Poly sold 780 sets and more than 4,000 sets in eight days at sea.
On June 6th, 10, Poly created 600 offline customer tours and more than 160 customer subscriptions at Shell National New House Festival. During the eight days of the National Day, it accumulated over 4,000 tours and subscribed for 780 sets.
Feng Jianfen, the store owner who tracks the Poly Free Sea project, said that since the beginning of the New House Festival, customers' attention to new houses has increased a lot. "We will look at it according to customer needs. If it matches, we will recommend this property. There are still many customers who have consulted us after seeing the real estate on the shell, and we will also give professional advice. In general, Poly, a big-name and cost-effective property, is more popular with customers. "
During the whole eleventh period, her store brought more than 30 groups of customers to the case to see the house within 8 days, and 7 groups have already made deals from her store.
In order to help buyers choose their favorite properties, Shell National New House Festival also has a professional live broadcast of properties. Real estate consultants, senior brokers and other professionals can broadcast the real estate live and provide professional purchase guides. Customers can also participate in the lottery of 30,000 yuan subsidy coupons and get special discounts on extra room rates. With various measures, Poly has attracted more and more buyers' attention.
This National Day Golden Week, not only Poly is comfortable at sea, but also many projects such as Xiangyuan Mancheng and Midea Yinghai Tide have achieved good sales results. From the launch of the National New House Festival on September 25th to June 8th 10, more than 1400 new houses have been subscribed through shells. At present, the subscription of new houses is still growing.
Online and offline, the new marketing of shell helps housing enterprises to break the game.
In addition to online attention, brokers are also experts in real estate promotion. "On the one hand, Shell has connected nearly 900 stores and more than 8,000 brokers in Ningbo. These brokers have frequent contact with buyers every day and are more familiar with their needs. The broker will recommend both second-hand houses and new houses. " Luo, general manager of Shell South Zhejiang, said that this can make all properties get the most effective exposure in a short time.
On the other hand, the real estate transaction has the characteristics of low frequency, high price, long cycle and complicated decision-making, so it is difficult for the whole real estate purchase behavior to be completely online, and customers need offline to complete the transaction. From house purchase consultation, housing comparison, to car transfer to other places to explain and subscribe for transactions. "Shell Brokerage Company can provide professional and high-quality services throughout the process."
In the new market environment, Shell is driven by data, and through online and offline second-hand linkage, it creates a full-link new house marketing solution with new agents, new product promotion and new channels. Luo, general manager of Shell Zhejiang South, said that in addition to the 100 million yuan real estate subsidy activities for the National New House Festival, Shell will continue to explore more online and offline integrated marketing methods with developers' partners to help developers' partners recommend more quality housing to the most suitable customers, so as to provide consumers with a quality home purchase experience.
Qiu Hong, general manager of marketing of Poly Zihaihai Project, said that Shell Platform has strong online and offline connection and service capabilities, and it is an important partner of Poly in Ningbo. "The popularity of the opening of the National New House Festival has made us see the power of the online and offline integrated marketing service system of shells. The cooperation with shells has made Poly a hot spot in the Yangtze River Delta. We hope that together with shells, we will continue to provide better real estate and better services for the majority of buyers. "
At present, Ningbo Station of Shell National New House Festival is in full swing, and the whole activity will last until 65438+1October 30th. Among them, the lucky users of Ningbo 66% discount special room will be born on June 10+05.