1, composition.
The emblem is mainly blue, and the design pattern is divided into three parts: upper, middle and lower. The main body is like a freehand cursive script of the Chinese character "Winter" with different gradient colors, which integrates abstract slideways, ice and snow movements and calligraphy, and the two points below the word "Winter" merge into 2022.
2. Hint.
The upper part of the emblem of Beijing 2022 Winter Olympics shows the shape of skaters, while the lower part shows the heroic attitude of skiers, which embodies the concept of China to hold two major sports: ice and snow.
Design concept of emblem of Beijing Winter Olympics
Inspired by the Chinese character "Winter", the emblem of the 2022 Beijing Winter Olympics uses the artistic form of China's calligraphy to integrate the rich oriental cultural heritage with the international modern style.
It presents a new image and dream of China in the new era, and conveys the unremitting efforts and beautiful pursuit of China in the new era to run the Beijing Winter Olympics well, realize the goal of "300 million people participating in ice and snow sports", realize the dream of becoming a sports power, promote the development of world ice and snow sports and make new contributions to the international Olympic movement.