On February 7th, Henan Jianye Group announced the organizational restructuring. After the adjustment, the organizational structure was adjusted from the previous five-level functional management to three-level functional management, and the two functional levels of business groups and regions were cancelled.
In the past, the functional level of Jianye Group was "Group-Business Group-Regional-Municipal Company-Project". After the reform, it became a three-level management of "group-city company-project company".
After the organizational restructuring of Jianye Group, it is expected that there will be some layoffs, especially those at the headquarters.
It's just that Jianye Group didn't use layoffs to describe the announcement, but used optimization to describe it. This is quite novel.
According to the announcement of Jianye Group, up to now, all the centers except the collaborative command center have completed the drafting of the structure and preparation plan. Nine centers set up 32 departments and 26 teams, applied for 408 channels, and prepared 4 12 staff, an increase of 1063 staff compared with the original staff, with an optimized number of 65/kloc-0 staff and an optimized proportion of 665,438 staff.
This means that after the adjustment, there are only 408~4 12 people in major centers. The so-called optimization of 65 1 person is actually layoffs.
Jianye Group, as the largest developer in Henan Province, is a little surprised to announce the layoffs, but looking at the current market situation of the whole property market, don't make a fuss about any developer's layoffs.
Especially for the developers in Henan, the performance of the overall property market in Henan in recent years is not ideal. House prices in many cities have not increased much, and some cities have even fallen.
In this context, many developers have a hard time, not only the sales decline, but also the debt pressure.
For example, in 20021year, the total contracted sales of Jianye real estate was 601050,000 yuan, down to12.0% year-on-year; The sales building area is 8 165977 square meters, down 8.2% year-on-year;
However, under the background of reduced sales, the debt of Jianye Group has been climbing all the way in the past few years. From 20 15 to 2020, the total liabilities of Jianye Real Estate were 32.44 billion yuan, 37.329 billion yuan, 54.054 billion yuan, 9169.3 billion yuan and 13 13 respectively.
In the impression of other developers, Jianye Group has really had a hard time in recent years. Faced with the double pressure of declining sales and increasing debt, it is normal for Jianye Group to choose to lay off employees. For these developers, the most important thing at present is not development or expansion, but how to survive.
Of course, in the case that the overall property market is not very good, in addition to developers, real estate practitioners are estimated to have a hard time, especially those employees who have been laid off.
What can these real estate practitioners do after the transformation?
There is no standard answer to what can be done after the transformation. Everyone should choose a suitable job according to their ability, experience and actual situation.
For example, I also know many people who are engaged in the real estate industry. In recent years, they began to transform to other industries, and the effect of transformation was quite good. This change mainly includes the following categories.
Some friends have worked in the real estate industry for many years and are very familiar with the industry, so they will be their own media and focus on real estate. If they are professional enough and write well, they can also achieve positive results.
I have a friend who used to work in the real estate industry, and later changed to the official account of WeChat for real estate practitioners, and accumulated hundreds of thousands of fans, all of whom are real estate practitioners. This guy made tens of thousands of dollars a month by providing training, information or other exhibition services to these people and receiving some advertisements.
In fact, the real estate industry and the financial industry are highly related, because the real estate industry practitioners are exposed to people with higher incomes. After all, people who can afford a house are not that poor.
Therefore, some people have worked in the real estate industry for a long time, accumulated a certain number of customers, and started to enter the financial industry, using their own experience and network resources to do credit or financial management, which is actually successful.
The two situations listed above are the jobs of some real estate practitioners I met after transformation, but there are millions of real estate practitioners in China. As for what to do after the transition, in fact, different people will choose different doorways.
Therefore, everyone must choose according to their actual situation. Only in line with their own, will be comfortable, handy.
Now is not the era of planned economy. Layoff is a normal behavior of enterprises and should be treated correctly. As long as a layoff plan is introduced according to the requirements of the labor law, everyone will take the money and leave. Of course, when you leave your job to find a job, don't forget the benefits of unemployment insurance, which not only provides living allowance, but also provides social security, giving you time for secondary employment and entrepreneurship.
As for what to do in the second employment, I don't think there are any fixed posts, because there are customer service departments, sales departments and administrative posts in the company to make real estate layoffs. Everyone has different professional backgrounds and specialties, so the direction of secondary employment in the future is definitely different.
For example, sales talents, it is best to choose other sales companies for employment. Then the original administrative staff must still choose the management of the enterprise. Of course, under the existing conditions, if you have a little professional knowledge and a little accumulation, you can also consider starting your own business.
In short, in the new era, as long as you are willing to work hard and pay, employment is definitely not a problem. I believe everyone can find a good job and succeed in the Year of the Tiger!
Real estate is really difficult this year, and so are real estate developers.
There are many people who haven't paid their wages for several months, and even more people are afraid. I don't know if the next broadsword will cut off their heads, but most people are afraid to resign. Otherwise, why do you want to resign?
