Since July, many new dramas such as Splendid Southern Song Dynasty and River God 2 have been put on the line. However, after observation, there are not many works that inspire the spirit of the drama-chasing party. It also includes the costume drama "Dancing in the Sky" starring Soso.
At present, the overall quality of the series and the personal performance of Soso are not satisfactory.
They just correspond to the three tangled psychology of chasing drama, and it can also be seen that Soso has left an impression on the audience, which is valuable and can play a blessing role in the works, and this impression is changing.
In retrospect, Xu Kai's first large-scale circle was The Story of Yan Xi Palace, which was 20 18, and became popular with the role of Fu Cha Fu Heng. After the short dividend period, it will enter a stage of ups and downs. On the one hand, the controversy caused by domestic violence has had a certain impact on passers-by; On the other hand, there is no greater breakthrough in the subsequent works, and there is more and more obvious convergence.
So, does he have a chance to save the audience's filter in this repetition? What is the possibility of helping him achieve a breakthrough?
0 1
Tian Wuqi and Soso, no one can touch each other.
It stands to reason that "Dancing in the Sky" is a drama that Soso can't save, not because the audience is harsh from the perspective of fans, but because "you only have a face".
This drama is adapted from the online novel of the same name, which laid a time-space framework for the coexistence of human beings and demon families in the prosperous Tang Dynasty. It was not until the birth of Li Xuan, the actor played by Soso, that the balance of the world was broken. However, this setting is more like a decoration, in order to change the love between the hero and heroine from telling the judge to the mode of abusing the heart and body, and the "small fight" of a group of students in Moyun College to which they belong.
Therefore, it is positioned as a campus youth drama in costume, and the overall painting style of the work tends to be light sand sculpture. However, judging from the feedback from the audience, not only the plot is a cliche, but also the details such as filters, costumes and special effects are not small.
As for Li Xuan, the bully of Qingtiancheng, people don't like it. Despite the blood feud, daily life is full of all kinds of confusing behaviors, which are somewhat naive to illogical plots: disguised as men, playing tricks on the hostess, fighting against the host ... such roles leave little room for actors to play.
On the other hand, Yan value has always been the advantage of Soso, and his clothes are particularly attractive to fans. However, due to its poor modeling, the play has not been well utilized.
This quality is reflected in popularity and reputation. According to Gu Duo's data, in the nine days of "Dancing in the Sky" broadcast, the first three days were only ranked in the top5 of the online drama list, and then it showed an obvious downward trend. Although Douban has not been scored, it can be seen from the scores of popular short comments that the situation is not optimistic.
The gap before and after is related to search. As the comment said, "I'm here for Soso", I don't rule out the situation that I expected but was quickly persuaded to leave.
Observing his own data, you can also see the echo of the fever. According to Gu Duo's data, at the beginning of the publication of Tian Wu Ji, his ranking on the list rose rapidly. On the second day of the broadcast, it entered the online drama starring list top5, but it only lasted for 3 days.
Compared with "Once upon a time there was a mountain with a sword" at the end of last year, it is also a youth drama in ancient costume, and the level of Douban 7. 1 is not among the masterpieces. According to Gu Duo's data, from the second day of the show's broadcast, 13 days in a row occupied the first place in the online drama list, surpassing the "Come to Hua Ting with a better reputation" which was broadcast in the same period, and it was not replaced until "The Joy of Life" was launched, but it was occasionally overtaken.
And Soso's own data performance is almost in sync with the work. In the ranking of artists in Gu Duo, the drama ranked first in the leading star list of online dramas 13 days before the broadcast period, and remained stable within top3 all the time.
02
How did the audience's Fu Heng filter fail?
Obviously, today's soso is going downhill.
Re-examine my professional experience since my debut on 20 16, and take 20 18 as the node, showing a trend of rising in the first half of the year and declining in the second half. It is his works and roles over the past four years that have led to this change.
The rise in the first half of the year was almost only brought by an explosion drama "The Story of Yan Xi Palace". Fu Cha Fu Heng, played by Soso, is affectionate, gentle and handsome, becoming a classic screen role, which also gives Soso a clearer positioning for the actor.
With the help of people, this young student shines brilliantly and is labeled as a beautiful man in ancient costume. But unfortunately, he continued to deviate in the same direction in his next works.
20 19 brought two works in succession. One is the passionate youth inspirational drama "Fire Military Academy", which plays a dissolute rich son Gu; The other is a costume youth drama "Once upon a time there was a mountain with a sword", in which he played Lu Wang, a gifted and peerless genius.
Coupled with the recent Dance of Heaven, it is not difficult to see the similarities between these works and the characters.
Although there are differences between ancient costume and chronological drama, the elements of the drama all contain elements of youth, inspiration and blood. It is in the grand background that people gather in a space similar to a school and collide with each other, and the painting style is always inseparable from the attribute of sand sculpture. They are all cynical and unconventional types.
In other words, Soso repeats himself three times in a row, which easily consumes his popularity.
