Over 50% of the shares are below 60,000 yuan. Observation on Shanghai’s sixth centralized supply of 10,000 units

There are 15 projects with an average registered price of less than 60,000 yuan/square meter, accounting for about 53% of the area; 10 projects with an average price of less than 60,000-100,000 yuan/square meter, accounting for about 35% of the area ; There are 3 projects with a price of more than 100,000 yuan/square meter, accounting for about 12% of the total area.

On October 14, Shanghai launched housing listings for the sixth time in a centralized batch supply manner. This batch of housing listings involves a total of 28 projects with a total construction area of ??approximately 1.168 million square meters. There are 10,800 units, with an average registered price of 62,100 yuan/square meter.

This supply is distributed in 10 areas including Pudong, Xuhui, Yangpu, Minhang, Baoshan, Jiading, Songjiang, Jinshan, Qingpu and Lingang. There are 15 projects with an average registered price of less than 60,000 yuan/square meter, accounting for about 53% of the area; 10 projects with an average price of less than 60,000-100,000 yuan/square meter, accounting for about 35% of the area; 100,000 yuan/square meter The above three projects account for about 12% of the area.

There are 8 renewal projects with no price increase within one year; 20 newly launched projects are priced according to the linked price of real estate and land or with reference to surrounding projects of the same quality.

Shanghai’s sixth batch of concentrated housing supply information in 2022

From a geographical point of view, a major feature of this supply is the absence of inner-ring projects, with more distributed in the central ring. Including the launch of 6 projects in Qingpu District, 5 in Minhang and 4 in Pudong. In addition, Baoshan and Jiading each launched three projects, Songjiang and Lingang also launched two projects, and Jinshan, Xuhui and Yangpu each launched one project.

Looking specifically at Qingpu District, which has the largest supply, three Xujing plate projects have entered the market. China Railway Hongqiao Yidu and China Merchants Hongqiao Bright Times are both worthy of attention. The Xujing section of Qingpu has been a favorite place for developers in recent years due to its proximity to public transportation and the Hongqiao transportation hub, as well as the newly opened Vanke Sky City.

It is also worth noting that three projects with a price of more than 100,000 yuan/square meter were launched this time, accounting for about 12% of the area. They are Dahua Jinxiu Huacheng and Pufa Yanlord Garden in Pudong District, with average prices of 101,000/square meter and 103,000/square meter; and the Yujiangting project in Xuhui District is also the project with the highest average price registered this time. , is 131,000 yuan/square meter.

From a project perspective, the Yujiangting project has a floor area of ??70-155 square meters, and the operator is Fosun Group. On June 18 last year, Fosun Group won the xh128E-03 plot of unit WS3 in the Huangpu Jiangnan extension section of Xuhui District with a total price of 5.17 billion. The transaction price was 43,116 yuan/square meter, and the real estate and land linkage price was 131,000 yuan/square meter. .

It is understood that the project plans to build two 26-story residential buildings, one 25-story residential building and three office buildings ranging from 7 to 14 stories in height, with a total construction area of ??approximately 220,000 square meters. rice.

In the Huangpu area, Fosun’s projects can also be said to be “concentrated”. On September 1 this year, the Huangpu District Historical Style Protection Project Promotion Leading Group Office issued an announcement stating that after business negotiations with the shortlisted implementation subject candidates, the final implementation subject of the Bund Fuyou land selection activity was Shanghai Fuyou Industrial Development Co., Ltd. , Shanghai Yunxuan Enterprise Management Consulting Co., Ltd. consortium.

The shareholder of Shanghai Fuyou Industrial Development Co., Ltd. is Shanghai Yuyuan Tourism Mall Co., Ltd., a subsidiary of Fosun Group, and the wholly-owned shareholder of Shanghai Yunxuan Enterprise Management Consulting Co., Ltd. is Ant Technology Group, a subsidiary of Alibaba.

Although there is no inner ring project blessing, there is no shortage of popular "red plates" in this supply. In addition to Fosun Yujiangting in Xuhui District and Pudong Cai, which is in short supply, there are also Yanlord Youyuan and Dahua Jinchenfu.

The five projects in Minhang District are hotly discussed in the market. Except for Tianan No. 1, which has finally been launched, the other four projects are also long-awaited brand-new projects.

Wujing, which has been discontinued for a long time, supplied Park 1872, Huafa Jianfa Manyun, Dahua Ziyue Mansion in Pujiang Town, and Huafa Jianfa Gumei Huating in the Gumei section. It is a popular hot dish.

In terms of project types, there are 20 new projects launched in Shanghai this time, and there are 8 renewal projects.

Among the completed subscription projects, some properties trigger points, such as Country Garden Park Hyatt Qianwan and Hongqiao Bright Mansion located in the Greater Hongqiao area.

Taking the China Merchants Bright Mansion as an example, the second batch of the project was launched on September 19, with 308 units launched, with a finalist score of 71.62 points, a subscription rate of 271%, and all sold out on the opening day.

As of now, 16 of the 32 new projects in the fifth batch have announced the subscription time, and only 3 projects have triggered points. On October 14, the subscription rate for the second phase of China Merchants Hongxi, located on the North Bund of Hongkou, exceeded 250%, confirming in advance that the points system would be triggered.

According to market participants, Shanghai is expected to launch eight rounds of real estate supply this year. Through the distribution of the previous rounds of real estate supply, it is not difficult to see that the supply in each area has been well balanced, and will be greatly improved. Mobilize the supply and demand of Shanghai real estate market.