First, when choosing a suitable store, we should comprehensively consider three aspects: regional development potential, people flow and surrounding environment. The flow of people is very important to determine whether a jade shop is prosperous or not, so we should judge the value of the shop after examining the flow of people in the shop, rather than subjectively looking at the rent of the shop. Some places look like prime locations, but the rent is extremely low. In this place, we should pay more attention to the flow of people and the purpose of customers. In addition, jade belongs to high-end consumer goods, so the surrounding environment of the store is also an important factor in the operation of the store.
Second, the choice of goods In order to promote store sales, the product structure of Royal Yipin Jade Store is generally:
1 It won't be sold for several years. These include high-end ornaments, the best jade accessories, handles, and things belonging to the town. This kind of goods can hardly contribute much actual profit, but they are the "soul" of jade shops. If one day a discerning customer suddenly asks her to leave, the shopkeeper will definitely miss her like a lovelorn person (although she has made a lot of money by selling it).
2. Sell occasionally. This kind of jade belongs to middle and high-grade jade, which is generally something that players pay attention to, or used as a gift. This kind of goods, during the festival, compare the quantity.
3, often sell. Throughout the country, such commodities include jade Guanyin, jade Buddha, jade zodiac, brave and brave, Ping An buckle, Passepartout and other pendants. This part is the main profit source of jade business.
4. Shops that are open every day. Jade ornaments, including ropes, jade beads, etc. The cost is low, but because of the service charges (weaving, wearing, binding, etc. ), the income of this piece can not be ignored after one year. In the small-scale stage of the initial stage of entrepreneurship, as long as it is done well, this part of the profit can not be underestimated.
Third, after-sales service intention For jade, it is not equal to once and for all after selling. The jadeite rope should be changed at least once a year, and the jadeite needs cleaning. Pass this information on to your customers, do it well with a sincere and caring attitude, and make your customers become your repeat customers or even free promoters. The sales of two seemingly similar stores are quite different, and the key lies in these small details.
Fourth, timely replenishment and update. The essence of out-of-stock is to give customers a hint that they want to buy in another house. Therefore, we should always keep enough goods, beautify the display of goods regularly, and especially make full use of large windows to attract the attention of people coming and going. In addition, you can also put some posters about jade knowledge in the store for publicity, add atmosphere to the store, and hold some activities regularly to promote in-store sales. Therefore, there are tricks and methods to open a store and do business, but you will find it difficult unconsciously, and it is not difficult to do it accurately after you know it. Jade shop is a typical example.