Format of market research report The format of market research report generally consists of title, table of contents, overview, text, conclusions and suggestions, attachments, etc.
(1) title
The title, report date, entrusting party and investigating party should be printed on the title page.
With regard to the title, it is generally necessary to clearly and specifically express the surveyed unit and the survey content on the same page as the title, such as Harbin Household Appliance Market Survey Report. Some investigation reports also take the form of headlines and subheadings. Generally speaking, the headline expresses the theme of the survey, while the subtitle specifically indicates the units and problems of the survey. Such as: Survey Report on Jujube Readers in Consumers' Eyes.
(2) content
If the contents and pages of the investigation report are large, in order to facilitate readers' reading, the main chapters and appendices of the report should be listed in the form of a catalogue or index, and the title, relevant chapter numbers and page numbers should be indicated. Generally speaking, the length of a directory should not exceed one page. For example;
catalogue
1, survey design and organization implementation
2. A brief introduction to the composition of the respondents
3. Brief introduction of the main statistical results of the survey.
4. Comprehensive analysis
5, data summary table
6. Appendix
(3) Overview
The overview mainly expounds the basic situation of the subject, that is, according to the order of market research topics, it expounds the principles of selecting, evaluating, drawing conclusions and making suggestions on the original data of the survey. It mainly includes three aspects:
First, briefly explain the purpose of the survey. That is, briefly explain the origin of the investigation and the reasons for entrusting the investigation.
Two, a brief introduction to the survey object and content, including time, place, object, scope, main points and questions to be answered.
Thirdly, the methods of investigation and research are briefly introduced. Introducing the methods of investigation and research helps to convince people of the reliability of the investigation results, so we should briefly describe the methods used and explain the reasons for choosing the methods. For example, whether to use sampling survey or typical survey, whether to use field survey or copywriting survey, these are generally the methods used in the investigation process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis and cluster analysis, should also be briefly described. If there is a lot of content, there should be a detailed technical report to explain and supplement it, and attach it to the annex of the last part of the market research report.
(4) Text
The text is the main part of the market survey and analysis report. This part must accurately explain all relevant arguments, including the conclusion from the problem to the conclusion, the whole process of argumentation, the method of analyzing and studying the problem, all the survey results and necessary market information for market decision makers to think independently, as well as the analysis and comments on these situations and contents.
(v) Conclusions and recommendations
Conclusions and suggestions are the main purpose of writing a comprehensive analysis report. This part includes a summary of the main contents put forward in the introduction and text, and puts forward some choices and suggestions on how to use proven measures and solve specific problems. Conclusions and suggestions should closely correspond to the text, and no conclusions without evidence or arguments without conclusive opinions should be put forward.
[6] Accessories
Attachment refers to the part of the investigation report that cannot be included or not mentioned in the text, but it must be accompanied by explanations related to the text. It is a supplement or a better explanation to the written report. Including data summary table, original materials, background materials and necessary technical reports, such as details of selected samples and copies of documents used in the investigation.
Contents of the market survey report The main contents of the market survey report are:
First, explain the purpose of the investigation and the problems to be solved.
Secondly, introduce the market background information.
Third, the method of analysis. Such as sample extraction, data collection, sorting and analysis techniques.
Fourth, research data and its analysis.
Fifth, put forward arguments. That is, put forward your own views and opinions.
Sixth, demonstrate the basic reasons for putting forward opinions.
Seventh, put forward alternative suggestions, schemes and steps to solve the problem.
Eighth, predict possible risks and countermeasures.
Research report on electromechanical market: electromechanical products are not separated from each other, both of which are highly related and interoperable. If the chassis market has been calm in the past 20XX years, the power supply market is really calm. The latest data released by Zhongguancun Online ZDC Internet Consumption Research Center shows that the attention of power brands in 20XX has not changed much compared with previous years. Let's read the report in detail.
One: the three pillars are separated, and the pattern is unreliable.
Judging from the proportion distribution of brand concern, the brand pattern in 20XX still presents a three-legged situation. The brand attention of Hangjia, Great Wall and Game Master accounted for 16.5%, 14.2% and 12.5% respectively, forming the first group. Xingu, Antaike and Ma Xian are in the second echelon, with the proportion of attention being 9. 1%, 6.5% and 6% respectively. Zhenhua, Jinhetian, Quanhan, Pirate Ship and Kuleng Supreme form the third echelon, and the attention of other brands is about 3%. It is worth mentioning that the three echelons can be described as distinct.
