Longquan real estate development layout is mainly composed of three areas:
Shiling area of Honghe: the market share is 34%. Its main feature is that it relies on the construction of the city's sub-center and is purchased by the citizens of six districts in Chengdu.
Housing consumption, the consumption level is the mass consumption class; This area is close to the Third Ring Road, which is greatly affected by the housing prices in Chengdu, and the housing prices have increased.
The range is relatively fast, and the current price is 2400-3400 yuan/m 2.
The market share is 26%. Its main feature is to rely on large real estate enterprises and adopt modern enterprise management mode for development and construction.
Mainly for leisure and vacation, investment in home ownership and second residence, the occupancy rate is relatively low, and villa development accounts for a considerable proportion, such as Julong Lane in Tian Quan.
Shuiwan Villa, Litong Swan Castle Villa, Guo Yi Soaring Villa, etc. The price of villa is mainly between 3000-6000 yuan/m 2, and the consumption level.
The second time is mainly aimed at the middle and high-end consumer class in Chengdu.
Longquan area: the market share is 40%. The main feature is relying on Chengdu Economic Development Zone, focusing on ordinary houses and targeting commercial housing.
The venue mainly faces the citizens of this district and some citizens of Chengdu. The price of ordinary houses is between1500-2,500 yuan /m2. Its future development
Space consists of "one mountain" (Tongan to Gem Garden), "two roads" (Chenglong Road and Chongqing Road in old Chengdu) and "Three Rivers" (Dongfeng Canal,
Yima River and Luxi River).
In addition, the real estate industry in Xinglong, Luodai, Xiping and Xihe is still in its infancy.
Market supply and demand: the speed of supply and demand has slowed down, and affordable housing is the mainstream product.
Supply market: product forms are polarized, and economic villas are comparable to low-end houses.
■ Supply Longquanyi District with 33 properties for sale and 3 consulting properties, with a total turnover of 2.58 million ㎡.
Longquanyi District has the largest supply of buildings with a price of over 3,000 yuan/square meter, mainly villa projects and commercial projects.
The price falls in this price segment, and the scale of Longquan villa is generally large, thus raising the supply of real estate at this price;
■ The housing price of the whole Longquanyi District is mainly concentrated between 2000-2500 yuan/square meter, in this price range.
The supply of real estate is about 900,000 square meters.
Price distribution table of different buildings in Longquan
Type Price Range (RMB/m2) Price Concentration Area (RMB/m2)
Ordinary residence1280-27001600-1900
Elevator Apartment 1800-2900 2500
Garden House 1700-2500 2000-2200
Villa 2200-5800 3000-5000
Small apartment 2 190-2500 2400-2500
Business 4000-11000 5000-7000
House price trend over the years: judging from the price trend over the years, Longquan's house price has maintained a steady upward trend.
However, non-residential prices fluctuated and began to pick up gradually after 2002;
Judging from the price increase over the years, the residential price increase in Longquan showed obvious fluctuations, and it was the slowest affected by the macro-economy in 2002.
, only 5.4%, has maintained a high growth rate since 2003, mostly around 20%, and the main reason for the large price increase is the national real estate.
Since the implementation of the land "bidding, auction and hanging" system, land prices have risen rapidly, and at the same time, affected by the eastward expansion plan, many powerful developers have settled in one after another.
Entering the market development has greatly improved the overall quality of regional commercial housing and the living environment of the community; In 2005, influenced by macro-control policies, it increased.
The amplitude has decreased (18.9%), and its price increase is expected to continue this development trend in the second half of the year;
On the whole, the current price level of Longquan is still at a low level compared with the representative suburban counties in Chengdu, so it has a high level.
Cost-effective advantage, which has become one of the important factors to attract Chengdu customers to choose this area.
At present, the sales situation of Longquan project is general, mainly affected by the current macro environment;
Judging from the sales speed of the project, most of the buildings with the average monthly sales speed below 10% were put on the market last year or the year before, because of the self-improvement of the project.
The influence of physical factors makes the weifang sales poor and prolongs the sales cycle;
There are fewer buildings with a monthly sales rate of more than 20%, mainly due to the short time to enter the market and the impact of the current market environment.
Because of the delay.
Ordinary multi-storey projects with an area of 80-130m2 and a price of 1600- 1800 yuan/m2 are the best sellers.
■ Comparative analysis of supply and demand in the overall market: the supply and demand increased steadily, with a slight decrease in 2005.
In 2004, there were 65 real estate development enterprises in the whole region, including 5 secondary enterprises and 35 development projects. Foreign development enterprises develop commercial housing
The total amount accounts for 55% of Longquan real estate market, and 65% of Longquan commercial housing is sold to buyers outside the area.
From June to May, 2005, there were 5 new real estate enterprises and 22 new projects. Affected by land policy, demolition difficulties and macro-control policies.
Compared with last year, the development volume and sales area of commercial housing in this area decreased slightly. Due to the price increase, the sales area of regional commodities has decreased.
Sales still maintained a small increase.
Regional Advantages and Disadvantages of Longquan Real Estate Market
■ Regional advantages
■ Unique natural conditions, rich tourism and holiday resources, distinctive regional culture and clear regional positioning;
■ The eastward development of urban planning has made Longquan real estate heat up rapidly;
■ Sunshine Sports City drives the economic development of Longquan leisure sports industry;
■ The market leading role of Longquan Real Estate.
■ Regional disadvantages
■ Distinctive regional characteristics, single positioning and limited market capacity;
■ The weak regional economy, insufficient supporting facilities and high housing vacancy rate pose a threat to market development.
■ Risks and market linkage effects brought by the sustainable development of existing large markets in the region;
■ Vacation economy and sports industry economy do not play a good role in driving real estate.
■ The development space prospect of housing market.
■ Development potential: Longquan real estate development has the advantages of location, price, ecology and planning of Chengdu's eastward development.
It is destined that Longquan real estate has great development potential.
■ Development direction: strengthen the supporting construction of urban infrastructure, improve the living facilities around each district, and take the development of first residence as the main living purpose.
Real estate projects;
■ Development plate: At present, with the help of the advantages of the sub-center, the real estate development in Shiling, Honghe and Sansheng areas is heating up rapidly, and Metro Line 2
Construction also provides new opportunities for the urbanization process and real estate development in this area. In particular, the Honghe area in Longquanyi District is the planned Chengdu.
The terminal area of Metro Line 2 has a bright development prospect and will become a new development hotspot area, with urban customers as its main target customers.
The urbanization process is expected to accelerate;
■ Regional positioning: Relying on the advantages of ecological resources such as mountains and rivers, flowers and fruits, and the unique slope landform, it can effectively realize the difference with other suburbs.
Competition to build a new city with slopes, mountains and water;
■ product positioning:-take low density and pro-nature as the main development selling points of the project and continue to maintain the price advantage. But suburban housing usually means
Because of the high cost of living, low-income people should not be the main consumer groups of suburban housing (this is the crux of Longquan at present). Longquan
The correct mode of residential development is the positioning of middle-priced and high-priced products under the joint action of price attraction and product attraction, not the price attraction list.
Low price, low product positioning and independent function;
—— Combine the existing supporting resources of tourism and sports in Longquan, strengthen the concept of tourism and leisure sports, attract people to stay for a long time, and strengthen tourism and leisure.
Development and construction of sports real estate.