Creativity is a very important link in enterprise operation, but it is only a link, not everything, so it should be implemented in every work.
Create yourself and pursue selflessness.
Doing a job and doing a job you like is a good start-up.
0 1 1 It's not where your company is, sometimes where your heart is and where your eyes are more important.
0 13 A soldier who doesn't want to be a general is not a good soldier, and a general who can't be a good soldier must not be a good general.
0 15 The most important thing for an entrepreneur and your greatest wealth is your integrity.
0 18 The strategy of a small company is two words: survive and make money.
If you want to start a business in five years, you can start a business again.
The survival first concept of 02 1 is to do well, not to be big.
It doesn't matter that entrepreneurs don't read many books, and they are afraid of not reading in society.
There are no secrets in the current shopping malls, and secrets are not your core competitiveness.
027 further reading: ma yun talks about entrepreneurship
The reason why many people fail is not too little money, but too much money.
The concept of 038 is no longer marketable in this era.
04 1 It is not enough for entrepreneurs to have passion and innovation, but to have a good system, system, team and profit model.
Your project feels like an enterprise, not a unique enterprise.
The more patterns you make money, the less patterns you have.
The best model is often the simplest thing.
When setting up a company, you should consider selling it for value. If you want to sell it at first, you may go astray.
058 people should focus on it. People will face more challenges if they go on all their lives. If you change it every day, I will be afraid of you.
When looking for venture capital, you must take risks with venture capital, and you will get venture capital more easily.
Remember, relationships are particularly unreliable. You can't do business by relationships, and you can't do business by cleverness.
07 1 Don't be greedy, it's important to be thorough. When you meet a powerful opponent or role model, what you should do is not to challenge it, but to make up for it.
There are no excellent ideas in this world, only down-to-earth results.
Good things are often unclear, and clear things are often not good things.
If you read a lot of books, don't tell others. Tell others that they will continue to test you.
If a project or an idea is not unique enough, it is difficult to attract others.
The most taboo of 087 strategy is to cover everything, so we must remember the key breakthroughs. Only by making a breakthrough in all resources can we win.
088 further reading: ma yun talks about entrepreneurship
Small enterprises are big-minded, and big enterprises should talk about details.
All entrepreneurs should spend more time learning how others fail.
Paying attention to your opponent is an important part of your strategy, but it doesn't mean you will win.
The 099 strategy is empty talk if it fails to implement the results and goals.
100 Many things are difficult to consider, the concept is difficult to consider, but the result can be considered.
102 Most entrepreneurs push from micro to macro. By discovering the needs of some people, push them to a group of people.
104 people in the 1980s should not compete with people in the 1970s and 1960s, but with people in the 1990s, so that you can win.
105 business plan is definitely not a sales plan, which contains countless details and countless talents.
Mengniu 108 was not planned, but made by down-to-earth products, services and systems.
The policy of 1 10 is not equal to the result. After the strategy is formulated, it is still far from the result and there is still a long way to go.
The strategy of 1 12 has many meanings. The strategy of small companies is simpler, that is, living is the most important thing.
Further reading: Ma Yun talks about entrepreneurship.
1 18 We must first understand the needs of the market and customers, and then find relevant technical solutions, so that the possibility of success will be greater.
The core issue of 120 is to make your products according to the market, and the key is to listen to the voice of customers.
Directory (2)
123 Free is the most expensive thing in the world. So try not to drift. Wait until you have money to consider free.
125 "marketing" emphasizes both the pursuit of results and the pursuit of process, emphasizing both "selling" and "marketing".
126 It is necessary to open fewer stores and open more stores. There are not many shops, but they are good.
128 men's hearts are full of grievances. More grievances and less temper will make you happier.
130 has values, and there is no business called white rabbit. After a company has more rabbits, it is a disaster.
132 Integrity is definitely not a kind of sales, let alone a profound and empty concept. It is a real and meticulous detail.
134 further reading: ma yun talks about entrepreneurship.
138 it is difficult to change culture, but it is not impossible.
14 1 First-class creativity and third-rate execution. I'd rather have a first-class execution and third-rate creativity.
143 I think we should pay for the result and applaud the process.
146 In fact, many people's questions are because their answers are correct.
149 quality is not only a team, but also a culture, a system and a whole set of things.
150 public relations is a by-product, because it will gradually spread after you solve it. This is the best public relations.
15 1 The implementation of culture is the most critical.
155 fearless, afraid that CFO will be CEO.
158 short-lived passion is worthless, only lasting passion can make money.
160 intelligence is the natural enemy of the wise, fools speak with their mouths, wise men speak with their brains, and wise men speak with their hearts.
165 Being an enterprise is not being a knight.
166 always think highly of your opponent, even if he is weak, you should think highly of him.
168 charity must be carried out in the form of business plan, so that charity can go on for a long time.
170 further reading: ma yun talks about entrepreneurship.
174 I don't want to hire someone who often jumps between competitors.
177 Spend more time with other employees.
179 what is a team? A team does not let another person fail, nor does it let anyone in the team fail.
18 1 treat your wife as a partner, not as a wife.
/kloc-after 0/84, you can think big and do things little by little, including you hired an MBA and invited many people to help you. Now you are doing it alone. As CEO, use me as little as possible. It might be better to have us.
186 Sometimes a high degree of education may not make you settle down and do things.
189 don't look for a star team during the start-up period, and don't look for people who have already succeeded. Start a business by looking for the most suitable person, not the best person.
194 the biggest challenge and breakthrough lies in employing people, and the biggest breakthrough in employing people lies in trusting people.
197 find someone who can surpass himself in the company. That's how you found talent.
You can't do everything by yourself in this world.
Always believe that the person next to you is smarter than you.
Now you need people who work with you on a down-to-earth basis.
2 10 further reading: ma yun talks about entrepreneurship.
2 14 Every enterprise must make money. Free is not a good strategy, and it will cost a lot.
2 15 leadership in prosperity, everyone can come out, only in adversity is real leadership.
2 17 When you encounter a disaster, your customers are the first thing you think of, followed by your employees, and then your competitors.
2 19 sometimes there is always a chance to go on.
Always remember that every success may lead to your failure. If you learn from your failure, you may succeed.
To some extent, bad temper is because of insecurity or because there is no open mind.
It's not that others are too cunning, but that they are too greedy because they will be fooled.
Maybe one person says you are not convinced, and two people say you are not convinced. When many people are talking, you should reflect. There must be something wrong with you.
230 further reading: Ma Yun talks about entrepreneurship.
A successful entrepreneur has three factors: vision, mind and strength.
Directory (3)
Others can copy my model, not my suffering, not my passion for continuous progress.
24 1 people in the 1980 s still have to be beaten, and no matter what they do, they should check their subjective reasons.
If 244 is small, it must be unique.
If you don't think clearly, it will become a burden. You must take time to think.
25 1 People should never forget their dreams on the first day. Your dream is the greatest thing in the world, and that is to help others succeed.
Some of the entrepreneurs' passions are on the surface, and some are in their hearts.
26 1 No matter how many resources you have, always think more of your opponent.
A result is not necessarily a success, but no result must be a failure.
Without a good process, any success can't be copied.
Always keep others' criticisms of you in mind and forget others' compliments.
In everything, there must be a breakthrough. If there is no breakthrough, it is meaningless.
There are no losers in China, only the lucky ones.
Authority means that only when you give power to others can you have real rights. When you know how to listen, respect and take responsibility, others will listen to you and you will have authority.