Judging from the current situation, Hangjia, Great Wall and game experts are not stable, and Xingu is eyeing the first echelon. Considering 20 15 years, Xingu will continue to exert its strength in ultra-low-cost white gold medal power supply, and it is not difficult to earn some eyeballs, and brand attention is expected to exceed double digits.
It is easy to think that before 20XX, the brand attention of the power market was basically a double meeting of Great Wall and Hangjia. In the next two or three years, game experts began to emerge suddenly, and the brand pattern of the power market gradually formed a three-legged situation of game experts, Hangjia and the Great Wall. So in 20 15, with the continuous efforts of Xingu, will there be a pattern of domestic four little dragons competing for hegemony in this market? We will wait and see.
Compared with last year, the brand attention of the top three brands in the power market in 20XX has not changed much, Hangjia and game experts have shown a downward trend, and Great Wall Electromechanical has slightly improved. Xingu, which is in the second echelon, has performed well, and the brand attention has increased from 4.3% in 20XX to 9. 1%, which seems to have threatened the position of the game master. A few happy people and a few sad people, the attention of Antaike has dropped from 9.8% in 20XX to 6.5%. In addition, in 20XX, two new faces were shortlisted for brand attention top 15. They were Jin Hetian and Mary Silk, which were replaced by Gu Jia and An Naimei respectively. It is worth mentioning that Jinhetian rose from 15 in 20XX to 15 in one fell swoop.
Look at the product: Hangjiacheng is the big winner, and the top three have two seats.
Two: Hangjiacheng is the biggest winner, and the top three have two seats.
Hangjia's dominant position is hard to shake, and the game experts' sea tactics have achieved initial results.
From the 20XX product attention list, we can see that Hangjia has once again become a big winner. MVP500 broke the dominance of its own series of cold crystal king cold diamonds at the top of the list for decades, while the latter is still warming up, and the third position is eye-catching. The extent to which Hangjia is recognized by the majority of users in the power market can be seen. In addition, the game expert is the only brand with three finalists in this TOP 10 list. As a relatively young brand, the performance of game experts on the product side is still worthy of recognition, which has a certain relationship with the number of products entering the market. According to the data of Zhongguancun online product library, the power products of game experts are as many as 7 1.
As mentioned earlier, Xingu is expected to break the three-legged situation of brand attention pattern, and we are not without foundation. Judging from the proportion of product attention, the GP600G black gold version of Xingu won the second place in this TOP 10 list, which undoubtedly brought a lot of pressure to traditional giants such as Hangjia.
Look at the price: 299%, 50% above and below the dividing line.
Three: Which price segment products do users pay more attention to?
For any commodity, price-oriented factors can not be ignored, and power supply is no exception. Similar to the case of the chassis, from the product price point of view, the focus of 20XX users is mainly between 100-299 yuan, and their product attention accounts for 50.9%. (Product attention reflects the distribution of people's attention)
From this survey data, we can see that the power products below 100 yuan have been basically ignored by users, which shows that users' quality awareness has been greatly improved. In addition, the attention proportion of 300-799 yuan has exceeded 30%, and the attention proportion of high-end power supply has been rising in recent years. It is worth noting that the attention proportion of the price segment above 800 yuan has also exceeded 10%. Users seem to be more willing to spend more money on power supply than chassis.
Compared with 20XX, the attention in the price range of 100 -299 yuan in 20XX increased by nearly 4 percentage points, while the price range of 300-499 yuan decreased by nearly 6 percentage points. The proportion of attention in the high-end price segment of 500-799 yuan exceeded 10% for the first time, and the price segment above 800 basically remained at 8%.
Look at the power: 500W Feng Shui Ling will fall and rise.
Four: the power structure
Rated power is one of the most important parameters of PC power supply, and it is also the primary standard for many users to purchase power supply. According to the survey data in 20XX, the attention proportion of each power segment is relatively uniform, except for the segment below 300W, the attention proportion is less than 10%, and all other wattage segments are around 20%.
Compared with 20XX, the attention of 400-499W power segment decreased by 4 percentage points, and that of 500-599W segment increased by nearly 5 percentage points. That is to say, in 30 13 years, users paid more attention to the products in the power range of 400-499W, but in 20XX, 500-599W became a hot potato. In addition, the proportion of attention in power bands below 300W and 300-399W decreased, while the proportion of attention in bands above 600W increased. Generally speaking, the attention proportion of products in the power section below 500W has declined to varying degrees, while the attention proportion of products in the high power section above 500W has generally increased.
