Step 1: Position yourself
Many friends are confused before entering the industry. Is this industry good? How much investment is required? Is it better to join a franchise or do it yourself? How to choose a location? ?
Although the threshold for this industry is low, it is not easy to operate. If you are not good at interpersonal relationships, keep reading novels and games on your mobile phone every day, and have a lazy and slovenly attitude and do not care about hygiene, I advise you to stop here.
Some people often ask how much it costs to open a supermarket of how many square meters. No matter who answers this question, you can only give a rough estimate, because the rent is different in each place, the transfer fee is different, the rent delivery method is different, and the decoration is different. , the positioning varies. Let me talk about a standard convenience store. It costs RMB 150,000-200,000 to open a 50-square-meter convenience store in a 2-3 tier city, and 200,000-300,000 RMB to open a 100-square-meter convenience store. As for whether it can be opened for tens of thousands, it is fine. It can be opened in a place with cheap rent. , such as a garage utility room in a large community or a suburban rural area, the house does not need to be decorated, and even the cashier system monitoring and anti-theft system is not required.
Nowadays, there are more and more convenience store and supermarket chain companies. Is it better to join them or to establish an independent brand? This question can only be decided by different people. A considerable number of chain companies charge franchise fees, deposits, management fees, and delivery fees. Etc., similar to Meiyijia convenience stores, Tianfu convenience stores, Yizhan convenience stores, etc., the company has warehouses, distribution, POS cashier systems, etc. to facilitate store management. Some convenience store chain franchise companies do not have warehouses or delivery facilities, and they also charge these fees. The only advantage of joining them is that you don’t have to worry about anything in the early stage. The disadvantage is that you need to invest 30-50 more. Not counting distribution, decoration, etc., the franchise fee, management fee, deposit, etc. alone cost about 100,000, and the store still has Before opening, you will have to spend about 100,000, and the management fee is fixed every month.
Some friends may sneer at what I said, saying that supermarket suppliers will distribute goods for free, and you don’t have to invest any money, etc. Let me tell you friends, it’s not that good. Invest it minute by minute.
Step 2: Site selection
It is said that the success of a store depends on the choice of location, and it is indeed true. Today's people, especially young people, find it troublesome to walk more than a few steps, even if you are a little cheaper than others. Since you are opening a convenience store (small supermarket), you have to focus on how to provide convenience. First of all, your location must be convenient. How can you choose the most convenient location? Let me summarize a few for your reference. , not all locations are as accurate as what I said, there are still various factors affecting it.
Five-star locations: schools, stations and wharves, large enterprises and factories, large office buildings, hospitals, farmer’s markets, and property investment in large communities can only be managed exclusively. These locations can generally be obtained through relationships. , so the future is promising once you settle in.
Four-star locations: major traffic intersections in prosperous commercial streets, entrances to large and medium-sized communities, traffic intersections near dense office buildings, major locations for dense dining and entertainment, major intersections near universities, and cinemas at stations and docks with large flow of people. Prominent location nearby, etc.
Three-star location: large driving school examination room, many restaurants and entertainment nearby, main intersections of small and medium-sized communities, T-junctions of major traffic intersections, bus stops with multiple lines, and bustling commercial streets Conspicuous location, etc.
Generally, if the per capita monthly income in an area reaches 2,000 yuan, then the per capita consumption in convenience stores and small supermarkets is 4-6 yuan. In areas dominated by the elderly, the per capita consumption is less than 2 yuan, so we are evaluating a certain area. When the location can radiate the effective consumer population, it is necessary to find out the main population structure in the area, and then find out the population size. Some people will ask, how do we know how many people there are? For example, in a certain community, you can first download the total number of the property on Baidu. The number of households, and then by asking the actual occupancy of the property, we can also observe the occupancy rate of the community. Generally, the houses that are occupied are decorated, with air conditioning, curtains, balconies to dry clothes, etc. How many people can open a large store? Generally speaking, each With a permanent population of 1,000 people, it is suitable to open a house within 120 square meters, and the rent should not exceed 6,000 yuan per month.
Supplementary information: 1: When evaluating the monthly turnover, if the 2-day turnover is greater than the monthly rent, you can do it. If the 2-day turnover is less than the monthly rent, give up immediately
2: Don’t Choose an area with dense convenience stores and supermarkets. The competition is too fierce. You are a novice. What confidence do you have to defeat them?
