I spent a day reading teacher Zhicheng's "Enlarge, Enlarge Your Personal Talent".
The author is the founder of Giant Earth Culture. He used to be a contracted lecturer at Socket College, and had done internal training for many Fortune 500 companies. He has a central account in Tik Tok and Xiaohongshu.
I have seen the promotion introduction of teacher Chi before. I mentioned this book in a colleague's article this week, so I bought it to have a look.
The title of this book "Magnification" actually means communication. No matter how good the content is, it is worthless without dissemination. Not making it public means nothing happened.
Our abilities can not only be presented on a resume, but also enlarged on the platform, so that others can quickly discover your talents and let the platform account endorse your abilities.
Nowadays, in the Internet age, many ordinary people have changed their fate through an article and a video.
If you don't make a sound, it will be a blockbuster. The input-output ratio of this matter is dozens to hundreds of times that of more than ten years ago. In the past, your "blockbuster" may be equal to half a month's efforts, but now a "blockbuster" is likely to save yourself 10 years, 8 years.
The internet magnifies the tiny talents and abilities of individuals infinitely, thus generating great commercial value, which is called the trajectory of changing fate. "Enlarging" means improving the efficiency of life.
Amateur authors need not worry about their lack of professional knowledge. In fact, everyone has his own talent. Some people are good at naming people, knowing Zhouyi, and some know psychology, beauty, sharing movies, sharing funny jokes and so on. These are all personal gifts.
We share these little talents on the network platform. Now many platforms have hundreds of millions of users, so when we share, others will pay attention and break the circle, then we will earn social money.
The author said that even punching in for a cup of popular milk tea at the online red dot is a kind of "magnifying" skill, which can not only win more than 80% of your friends in the circle of friends, but also make you experience a kind of "crowd-pressing" superficial happiness and get a lot of social money.
The equivalent content of this social currency is: show yourself+have talk capital+get interaction = sense of social belonging+sense of connection with others.
Teacher Chi used her own case. He went to a hotel and stayed for 5800 a night. If you don't know how to think from the media, people will feel bad and spend so much money in one night. ...
Teacher Chi wrote an article entitled "A hotel in Shanghai, why are you so expensive", which gained 1.6 million people on the official account of WeChat and brought 60,000 yuan in business cooperation. At the same time, his wife posted a copy on the little red book, gained 6000 fans and received an advertisement to discuss cooperation. Is it a loss to invest 5800?
It can be seen from this case that different people's thinking patterns will produce different results. The internet has magnified one thing and gained rich returns. If you can write, you must understand the rules of the platform, and you must understand the operation skills.
All beautiful things are more worthy of amplification, a sweet smile, a touching story, a funny plot, a nice song, a useful knowledge, a beautiful dance and a powerful skill. These contents have the opportunity to achieve exponential amplification.
2065438+September 2007, the official account of Visual Sense WeChat wrote an article "Thank you for loving me", which achieved 70 million readings, and the official account of WeChat earned 650,000 yuan.
Wechat official account, 202 1 appears as a phenomenal city, which will not be compared with Bibi Publishing House. In response to several hot events in March of that year, Bibi wrote three explosive articles in succession, with a total reading of 20 million and a new attention of 500,000.
The price of the first advertisement they received was 654.38+ten thousand yuan. After the peak period, "Bibi" can still create many small explosions, with the number of fans increasing to 6.5438+0 million and the advertising quotation reaching 30. 1 0 million.
An article with communication power has the following attributes:
1. Increase brand exposure. 2. Reduce the conversion cost. 3. Get extra knowledge.
The logic of the explosion of new media is the certainty of content demand and the stability of value. The content is required to be exclusive, valuable and certain.
It is important to find a platform that suits you. Match the corresponding platform according to your own small talent. For example, Feng Shui, the naming of Zhouyi is hard to be popular on WeChat official account, but it can easily reach millions of fans by sharing it on Tik Tok or Xiaohongshu.
The following is a common sharing from the media platform:
"WeChat WeChat official account platform is a platform that can realize an article to change fate.
Today's headline platform, the threshold of content realization is relatively low, and the mode of realization is also relatively rich.
Xiaohongshu, mainly female users, is more suitable for life and consumption content.
Zhihu, an ideal starting platform for online texts, can be used to drain official WeChat accounts.
Weibo is suitable to cooperate with other mainstream media platforms to create personal IP!
Douban film reviews and book reviews can be matched with WeChat official account, today's headlines, and the distribution center of literary youth!
Knowledge planet, connecting die-hard fans to pay for content and knowledge.
Baidu Post Bar, connect accurate fans and drain other accounts!
Interesting title, low writing threshold, relatively suitable for beginners!
Baidu's creator platform Baijiahao matches Baidu's content ecology.
Tencent's author platform Penguin matches Tencent's content ecology.
Big Fish, Alibaba's creator platform, matches Alibaba's content ecology.
Sohu, the creator platform of Sohu, matches the content ecology of Sohu. A little information, a little information creator platform, and multiple interest incentives.
Netease, the creator platform of Netease, matches the content ecology of web pages.
, a creator platform with low content publishing threshold, and the community is suitable for daily production. "
In the official WeChat account operation, Weibo can make a profit through some activities, some investment for promotion, and also offline activities to give gifts.
The most powerful activity is adding powder, and users must be added, retained and recognized at the same time. This is the most advanced way.
A self-media author is actually an entrepreneur.
Investors, product distributors and distributors. For Xue Zhaofeng, Liu Run, Liang Ning, Xiangyang and other big coffees who have top-notch thinking in different fields and accumulate content output power through contacts, their most efficient way of realizing cash is to directly cooperate with traffic holders to meet users' needs in the market and achieve a win-win situation.
Their funder gets the APP, and the indirect funder is the user. From the perspective of taking APP, they have their own traffic and clear investors, but they lack good products that can be realized. The corresponding cooperation mode has achieved a win-win situation.
Combine the market demand that you are good at and love, lock your own business model, solve macro problems, and then find a platform that matches this business model, plan the content, and solve the operation and user operation.
The best commercial realization is to solve the macro problem first, then the meso problem and finally the micro problem.
Newcomers should learn to wear several hats and have foresight. There is a saying that most people can't make money, really not because they are incompetent, but because they don't know "so this is ok."
We registered and experienced the mainstream content platforms such as Tik Tok, Aauto Quicker, Xiaohongshu, WeChat official account, Zhihu, Bi Li Bi Li, Betta Fish, Huya, etc. in different identities, studied the head players of the platforms, analyzed the business model behind them, and found a relatively perfect combination of trial and error combined with our own willingness to be good at it, and continued to iterate.
Self-media video platform:
The dividend period from the media is far from over. Because this is the dividend of the times. In this era, as long as you have some talent, talent, desire to express, or some special stories, you just want a bonus more than in the era when there was no internet and media decades ago.
What are your strengths after reading this article? Do you choose to enlarge text or video?
Life is not too late to start, and there is always a chance.