Five: PFC type
In fact, since 20XX, power supplies designed with active PFC have appeared in the market. In the following years, active PFC power supply showed a blowout growth in product quantity and market attention. Today, the proportion of active PFC has reached 84.9%. It is believed that this number will increase year by year until the passive PFC is completely abandoned.
See details: module design/14CM fan has become a trend.
Six: hard disk interface
Next, let's take a look at the relevant data about the detailed design of power supply. The first is the number of hard disk interfaces. At present, the power supply ratio of 4-5 hard disk interface has reached 42.8%, followed by 2-3, 6-7, greater than 8 and less than 2, which are 2 1.7%, 19.7%, 10.4% and 5.4% respectively.
Seven: Type of outgoing line
Firstly, compared with 20XX, the proportion of modular power supply of 20XX increased from 33.3% to 37.3%, and the proportion of non-modular power supply decreased from 66.7% to 62.7%. In addition, on the whole, the proportion of modular power supply is only 30%, but the proportion of modular power supply is increasing. It can be seen that modular power supply will be a trend of power supply design in the future.
Eight: fan type
According to the number of investigations, the power supply designed by 12CM fan has the highest attention rate, which is 74% and 67.9% in 20XX and 20XX respectively, while the attention rate of 14CM fan has increased rapidly, and the attention rate in 20XX has reached 22.6%. Generally speaking, 14CM fan will be one of the development trends of power supply in the future.
The times are changing, and the pattern will change. Looking back on the first decade of the new century, the power supply market is like the bipolar world of Hangjia and the Great Wall, which can be said that you can sing and I will appear. But who wants to kill Cheng suddenly? Since 20XX, game experts have become a new star in the power market with their excellent quality, sharp price and crazy marketing strategy. After two or three years of rapid growth, the brand attention of game masters has jumped to the third place, and they have begun to be on an equal footing with the first two bosses, eventually forming a three-legged brand structure.
But how will this situation develop? It depends on the performance of the fourth-ranked new valley. Judging from the current situation, Xingu is expected to continue to enhance brand attention, because at the beginning of 20 15, it won enough attention with the strategy of low price and white gold medal, and it is understood that there will be more powerful products coming out of Xingu this year. Don't be surprised if at the beginning of 20 16, we see four domestic dragons making a scene in the power market.
2/2 Hangjia's strong position is hard to shake.
Speaking of Hangjia power supply, I believe most people will think of Lengjing Wang. Indeed, the cold series not only lived 13 years, but more importantly, it was on fire 13 years. Even today, we can still see the cold figure in the list of the most concerned products, and it is in the third place. Coupled with the MVP500 ranking 1, Hangjia once again became the big winner of the most concerned product ranking, and its market position was difficult to shake for a while.
Have to mention the price factor. It can be seen from the research report that 299 yuan has become a key figure, and the attention of the price segment below 299 yuan is basically the same as that above 299 yuan, both of which are around 50%. The difference is that the section of 100-299 yuan leads alone, and there is no contribution below 100 yuan, which is basically negligible; The attention of various market segments above 299 yuan can be described as full bloom, especially in the price range of 300-499 yuan, with the attention ratio exceeding 20%.
Speaking of the concern of wattage segment, we also found an interesting phenomenon. Compared with 20XX years, the proportion of attention below 500W, including three power segments below 300W, 300-499W and 400-499W, decreased respectively, while the proportion of attention above 500W, including two power segments above 500-599W and 600W, increased obviously.
Module output and 14CM large fan become the development trend.
According to this research report, although the attention proportion of module output is much lower than that of non-module output, it shows an upward trend. In addition, the attention proportion of 14CM large fan design has exceeded 20%, which is 7 percentage points higher than that in 20XX. In other words, module output design and 14CM large fan design will be a major trend in the subsequent power supply design.
With the improvement of people's quality of life, people pay more and more attention to the living environment. On the premise of using the furniture necessary for daily life, people have higher aesthetic requirements. In recent years, through the investigation of South Daming Palace, Red Star Macalline and other large furniture stores. I found that with the increase of furniture manufacturers, the types of furniture manufacturers have also increased, and furniture with diverse styles, attractive colors, powerful functions and different colors abound. Moreover, the market of furniture industry is completely refined, such as children's room furniture with brands such as Fraser and Xingsuo. There are furniture of successful people such as Nanyang Dick and Lokai.