3: Facade not recommended: The steps of the facade are too high (customers are not willing to climb more) ), the door is too narrow (it feels like a small grocery store, not attractive), there is a large obstruction at the door (not easy to be found), although it is in a conspicuous position, it requires several rounds to reach it (not convenient enough, supplier It will also be troublesome to load goods and you will not come often, causing you to often run out of goods). The door is surrounded by walls and sewage ditches (customers will be disgusted by the smell and they can’t stand it)
4: Don’t think that it’s not possible You need to choose a good location. As long as the price is cheaper, you will continue to do business. It is a big mistake. Think about it, if you can afford it, others can also afford it. In the end, in a price war and vicious competition, both sides will suffer losses. It is you who will die first.
5: Once there are many competitors but you want to join the competition, you must occupy a favorable position and do not squeeze in among others. If there is a large area, be the largest one. Only in this way can we be competitive. The so-called big fish eats the small fish.
6: Sometimes you can’t help yourself. You may be the first in the area. When business is good, competitors will continue to join, causing your market to continue to be divided. If your position is at a disadvantage due to subsequent changes in regional planning, if you have sufficient funds, you can Changing the signboard and business format to a wholesale supermarket may bring it back to life.
Step 3: Sign the facade lease contract
After the location is promising, the next step is to negotiate the rent and sign the contract with the landlord. There is no unified standard in the market, so how much is the rent contract? The contract is basically negotiated between you and the landlord. Let me briefly summarize it here. Generally, the lease term is 3-5 years. Some landlords will let you sign it year by year. Some rent contracts will not change during the period. Some increase by a percentage every year; the rent payment methods include one deposit and one payment, one deposit and three payments, one deposit and half a year's payment, or one and three deposits. The rent is paid annually. Generally speaking, the rent payment method is one deposit and three payments, with a maximum limit of A deposit of 2,000 yuan is payable half a year. The contract must state that transfer is allowed.
What should I pay attention to when transferring to other people’s stores?
1: Ask about the possibility of demolition in this area
2: Find out if there are any hypermarkets here in the near future Possibility of setting a point
3: How is the landlord’s character?
4: Is there a possibility of a significant rent increase in the near future
If it is transferred to someone else’s business What else should we pay attention to in supermarkets and convenience stores?
1: Observe the flow of people in the area at various times
2: Observe the flow of people
3: Observe the products in the store Whether it is full and clean, and whether the date has expired. If the goods are messy and incomplete, the surface is covered with dust, and there are many expired goods, it means business is poor.
4: The actual utilization rate of the checkout counters set up in medium and large supermarkets is less than half, indicating that business is not good
5: To transfer someone else’s store, you must approve the actual owner of the store and obtain the consent of the landlord If necessary, sign a new contract with the landlord.
6: The copy of the ID card handed over to the landlord must indicate that this copy is for rental purposes only and will be invalid if copied again to prevent it from being used by criminals.
Supplement to the above: When signing the contract, the landlord must be asked to give 15-30 days for renovation.
Step 4: Layout and decoration equipment
How to layout is a headache for novices. The layout of regular convenience stores and supermarkets is combined with the size of decoration and equipment.
First of all, in terms of layout, you must first determine what categories you are mainly engaged in. Generally, the types of products in supermarket convenience stores include tobacco and alcohol, beverages, non-staple food (biscuits, snacks, cooked food, prepared foods, tonics, etc.), fresh food ( Vegetables, fruits, aquatic products, fresh meat products, soy products, flour products, cooked stewed vegetables, pickles, frozen foods, etc.), grains and oils, condiments, daily necessities (washing and daily chemicals, knitted products, toilet paper products, kitchen products sanitary products, plastic products, stainless steel products, etc.), cultural and sports office supplies, hardware and small appliances, bedding, small commodities and trinkets, etc.
