First, the method of selling houses quickly;
1. Find a buyer according to the characteristics of the house.
The relationship between supply and demand determines house prices. Although the ownership is in the hands of the owners, it is the buyers who ultimately pay the bill.
As the saying goes, beauty is in the eye of the beholder. The more the house meets the buyer's needs, the higher the value in his eyes, and the more the owner can sell the desired price. Therefore, in order to sell the house at a good price, finding the right buyer is the key. Finding the right buyer is to find those buyers whose family habits need to adapt to the appearance and characteristics of the house.
Highlight the charm of the house
After finding the right buyer, the next thing to do is how to add charm to the house in the eyes of the buyer. There is no perfect woman in the world. You think a woman is beautiful because your eyes are attracted by what she attracts.
So is the house. If you want to sell a house at a good price, you must let the buyer like your house from the heart, so you should tap the charm of the house and let these charm points deeply attract the psychological attention of the buyer.
When selling a house, if you can highlight the charm of the house, that is, the main value-added factor, it will definitely make the house appreciate rapidly in a short time. Fully display your house in terms of area, orientation, apartment type, area and characteristics. Are you still worried that your house won't sell?
3. Keep your house high.
After finding out the main value-added points of the house, we should also find out the main value suppression points of the house and do some improvement measures around these points. This can effectively cover up some defects of the house, thus enhancing the visibility of the house.
For example, poor lighting in a house can be remedied by painting white walls and installing mirrors;
If the house is not well ventilated, simple green plants can be properly placed in the lighting.
If you want to sell a house at a good price, the owner must start with the details of the house and leave a good impression on the buyer. Nowadays, people pay more and more attention to the word "Yan value", which is also true for houses.
4. Don't value the house according to experience.
When housing transactions, buyers and sellers focus on housing prices. Owners always feel that the price has reached the bottom line, but buyers are ungrateful. Therefore, it is very necessary to make an accurate price evaluation of the house before selling the house.
There are many factors that affect the house price, but most homeowners use experience to estimate the house price, so there are many fuzzy components in the estimated house price, so it is difficult to ensure the optimization of the income from selling houses.
5. Show your house as comprehensively as possible.
Housing display is also skillful, besides the above appraisal skills, description skills and photography skills are also very important!
Second, sales skills.
1, don't give customers too many choices: sometimes customers will hesitate when faced with too many choices. So I can compare sales and make a decision under one or two opportunities.
2. Don't give customers too many opportunities to think: the more customers think, the more shortcomings they may find, otherwise they will decide not to buy. Therefore, salespeople should give customers appropriate time to think.
3. Don't have unpleasant interference: In the intense sales process, if there is unpleasant interference, you may lose the opportunity.
4. Skills of intervening: In persuasion, if someone intervenes from the side and talks about issues unrelated to the salesperson, it will also make the customer suspicious.
5. Extend the negotiation time: increase the number of customers and create a buying atmosphere, especially in the early stage of sales. When there are few customers, we should extend the negotiation time as much as possible.
6, playing hard to get: don't push the customer too hard, but moderately relax, let the other party have the psychology of being swayed by considerations of gain and loss, and achieve the purpose of signing the contract.
7. Avoid the heavy: take circuitous tactics and avoid the heavy.
8. Catch the thief and catch the king: When facing a group of customers and want to buy at the same time, we should find out the people with decisive power and concentrate on the fire attack.
9. Quick nail method: approach step by step, nail people urgently, never relax, and never give up lightly until the other party signs the order and achieves the sales target.
10, Ssangyong's method of grabbing pearls: deliberately making a mistake of double sales for one household at the scene, resulting in a snap purchase situation, prompting one of the customers to make a decision as soon as possible.
1 1. Differentiation Tactics: When the price of one's own goods is set higher than that of the other party, differentiation tactics should be adopted to put forward the advantages, characteristics, quality, location, environment, etc. of one's own goods, so that customers can understand the reasons for the price difference and the benefits obtained after paying a higher amount.
12, "intimidation law": tell customers to arrive first, otherwise they will not only lose the preferential opportunity, but also may not be able to buy it.
13. comparison method: we must compare our products with those from other regions to let customers know the difference between our products and other products.
14, anti-object-oriented method: consider from the customer's standpoint, make the customer feel very cordial, and eliminate the opposition.
15, when arranging seats, don't let customers face the door to avoid losing attention.
16, don't rock the boat, try to sell goods as much as possible, and avoid digressing.
17, chain method: let customers introduce customers.
18, fully understand the customer's needs and preferences before selling. If you don't know your customers, direct sales can easily arouse customers' resentment and waste time and spirit.
19, the favorable position for application.
20. Use a wealth of common sense: If you can have a wealth of financial common sense and market common sense at the same time, it can often be used as a powerful tool to persuade customers.
2 1, don't argue with customers: let customers express their views and opinions first, and then try to solve them one by one. Don't argue head-on with customers.
In addition, in order to better promote the transaction of your house, you can match the surrounding street view pictures to help buyers understand the comprehensive situation of the house more comprehensively. For a house with a high degree of greening, you can also display pictures and pictures, which is also an improvement to the grade of the house. If you don't bother, you can go to the house price channel to find the past transaction price of the community or real estate or the forecast of the future house price trend to stimulate the buyers' desire to buy. In short, there can never be too many advantages.