segments with a more stable development concept, and overtook the German department in the domestic market with better quality. In the following years, Japanese cars have made remarkable progress, but the main support points are still concentrated on small and medium-sized models, and the market expansion of big cars (mid-to-high-end cars and SUVs) is still the main factor hindering Japanese cars from reaching the top.
German-Japanese competition is a commonplace topic. In the past, in the stage of collective conservatism in Japan, German cars represented by Volkswagen used their own technology accumulation to successfully shape their own technical image, and followed the market's cognition of products, carried out effective publicity and established a lasting and reliable reputation.
However, in recent years, Volkswagen's brand image in China has been affected by some technical problems of models, and the domestic automobile market has gradually matured. The public no longer blindly believes in the so-called "mass products" as in the past, and their preferences gradually turn to comfort and environmental protection. These are precisely the strengths of Japanese cars that emphasize "research and development to adapt to the market".
On the contrary, Japanese cars have a feeling of "regret" in recent years, and they have worked harder than in previous years in new technologies, new products and new tactics. For example, Honda and Toyota played the "two-car synchronization" game, which threw the most slick German car out of several streets.
Learn a good example from the Japanese.
In view of the domestic market, Japanese cars have been tapping the needs of core markets in recent years, such as Honda's hybrid and Toyota's TNGA new technology system innovation, which are their core combat effectiveness.
In recent years, Japanese cars have turned all the so-called "weaknesses" into advantages. Japanese cars have intensive and aggressive firepower, whether it is mid-to high-end cars or core battlefields such as compact, medium-sized and large SUVs.
In contrast, the German school, represented by the north and south masses, has lost its spirit in the "technology" of madly attacking the city in the past. At the same time, in the SUV boom, in the expansion of small SUVs, medium and large SUVs and other market segments, it is obvious that there is no Japanese response faster.
In fact, since entering the China market, Japanese car companies have shown a lean development model in different degrees and in different ways. Intensive vehicle types, refined marketing is the basic method, not radical in peak season and not cramped in off-season, which is Japan's overall quality management thought.
These are solid institutional forces formed in the past years. On the basis of deep insight into the changes in market demand, it is the key to the steady rise of Japanese cars in the past two years to quickly launch models that are more suitable for the market.
Especially in the domestic auto market after this year's epidemic, why can Japanese cars remain strong? And can be unbiased in all fields? Such analysis articles frequently appear in newspapers, which fully shows that other brands have begun to pay more attention to Japanese cars.
The momentum has gone up, and people who dare not follow up are naturally indispensable. However, it is too early to say that Japanese cars have reached the top. A more stable system, more suitable models and a more quality-oriented business philosophy will make the development of Japanese cars in the China market more attractive.
These are the key points that Japanese cars are more lethal, and they are also the core that other faction car companies, including German car companies, deserve to learn and be vigilant.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.