Layout: Generally, the checkout counter of a small supermarket convenience store is set up on the left side of the entrance. If it is due to structural and circulation reasons, it can be set up on the right side of the entrance. Valuable goods are placed behind and next to the checkout counter. Beverage display cabinets and yogurt display cabinets are placed opposite the counter and near the door. Small commodities are easy to be stolen and difficult for customers to find, so small commodities are generally placed around the cashier. The area in front of the door is mainly for non-staple food, and daily necessities are placed at the back. Related products should be connected together to facilitate customers' chain shopping. If it is a convenience store with fast-moving consumer goods such as a commercial street facade or a convenience store near catering and entertainment areas, a maximum of 3-5 shelves can be used. At least 0.9-1.2 meters should be left for the passage. In some areas, due to conflicts between area and equipment size, at least 0.6 meters can be left. The size of the island shelf can be 1.4-1.6 meters, and it cannot be too high.
Decoration: For economical decoration, 600*600 vitrified tiles are common. The color is generally beige or dark. Orange or pink is ideal for the walls, and the ceiling is painted iron gray or blue. Color, one fluorescent lamp for every 4 square meters. During decoration, be sure to keep electrical sockets in each area. It is best to install 2 doors, one tempered glass door, more upper and lower locks, and a rolling shutter door in front, which can achieve Anti-theft effect. Standard and luxury decorations are up to your imagination, mainly the design of the ceiling and the overall design of the store. There is no standard. Some people can spend the least amount of money to decorate a luxurious facade. It depends on your creativity.
Convenience store equipment: 1 set of cash register, 1 barcode scale, 1 dual-purpose barcode machine and price tag machine, 1-2 sections of beverage display cabinet (provided by the beverage supplier), yogurt display cabinet, Ice cream cabinets, frozen food cabinets, tobacco and wine cabinets, cashiers, shelves, air conditioners, etc.
Here I want to talk about the shelves. At present, most of the shelves in chain supermarket convenience stores use brown and iron gray shelves. If they are decorated with distinctive features, they will look very classy. The length of the shelves is 0.9 meters and 1.2 meters, which can be allocated according to the actual area when designing the layout. For example, if a wall is 4.52 meters, you can order 3 sections of 1.2 meters and 1 section of 0.9 meters. The width of the wall shelf is 0.45-0.55 meters, and the height is 2 meters-2.2 meters. Island shelves are generally double-sided, with lengths of 0.9 and 1.2 meters, widths of 0.8-0.9 meters, and heights of 1.2-1.4-1.5-1.6-1.8 meters (the same price). It is recommended to use 1.4-1.6 meters.
If you want to provide other supporting services, you can also add some equipment: rocking car, copy machine, fax, free water boiler, sausage grill, free heating microwave oven, battery car charger, etc.
Correction: Generally, the checkout counter of small supermarkets and convenience stores is set up on the right side of the entrance. If it is due to structural and circulation reasons, it can be set up on the left side of the entrance.
Step 5: Recruitment and certification
Recruitment, equipment procurement and certification can be carried out at the same time during the decoration period. Before decoration, put a banner at the door, such as "XX Supermarket Convenience Store" "Coming in soon, please stay tuned." This can prevent nearby peers from moving in one after another, and also let suppliers or salesmen from various manufacturers know that you are opening a supermarket, and they will take the initiative to contact you. At this time, you should collect information, and Instead of discussing cooperation with them right away, wait and compare. All suppliers provide door-to-door products. Which one has the advantage in terms of price, which one has better after-sales service, and which one has more favorable checkout methods? It may be difficult for you to let them know in the early stage. The supplier will make monthly settlements for you. Take your time. We are ready to pay cash, so we need to let the supplier give you the best price and after-sales service. In the end, there are still some products that have no suppliers for the time being. You can buy them at the nearest wholesale market or wholesale department.
Recruitment can refer to the actual situation and local salary levels
Be sure to calculate the decoration time when purchasing equipment. Don’t wait for all the equipment to come back. If the decoration is not completed, it will be difficult to do sanitation in the future. , also affects the activity space of the decoration master.
Applying for certificates:
1: Business license and food circulation license (Industrial and Commercial Office)
2: Tobacco monopoly license (Regional Tobacco Bureau)
3: Tax registration certificate (regional tax bureau). If you operate a large number of units, this certificate must be obtained. After application, you can apply for an invoice. Nowadays, small supermarkets and convenience stores basically do not charge taxes.
