I want to know what the rental price of your store and store is. I calculated our side. I come from Changchun. In the more prosperous street shops, it is generally100000 years, while in the more popular shops, it takes about 6000 months to make a clothing booth! However, after all, the store has a trust in customers. Who knew that you rented a bed in the mall today and stopped doing it tomorrow? Also, when signing a contract, you must do what you can, pay it once every three months, 1 month, and pay it every month if you can! It is best to sign a contract for half a year and have a deposit. Generally, many landlords live on deposit, so try to sign a contract that is beneficial to you. If you pay the rent once a year, I believe the funds will be closed soon! The deposit is negotiable. Pay less if you can. If you really can't do it, he can't give it back to you!
Secondly, it is the source of goods. It is suggested that the landlord catch the goods himself. Don't work too hard to buy goods online, it will be disastrous. If you have a few friends who can dress up (I don't know whether you make men's clothes or women's clothes), it will be easy! You should buy more fashion magazines. You may not understand that clothes that have appeared in fashion magazines will soon appear in the market. Don't just look at it with your own eyes, because the customers you like may not like it, and the customers you like may not like it. Sell more magazines, ask more friends and ask them to help you decide some styles, and then you will find something similar. I believe you will benefit a lot from the wholesale in the general clothing market. Take Levi's jeans as an example. The same model, take 8 pieces per size to get the goods. If you take less, you won't get the wholesale price! Of course, the specific quantity and price are decided by the stall owner. Walk more and ask more questions. Don't let people kill you as a chicken! These wholesale bosses are all black! Don't bargain, the wholesale market price is as much as the stall owner says, not to mention! So you should ask more questions and walk more!
There is also store decoration, which must have its own characteristics. The so-called characteristics of small clothing frontispiece are actually nothing more than alternative and retro. I'll teach you a trick. Hang a small bamboo curtain in front of your shop and write the words "No entry for peers" in POP. As for what will happen, you can experiment! The color of the shop should match your clothes. Now that you know this, I won't go into details! Another thing to note is that when choosing a mirror, you should choose a slightly concave mirror that looks a bit like concave mirror, so that people of any figure will look more satisfied when wearing clothes! A good name can make your career by going up one flight of stairs! If you believe in Feng Shui, you can ask a master to look at it before renting a store. It is also good to find a master with a nice name! At least I believe, oh yes! Don't forget Jin Chan! That thing is smart!
Next is the service staff! If the landlord is a woman's dress, find a PP beauty. Why are you looking for a beautiful woman? I'll tell you later, if the landlord looks a little sorry, then don't stay in the store. No matter how good the clothes are, it is useless without a good salesperson. The appearance of salespeople is the first important thing, followed by eloquence. On the other hand, if the landlord wants to make women's clothes, then find a beautiful girl as a shop assistant and choose a set of the most beautiful clothes in your shop to wear "proofing" for her. Do not underestimate the power of imitation. Don't have too many service personnel, too many will be in trouble! Nobody wants to go to a bitch shop that talks all day! Generally, 2 stores within 10 square meter are enough! One is in charge of introduction and the other is in charge of collection. If circumstances permit, there should be a cash register, which looks more formal!
I just worked out an account for you. According to the cheaper shops in Changchun, the rent for three months is10.5 million, and the deposit is 2000. The decoration within 10 square meters is about 3000 (wallpaper, clothes rack, etc. ). It is strongly recommended that the landlord do it himself to save money and worry. ) Decoration should use the cheapest materials to create the best environment. The first time I make clothes, I usually buy about 30 thousand to 40 thousand goods! Too much money, too little goods, and customers have little choice! You have to understand this, you must be willing to pay when loading! Almost 60 thousand! The rest is to do odd jobs such as business tax and travel expenses! At least 30~40% of the money in hand is kept in turnover, and you will definitely lose money after just working for a few months, especially if you have no experience, and repeat customers basically do not exist, but you must stick to it. Usually a new store will last for three months. The traffic will slowly come up! Don't worry about not renting a store. When you look at it, ask about its original price and the price of a similar store next to it!
As for the goods, I think it is better to adapt to local conditions. If it is new, do whatever is popular there, but remember not to be blind, so the funds will be lost bit by bit and have to close down! For example, we entered a brand G-STAR in Changchun last year. We've only been in for less than a month, and the imitation goods will come soon! An imitation dress was sold for more than 300 at that time, and someone wanted it. In fact, the goods are only tens of dollars, and the merchants are crazy! This is just to give you an example. You don't have to do this, because there are people selling imitations here!
That's right. I forgot to explain that the price you set should not be written in reference books or online. For example, commodity price +5%+ ........................................................................................................................................... If conditions permit, get some local brands that sell well, and then your store will be the monopoly of that brand! If someone protects you, you don't have to be real, just make a copy and you'll get rich! If you see which manufacturer and brand of clothes are generally good, then simply act as an agent or join a store. Of course, if someone supports you, you can forge any power of attorney, authorization card and franchise card, all of which are for customers to see! But only small brands, big brands do not make any authorization! No one can afford a real accident!
There is also the loading place. If you are in the north, go to Beijing, where the zoo and Xizhimen are good. If you are in the south, go to Guangzhou, which is the largest clothing wholesale market in China! I have never been to Guangzhou, so I asked around, but I heard that the security in that place is not very good, so be careful when you go!
You can send some discount cards and small gifts in the new months. Gifts must be carefully selected and thoughtful. Don't send customers away with a small mobile phone chain of a few cents! You can also hand out leaflets on the street, and the cost of a leaflet is only a few cents! But the return of a few cents is quite large! If you have accumulated consumption in your store, write down the phone number of the guests and send greeting messages on holidays! That's what I did! But pay attention to whether your local urban management will punish you for distributing leaflets!
Because I don't know your specific situation, I can't work out the approximate cost and amount for you! When you are free, go to the bookstore to read the books on running stores, and you will know more after reading them!
There is one last very important experience, we must have a good relationship with the tax industry and commerce, and we must do it!
In fact, there are still many experiences that you need to explore for yourself. After all, we are not in the same city, so it is difficult to give you specific advice, and I am a person who never reads posts and never replies. I'm tired of writing so much! Let's stop here. Finally, I wish you good fortune and prosperous business!