Each store is equally divided in plate, style and durability. However, contemporary consumers buy furniture, which is not as simple as sleeping, placing objects and taking things. Furniture has become a kind of culture, which embodies the unique taste and aesthetic taste of the owner and has become a label. Panel furniture, soft furniture and mahogany furniture can be seen everywhere in this furniture market, as well as for civil use, office use and hotel use. Below, I will introduce my furniture market research results with examples. I've already introduced them by category.
First of all, about the fashion trends and styles of furniture.
From the high and low positioning of the target market:
Ordinary people and ordinary wage earners are the main consumer groups with low levels and low prices. This part of furniture is still the mainstream of consumption. Their requirements are: concise, practical and modern; More functions, in order to make full use of the limited living space; I want high-grade design and style, but the price is low, so I can feel the value for money psychologically. This is a huge market group. This kind of consumer group is still the world of miscellaneous brands because of its
He is good at plagiarism and imitation, but not good at originality and design research and development. Therefore, they can use their own cost advantages to attract a large number of middle and lower consumer groups.
Enough to meet the needs of consumers pursuing different styles; Such as Federal, Red Apple, New Weiss, Onei, Di Xin, Dynasty, Fuyun, etc., as well as high-grade furniture that locates the upstarts or the rich in cities, who live at the top of the consumption pyramid. There are usually villas. On the fourth floor of Lecong International Furniture City Phase II, the furniture brands represented by the Louvre are mainly aimed at this kind of consumer groups. Judging from the original popular styles, there are mainly the following kinds of dynamic, energetic, sunny and bright modernism.
General furniture wants to create a peaceful and peaceful indoor environment, and uses exaggerated modeling and gorgeous colors (large-area primary colors) to create a dynamic, energetic, sunny and bright indoor environment. Many kinds of furniture can be moved, adjusted and combined to become furniture with various other functions. The use of red, orange and color stripes makes the eyes instantly activated.
A) European and American style furniture. The design is noble, elegant, colorful and smooth. Usually the outline and corners are symmetrical, enjoying gold and bronze, showing a noble atmosphere. European and American furniture has a strong decorative and gorgeous, rigorous and rich cultural heritage. Comparatively speaking, American furniture is more practical and does not pursue publicity. European and American furniture mostly adopts frame style, and the fabrics are mostly leather and linen, and the interior is mainly filled with sea surface and space cotton. European and American furniture is comfortable and generous, but it is not suitable for small apartments and small house prices, and the price is higher. Brand: Louisa
B) English pastoral style. English country style is also called English country style. The design shows a leisurely, comfortable and natural rural life. English rural furniture, as a typical representative of rural style, is highly praised by people for its natural, simple and elegant temperament. Give people a feeling of natural return. The natural and smooth lines of hand-carved solid wood and Cinnamomum camphora exude a quiet and elegant pastoral life everywhere. The clear and elegant surface is slightly carved, and the smooth curve outlines the perfect shape. Brand: Love in Windsor
C) Wooden furniture in China, mostly in Ming and Qing Dynasties. The shape is rich and refined, steady and generous, with moderate proportion and smooth lines. Simple decoration is not complicated, decorative lines.
Feet meticulous, unpretentious, a line edge. Re-carved, the patterns are mainly dragons and phoenixes, flowers and birds, fish and insects. The color is mainly black and red, which is profound and quaint. It has a strong flavor of China celebrities, so the price is very high.
D) multifunctional furniture. Multifunctional furniture is loved by people because of its novel shape and comfort. Multifunctional furniture, as its name implies, is multifunctional. It occupies less space, has strong functionality and flexibility, and can be folded and expanded. For example, the simplest combination of bed and sofa. In addition, although multifunctional furniture saves space, it also fully embodies the requirements of ergonomics in terms of comfort and achieves comfort. In addition, the shape is also very novel and modern. The main material of the product is environmentally friendly and durable cyanamide board. Especially in line with young consumers' pursuit of fashion and modern taste.
The above is my introduction through the investigation of the furniture market these days. After investigating the furniture market, I found that the furniture in the furniture market is dazzling, and all kinds of furniture have different styles. For the choice of furniture, everyone should choose suitable and comfortable furniture products according to their own actual situation. Of course, we should pay more attention to the quality of furniture. Of course, I personally believe in the power of brands.
China Pet Market Survey Report In cities, dogs and cats are the most common pets for citizens. What's your third favorite pet? During the reporter's visit, many citizens thought it was a fish or a rabbit. But according to statistics, besides dogs and cats, turtles are the third favorite pets of urban people.
According to the report, among the pet owners in the city, 6 1.74% have dogs, 19. 13% have cats and 6.09% have turtles. Besides these, what else did the city people keep? Fish, rabbits, birds and rats are also the choices of many urban residents.
