1. government agency construction
Connecting with government investment projects such as affordable housing and municipal public service facilities, Greentown Construction undertakes the task of project construction management to improve the quality of life of urban residents.
Greentown has participated in the renovation of "villages in cities" and the construction of resettlement houses in Jianggan District of Hangzhou for the first time since June 5438+ 10, 2005, and has undertaken more than 100 government construction projects, with a total construction area of nearly190,000 square meters. Among them, there are nearly 90 affordable housing projects with a total construction area of nearly180,000 square meters and a completed/delivered area of over 2 million square meters.
For example, Greentown signed a strategic cooperation agreement with Yiwu Municipal Government of Zhejiang Province on 20 13 to be responsible for the construction of high-rise resettlement projects for the demolition of old villages in Yiwu. At present, Greentown is close to the 16 project in Yiwu, with a total construction area of nearly 6 million cubic meters. Such a huge amount of projects are unmatched by ordinary real estate development. As for the agency contract, it is roughly charged at 3/ 1000 of the civil engineering cost, and roughly calculated as 90 yuan/square. Profits are incomparable to real estate development, but there is no land input cost, which is a stable income.
2. Commercial agency construction
Docking with the real estate project with confirmed land, the entrusting party will provide land for development and undertake all or major development investment. Greentown will export brands to the project according to the needs of the entrusting party, and send professional development teams to undertake development tasks to enhance the market value of products. In addition, it also provides professional financing services for some eligible projects.
Since the establishment of 20 10 in September, in more than three years, the business model of greentown construction has been greatly recognized by the industry, and its business has shown a high-speed growth trend: as of June 20 13, 12, 3/kloc-0, Greentown has signed nearly 80 commercial construction projects with a total area of about.
Typical case: Greentown? Shanghai Orchid Garden and Greentown? Emerald bay and Greentown? Fuyang Fuchun Rose Garden and Greentown? Jiaxing yuezhuang
Simply put, this kind of project is to provide the whole process service of real estate development and management for small-scale unknown real estate developers, export brands and enhance the market value of products. The charging mode of this agent construction model is unknown for the time being.
3. Construction of capital agency
Connecting with all kinds of financial institutions with real estate investment ability, Greentown looks for real estate investment projects for them, and provides full-course real estate development management services for their projects, realizing a win-win model of "capital+agent construction".
For example, Greentown and China Ping An recently set up a platform company and are looking for investment projects. As a financial institution, China Ping 'an has never had any experience in real estate development, but if you want to share this big cake of real estate, it is more appropriate to find Greentown for cooperation. In this construction mode, Greentown generally has a certain proportion of shares according to the actual situation and actually participates in profit sharing.
To sum up, the agent construction of Greentown is a real estate model operating in light asset mode. Its advantages are less capital investment and less risk. Its disadvantage is that this kind of agent construction project is more restricted by investors (no money and no right), and its pursuit of the most famous real estate quality in Greentown will also be restricted.
Development prospect: With the shrinking of the real estate industry in recent years, the era of high-profit real estate development relying on land appreciation will soon pass. How to transform? The agent construction model has to be said to be a good way.