Taking my usual film selection preference as an example, it is a key factor for me to decide whether the design beauty of publicity posters appeals to me. In other words, I think a good poster should have a strong desire to make the audience want to go to the movies. For a poster designer, the most important thing is to show what is behind the film through his profound grasp of the film and visual means. If he grasps the tonality and plot of the film and expresses it skillfully, then I think this is a successful poster. Horgo Matisse, an international master of visual design, once said: "A good poster should speak in graphic language, not in words."
In recent years, the rise of the cultural and creative trend in the Forbidden City has unconsciously narrowed the distance between us and China's 5,000-year history and culture. Personally, I like this traditional, simple, elegant and profound cultural heritage, so I stopped to taste the following film and television posters with oriental aesthetic design ~
What impressed me the most was this poster of The Legend of the Demon Cat. The picture just entered the eye socket, and what caught your eye was a thick hand-painted and meticulous atmosphere. The three characters of "Legend of the Demon Cat" presented in calligraphy stand out against the background full of cool colors and China aesthetic elements. The composition of the picture is symmetrical, and the phoenix at the top of the picture is half hidden in the blue water mist, with a slight expression. The dragon face of the main body of the picture is actually a Gu Lou on the top of the cat, and the blue peony flowers on both sides set off, as if suggesting the women represented by the cat and peony, as well as the bumpy fate of women because of this Gu Lou.
One of the posters of the variety show "Here We Come" should be a close-up of local embroidery on cheongsam. Through such a beautiful and elegant dress woven by gold thread, it seems that we can get a glimpse of the graceful posture of the female guests wearing cheongsam, which can not help but make people look forward to it and find out.
I was stunned by this poster of monster hunting. First of all, the atmosphere of the whole picture is very freehand, which highlights the ethereal artistic conception of ink painting. The demon catcher waved his whip in the wind and stood in front of a mountain without fear. The straight back prepared us for a fierce battle, and the two sides seemed to be at daggers drawn. Such a picture makes people want to think about it.
The poster "I am repairing cultural relics in the Forbidden City" uses an ancient painting that is in urgent need of restoration. The broken traces of some cultural relics directly below the picture are clearly visible. People with obsessive-compulsive disorder will definitely not regard such a good work as a state of destruction. Personally, I think that the workers who restore cultural relics in the documentary treat cultural relics with the same delicacy as when doctors operate on patients. Every trace of cultural relics should be well known and restored as new. Restore their original appearance and bring them back to life, as if the paintings were still torn. After the restoration, the bamboo forest in the painting seems to shake with the wind, and the two cranes may spread their wings and fly in the wind next ~
The international poster of Legend of the White Snake seems to be a combination of international visual effects and China's traditional aesthetic thinking. The whole picture sets off the artistic conception in a blank way, leading us to shift our focus to the scene in the eyes of the white snake. A tear about to drop will set off a sad atmosphere in the hazy and beautiful memory world in your eyes, but there is a little tenderness and warmth around your heart in the cold. I don't think I need a spoiler, so I know I'm abusing my heart.
Some time ago, Guo Man's masterpiece "Nezha" really had to say that a poster about Taiyi was chosen here, just as everyone came out from the cinema to spit. The Taiyi real person who appeared this time is really refreshing, which is quite different from the immortal appearance in everyone's mind. Instead, a silly fairy riding a pig mount and drinking like a dog. The whole poster is hand-painted with lines and colors. Taiyi is a real person, lying leisurely on the pig's back, drinking with his mouth open. Above his shoulders, there are all kinds of fruits, gold and silver jewelry and cultural relics, and below, there are all kinds of gold ingots. This background also sets off the characters' hobbies. The green lotus on the right seems to be a metaphor for Nezha.
Because when I was a child, I saw in the Hong Kong version of "The List of Gods" that after Nezha got into trouble and killed the third prince of the Dragon King, the heavenly soldiers would come down to earth to condemn him. In order not to drag down his parents and the people in Chentangguan, he chose to commit suicide.
After his death, his master Taiyi took lotus root as the skeleton and lotus leaf as the muscle, and finally brought Nezha back to life. I still remember the scene when Nezha resurrected the lotus root as a corpse, so from then on, I couldn't help thinking of Nezha when I saw lotus root or lotus root.
Haha, after all, Nezha, the lotus root after resurrection, is full of treasures! Look at it if you don't believe me.