Some time ago, I posted the status quo of several real estate developers, and a comment made me feel very cold:
At present, people around us can see that many real estate people have changed careers.
So what can real estate developers do when they change careers?
Real estate marketing-takeaway rider
Real estate marketing-chef
Real estate investment and extension-network car driver
Real estate channel-security
Real estate planning -PPT producer
Real estate planning-butcher's shop
Real estate design-sinking market expansion
Real estate community operation-WeChat business
Real estate brand-customer service
Real estate engineering
All real estate owners
The above content is only for real estate developers to have fun in suffering. Please take your seats accordingly.
Just after the Spring Festival, a real estate industry in Henan announced the optimization of layoffs by 6 1%, which became popular on the Internet. It can be said that in the past six months, Zhengzhou real estate circle is basically full of sorrow, and many housing enterprises even have a holiday in advance or even have a basic salary. In the face of a new round of layoffs, Zhengzhou real estate developers can consider transformation, such as selling cars, selling insurance, or opening a network to get a car and send a takeaway.
It is best to be engaged in the real estate industry. Personally, I think the market of second-hand houses around the year before last was not bad. There were many people who just needed it, and the price dropped a lot. After all, I am experienced in sales and used to real estate sales, but I am not used to going to work on time and by the hour. I either start my own business, run Didi, or run takeout.
Take Cao Cao's car today. When you ask the master, you can earn 10 thousand a month, which is not bad. When I paid, I saw that his mobile phone earned more than 600, which was not bad. The taxi will arrive soon. The service is good and it is quite profitable. You can try, and the time is free. Run more if you want to earn more money, and run less if you are tired.
I didn't expect that the leading brother of Henan real estate enterprises actually started a new round of layoffs.
The reason why the leading brother is the leading brother lies in the exemplary role of the industry. Then, the news of layoffs of several other developers spread in the industry, 40%, 50%, 60% ... directly shocked my Spring Festival holiday syndrome:
First of all, layoffs are imminent. Different from foreign real estate enterprises, even if local real estate enterprises determine the layoff plan before the Spring Festival, they will let the laid-off people spend the Spring Festival safely, which is also the warmth of local real estate enterprises. However, it was implemented just after the Spring Festival, which shows that there is a lot of pressure behind local housing enterprises!
Second, the proportion of layoffs is very high. Take Big Brother as an example. Last year, 25% people were laid off, and now they are laid off on the basis of last year. From the circulated screenshots, the group management post should be "optimized" by 6 1.2%. If there were 1000 people at the beginning of last year, after 25% layoffs, there will be 750 people left at the end of the year; Further "optimizing" 6 1.2% means laying off 459 people, resulting in the remaining 29 1 person. At the same time, we should also consider natural losses, that is, buying lottery tickets to make a fortune and not wanting to go to work and resign voluntarily. Estimated 1000 people, leaving 250 people. Of course, this is the management, the front line will be much better, at least the proportion of layoffs is much smaller.
It is inevitable that the real estate industry will go down, organize adjustment and optimize layoffs. But if, on the other hand, we think that 1000 people, 750 people are directly laid off, and the remaining 250 people can still operate normally, what does that mean?
I knew there was a bubble in the property market, but I didn't expect people to rank first.
202 1, Zhengzhou real estate industry laid off about 40% of its staff, which made hundreds of thousands of real estate people in the industry under great pressure and reminded me of some past events.
It was 2065438+August 2006, and I teased a C-level female executive in a real estate circle, who had no sex life, no sex life.
Instead of fighting back as usual, she asked a question that I couldn't understand in the next few years:
What are you going to do if the real estate industry fails?
Zhengzhou real estate was a once-in-a-lifetime market for real estate developers in 10 years. Real estate marketing staff, staying in the sales department, have customers holding money to rob the house; Buying a house requires connections to find a house, let alone a discount. It would be nice to buy a house. As a result, some local property owners said that the sales department can also sell houses with dogs.
The wind and water turn, and it has its own destiny. Five years later, her words came true, and I almost suspected that she often asked that question with tom ford's clarinet mouth.
Since August, 20021year, Zhengzhou real estate industry, which combines floods and epidemics, can no longer persist. One by one, thunder broke out, and another round of layoffs left a dull family. Real estate developers in a precarious situation simply have no time to talk about transformation.
This year, Zhengzhou real estate circle laid off many employees. Moreover, with so many people, the possibility of re-employment in the industry is very small, so we can only face the reality and find a way out in other industries.
The most embarrassing thing is that all the developers over 35 years old have been laid off.
The saddest thing is that the sales supervisor of a real estate in Beilonghu, Zhengzhou was laid off before the Spring Festival. Before that, her husband, who worked in a well-known local real estate company, was laid off first, looking after the children and the elderly at home, an idle husband and a monthly mortgage. Instead of telling her family that she was laid off, she went to another laid-off colleague's house every day to pretend to go to work. I wonder what she should do after the Spring Festival holiday.