Pets are becoming more and more common as companions of the elderly. Are the people who have the most pets the elderly? Don't!
The report shows that among pet owners, 25? Most people have pets at the age of 30, accounting for 37% of pet owners, and those under the age of 25 account for 13%, 3 1? 35 years old accounts for 24%, 36? 45-year-old people account for 18%, and those over 45 have the least pets, accounting for only 8%. Judging from the education level of pet owners, the pet owners with bachelor degree account for the most, accounting for 39%, followed by junior college, accounting for 32%, and the people with graduate degree or above account for the least, accounting for only 8%.
? My turtle is bigger than me. ? Pan Xiao, who was born in 1980s, told reporters that when he bought it back, his turtle was already a teenager. Now he is 30 years old, and the tortoise is almost 50 years old. Because I like it myself and pay more attention to it, so some friends around me will keep all kinds of turtles, including money turtles and crocodile turtles. ?
The story of keeping a pet
Reluctant to kill, the turtle has been raised for more than two years.
Before the Spring Festival the year before last, my friend sent a fat turtle to Ms. Lu. Because she didn't know how to slaughter it, Ms. Lu considered simply raising it for a few days. Unexpectedly, this support is more than two years. ?
For more than two years, this turtle seems to be a member of the family. Once, Ms. Lu's husband put the turtle on the balcony of the roof to bask in the sun, but at night it disappeared and the family could not find it. Ms. Lu said that when I saw that the basin where the turtle was usually placed was empty, it was like something was missing in my heart, which would lead to my thoughts. I wonder where that little guy is now.
I don't know how the miracle happened. More than a week later, Ms. Lu found this turtle in the sewer of the balcony. Ms. Lu said that after this accident, she was not very quiet and wanted to run out every day? Hide and seek? Our little turtle seems to be much quieter.
Ms. Lu told reporters that sometimes if she doesn't have time to take care of it, she will feed it. Unexpectedly, I ate rice for a few days and gave it fish and shrimp. It turned a deaf ear and didn't touch it at all, as if it had become a vegetarian. ?
However, after feeding various foods for more than two years, the little turtle's favorite food is shrimp. ? Especially marinated prawns, bring them one every time they cook at home. ?
It is said that turtles live in mud ponds, but Ms. Lu found that turtles are very clean guys. Once the water in the basin is dirty or dirty, it struggles to climb out. It will be quiet if it is changed to water. ?
Pet feeding expenses
1 1% family pets spend more than 1 10,000 yuan a year.
With the public's attention to keeping pets, pets spend more and more on beauty, food and medical care. How much does it cost to keep a pet for a year?
According to statistics, families with pets in China spend 1000 on pets every year? 3000 yuan is the most, accounting for 32%, followed by 5000 yuan? A family with 10000 yuan costs 3000 yuan? Families with 5000 yuan account for 19%, families with more than 10000 yuan account for10/%,and families with less than 1000 yuan account for 9%. Huo Xiaodong, a doctor at Dong 'ai Pet Hospital, said that the consumption of cats and dogs is mainly concentrated in cat food, dog food, vaccine needles and medical care. If the cat has severe diarrhea and needs infusion, the cost per week may be thousands; Dogs often go out for a walk and take a bath. If they come into contact with other dogs or nature, they may get sick or get bitten, or eat toothpicks by mistake. This may require surgery and some expenses.
pet doctor
? Stay cute? Turtles are also malnourished.
Many pet lovers told reporters that not only cats and dogs will be taken to pet hospitals by their owners, but also the best turtles in people's minds will be taken to see a doctor. With more and more people keeping turtles as pets, turtles are also frequent visitors to pet hospitals.
According to reports, common diseases of turtles include bacterial infection and malnutrition. The former is characterized by not eating, poor spirit and diarrhea, while the latter is characterized by a part of the turtle shell being white and rotten. The first case shows that bacterial infection leads to intestinal inflammation. Generally, it is good to soak the turtle with antibiotics, and it needs serious injections. ? The second case shows that turtles lack trace elements such as phosphorus and calcium, which is caused by improper diet.
Remind turtle friends that keeping turtles is suitable for feeding live food, such as shrimp, hairy crabs, lobsters and other crustaceans can help supplement the nutrition of turtle shells, and fish, worms, earthworms and chicken are also good. If you want to save trouble, you can feed turtle food, but don't use fish food instead of turtle food, which will lead to insufficient intake of trace elements in turtles.