4: Some areas may require you to apply for a liquor sales license and a salt sales license
Before applying for a business license, you must first apply for a health certificate. The health certificate is available locally. Centers for Disease Control and Prevention, 70 yuan each. For other pre-preparation materials for applying for certificates, please consult the relevant departments.
Supplement: Before purchasing goods, we need to understand the market first. How do others decorate, how are they laid out, and what are they selling? Therefore, we do not cooperate with all suppliers. If we do not know what products If it is easy to sell, choose products with more varieties and less quantity.
Step 6: Display, pricing, equipment debugging
Display is actually an art. My wife is better at display than me. Let me briefly summarize a few essentials. Whether it is a 2-meter-high wall shelf or a 1.4-1.6 island double-sided shelf, 6 layers are generally required (when ordering the shelf, you must order more layers. The original 5 layers of the wall shelf must be ordered with 1 more layer. The original 4-layer boards on the double-sided shelves must be ordered with 2 more layers, and the original 4-layer boards at the ends must be ordered with 2 more layers). Delicatessen is generally hung, and about 2-4 sections should be left (note: hanging The products also need to be ordered with horizontal bars and hooks). The double-sided ones are set up on 4 levels, and the ones against the wall are set up on 5 levels. Some cheap spicy strips, small bags and other food are placed at the bottom. Then display the same specifications and brands together. If there are not many varieties of goods, you can list them on 3 sides. If there are many varieties, list them on 1-2 sides. The prime position between 1 meter and 1.4 meters on the shelf is where high-profit products must be displayed. Related products should be connected. For example, instant noodles and ham sausages can be used to connect the non-staple food area and the grain, oil and condiment area. The connection points between condiments and department stores should be connected with disposable supplies. When laying out, circle each area first. Get up, it will be easier to place the goods.
Pricing is also a very critical link. In addition to the reference price given by the supplier, we also need to understand the market and what prices are generally sold outside. We sell sensitive goods at the same price or a little less. Many friends asked me what sensitive products are. For example, Master Kong’s barrel-style braised beef noodles are priced at 3.5 yuan, but you can’t exceed 3.5 yuan. In short, products from big brands are sensitive products, and products with opaque market prices are basically department store products. Buckets, basins, towels, toothbrush sockets, umbrellas, bedding, etc. must be set at a higher price. The profit is probably 30-60, and some products can be doubled. When setting the final price, try to use an integer, such as 0.5 yuan or a whole yuan. Don’t set a price like 3.2 yuan, 2.7 yuan, or 3.6 yuan. You must know that supermarkets and convenience stores cost a lot of change. If it is inconvenient for you to change change, you have to pay it back every day. We have to be busy exchanging change everywhere, so we have to prepare enough change before opening.
Equipment debugging, there is nothing to say about this. The merchant who sells the machine to you will teach you how to operate it. One thing to note is that when creating product files, you must bundle the products, otherwise it will be very troublesome to take inventory later.
Last point, something that many newbies tend to forget is to forget to buy shopping bags after opening. If you are busy with time in the early stage of opening, buy some general shopping bags. If you want to be more formal, you can design your own storefront and LOGO to be printed on the shopping mall. on the bag.
Step 7: Promote the opening
Do you need to publicize the store before it opens? I have been researching this issue. From my experience, areas such as offices, hospitals, schools, enterprises, institutions, stations, docks, catering and entertainment areas do not need to be publicized. It is necessary to promote the opening of community stores.
So how to promote the opening can be said to be various. In the past, there was a lottery with discounts and gifts, which was effective in the past few years. However, the effect seems not obvious in the past two years. When a new store opens this year, except for cigarettes, grains, oils and milk, everything else will be 10% off according to the settlement price, and I obtained dozens of pieces of mineral water from suppliers and posted some myself. Customers who shopped in the store three days before the opening were given a bottle of mineral water or an egg for each customer. The effect was pretty good. Of course, advertising leaflets should be distributed three days before the opening. Not too many. Printing 2,000 copies is enough.
Okay, everything is ready to open immediately. In addition to setting off some firecrackers on the opening day, if it can be opened without affecting the traffic and the rest of the surrounding residents, please invite a waist drum team or rap group or set up a stand in front of the door. Play some music in the arch, and pick up the microphone from time to time to introduce the opening content.