The operation is as fierce as a tiger and you will see 250. The biggest problem of these investments is that they rely heavily on the real estate circle, and the result can be imagined. Fortunately, they stopped quickly and didn't lose much money.
That female executive has become an example for me to learn from. The main business of real estate is doing well, and I have also done homestay, new agriculture, foreign trade export and brand incubation. In addition to the loss of the hotel, everything else has gained, and even if you leave the real estate industry, you can guarantee a decent life.
Coincidentally, in 20 16, Zhengzhou single-disc sales champion trader made part of the money earned by selling houses because he got to know customers who were doing private placement. In 2020, he resigned directly from the real estate industry and devoted himself to private placement, earning a lot of money. Moreover, I am no longer as busy as the donkey of the production team, and I have more leisure to accompany my family. I have visited all the tourist attractions I wanted to visit before.
There is a sister paper. When I met her a few years ago, she was the marketing manager of a real estate in the outer suburbs of Zhengzhou. Now she has her own agency, three health centers, investment companies and industrial real estate projects. Don't doubt how it was done. I also want to know. Only when this article was published, she was still in Sanya with her family and didn't come back. She didn't bother.
This is the most ideal state for real estate developers. The seeds that were inadvertently planted at the beginning have blossomed and borne fruit. Now, no matter whether they are deeply involved in real estate or what kind of impact they face, they can calmly deal with it.
Some people earn, some people lose; Some people succeed, others fail.
As far as I know, some people have long been transformed, leaving real estate to be full-time agents, advertising, teaching and training, being entities, making fast-moving products, being homestays, and others doing catering, hotels, bookstores, flower shops and the like, but the final results are not ideal, but not as good as when they were in the real estate industry.
Of course, some people are not much different from those in the real estate industry after the transformation.
There is a project in Zhengzhou real estate circle. After active transformation, he re-employed and became a lawyer. The real estate business is very vivid, and the analysis and production before marriage has become the mainstay. The boss with financing major directly set up his own financial service company to provide investment and financing services for real estate and related industries. Speaking of transformation, "it's almost the same as before!" A property consultant went directly to Audi store from the Beilonghu case, and he felt little difference!
From the experience of these people, it is found that there are two paths for Zhengzhou real estate people to successfully transform:
First, when working in the real estate industry, take advantage of the opportunity to lay out other industries, and constantly catch up with relevant industry knowledge in my spare time. When the conditions are ripe, I will continue to do real estate, take part-time jobs, or simply take charge of my previous investment projects. Go or stay, the initiative is in your own hands.
Second, as a real estate practitioner, be a professional line. When the real estate industry goes downhill, I will continue to do real estate business as a third party, and I can also develop business in other industries. It also reminds us that we should maintain professional basic skills at all times, which may be the foundation for many years to come.
The cold corner has gone, and the mulberry is not late. The experience of these people, I hope to give some inspiration to the on-the-job real estate developers, but also hope to help the unemployed real estate developers, even a little! At the same time also want to say a word with them:
When fate throws people into the lowest valley, it is often the best time for a turning point in life.
After leaving their jobs, real estate personnel are faced with the problem of employment choice. The high-income characteristics and high-freedom working habits of real estate make it difficult to choose a job in the later stage. The low salary of the general sales industry is unwilling to choose, and high-intensity labor is not the first choice for real estate people. Personally, I feel I can sell some unpopular products. The first sales experience of real estate sales for many years can be used without waste. Second, it didn't start over. Sales of three high-precision products.
Go to the real estate agent to sell the house! After all, real estate people know a lot about houses, and then they have to explore new industries from scratch. It is better to sell second-hand houses directly.
The demand for second-hand housing is still great, and many people who just need to buy a house still want to buy it. No matter what the house price is, people will buy it in order to have a stable home, so it is better to continue to do real estate-related industries.
Perhaps it is a personal cognitive limitation. I always think that layoffs in large enterprises will not go to a dead end, because they can sink. After all, there are many real estate enterprises, some of which have just started, and their management is irregular. Isn't it an opportunity for your big enterprises to do a big job? !
Of course, wages will be reduced, but no one should always get high salaries, and are these enterprises easier to get promoted, or are they looking for a horse by riding a donkey?
What I'm really worried about is the people at the bottom or the posts at the grassroots level. People who have nowhere to go after being laid off will affect their lives.
Therefore, we can bend and stretch, live a good life and live an ordinary life. No one can change the trend of history, lower expectations and make preparations in advance. Don't feel that you can't live any longer as soon as you lay off employees. After all, this is not an extremely serious Great Depression crisis. The real estate industry has kidnapped too many people, and the problem has just emerged. Let's go
Eat salted radish and worry! Zhengzhou real estate people earn less in recent years? Why are you still in transition? Go straight home and retire early, and the money is almost spent. Find a real estate community that sells overnight insurance! See if the boasting to customers at that time came true?