Combined with the data, we can also draw corresponding conclusions. After The Story of Yan Xi Palace, his online works include the TV series Swing, the movie Life and Death in Blue, the online drama Fire Academy, and Once upon a time there was a mountain with a sword.
According to the Baidu index, every time a work is broadcast, its data will rise. But observing every rise and peak, we can clearly see the trend of getting lower and lower. The peak of the search index during The Story of Yan Xi Palace is almost twice as high as the next peak.
However, it is unreasonable to blame this phenomenon entirely on the role of sand sculpture. The audience does not blindly reject this kind of artificial design that echoes the attributes of the search platform.
Comparing the audience feedback of The Story of Yan Xi Palace and Once upon a time, there was a mountain with a sword, there was not much difference in the praise of Fu Heng and Lu Wang. Fu Heng received 23.2% positive evaluation, 63.6% neutral evaluation and 13. 1% negative evaluation. Lu Wang received a positive evaluation of 18.0%, a neutral evaluation of 64.8% and a negative evaluation of 17.2%.
On the contrary, Soso himself always gets higher praise than the role, and the gap between the two roles is relatively more obvious. From the two dimensions of acting and face value, Fu Cha Fu Heng can be regarded as the highlight of Soso.
Therefore, the audience has always had a filter for him until a series of poor responses, and the repeated works of the role performance made this filter almost ineffective.
03
Is it time to have a sense of crisis in the search of the left face?
It can be said that when an actor makes the audience feel that he has "only face", he must have reached a sense of crisis.
Aside from the uncontrollable career planning and personal dedication, it is difficult to create the next bright moment in a short time by simply analyzing the possibility of him being an actor.
On the one hand, his follow-up works are somewhat weak.
One of the two plays to be broadcast is "You Smile Beautiful" by Cheng Xiao and Zhai Xiaowen, because the controversy of the original novel itself has unstable factors.
In recent years, many young actors, such as Yi Bo, Li Xian, Yang Yang, Lu Han and Leo, have tried e-sports works, such as Accompany You to the Top of the World, Full-time Master, Dear, Dear, and Crossing the Line of Fire. However, judging from the effect of the drama that has been broadcast, only a few people can circle or give some blessings to the actors when the quality is not much different.
The other is whitehairpin's "Children's Travel in Datang", which is positioned as a light comedy of love in ancient costume. Judging from the plot description and profile, Cheng Chumo played by Soso will start the hilarious wife-chasing mode. As far as the work is concerned, it belongs to the type worth looking forward to, but for Xu Kai, it is almost foreseeable that everyone repeats themselves in the general direction.
In addition, it is the masterpiece of the costume romance Xianxia that was recently launched. It is revealed that he will stage a love story with the heroine played by Zhou Dongyu. After many disasters, they are still affectionate. What makes people suspicious is that affectionate people have more tests on acting settings, and sadomasochism dramas have higher requirements for CP sense.
Therefore, although these works have not been broadcast or even filmed, it can be judged that at least there is no "good cake" for him to achieve transformation or breakthrough.
As mentioned above, among the image labels of Soso, the most prominent one is the beautiful man in ancient costume.
Observing his works after The Story of Yan Xi Palace, we can see the tendency of intentionally strengthening labels, which is a feasible way for young actors. But the problem is that this is beyond the scope of consolidation for him. While lingering in the costume drama, I tried harder to enlarge the handsome characteristics of sunshine, and even went astray to sand sculpture, but lost the most crucial word "beauty" in the label.
In fact, Soso is not the kind of person who needs to rely on ancient costumes.
Compared with Leo or Allen dressed in the same costume, he is younger and has a feeling of youth and freedom, giving people a more sunny and refreshing feeling. His modern modeling is also very eye-catching, and combined with his own temperament, the audience can brainstorm all kinds of controllable role images.
Since their debut, most of them have disappeared in the online drama market, which is a relatively rich soil for themes and people. Therefore, on the basis of no merit in acting, Soso's play should be broader than it is now.
Now, in the search, it is urgent for the audience to see a role with contrast, breakthrough or even direct subversion. It may be a bit risky, but it won't be worse than repeating it over and over again and losing the audience. At the same time, he can also take the opportunity to open his audience. Otherwise, he will lose what he has and can't win more.
Judging from the data of Baidu and Weibo, his audience characteristics are relatively consistent, with only about 20% male audience and 80% female audience, mainly women under the age of 24. This coincides with almost 100% of the audience of his works.
Soso should have a sense of crisis, because the niche market changes rapidly. Just after the first half of 2020, speculation began almost every month. For example, Allen, Song, Zhang Xincheng and Ding Yuxi, among them, some people have experienced the explosion of red, some people have been dormant for a long time, and they have good luck to get off to a good start.
In contrast, it is more and more obvious that Soso is in the stage of internal troubles and foreign invasion. Unfortunately, judging from his subsequent works, it will take some time to get rid of the current situation.