If you want to open your own clothing store, the location of the store is the magic weapon to win. After this is solved, the profit of the store will be above 70%.
Nowadays, it has become a craze for young people to start their own businesses as bosses. Whether it is a small online shop or a live ammunition shop, clothing management seems to be their first choice. In the face of inflammatory reports and overwhelming brand clothing advertisements in newspapers, young entrepreneurs will unconsciously feel good about themselves. I think if others can make money, I will definitely make money. There are not a few people who blindly follow their feelings, and then they will start to brew a clothing store location.
Generally speaking,
The sales scope of clothing stores usually has certain geographical boundaries, and it is a relatively stable business circle. When determining the location of the store, according to the positioning of the clothing store, choose the business circle with dense crowds and frequent commercial activities to avoid the remote environment. The business circle is a circular consumption circle centered on the clothing store and extending outward for a certain distance, with this distance as the radius. Traffic conditions, topography and regional scenery, the characteristics of customers' activities at all levels and customers' income are all factors that determine the quality of a business circle.
Business circles are generally divided into three categories: mature central business circle, shaped business circle and community business circle. The first category is the core business district of the city, where both locals and outsiders will go; The formed business circle is generally a regional business office building or development zone, and the people who come to shop are generally young people who have a fast pace of life and chase fashion trends; The main consumers in the community-based business circle are those living around the community.
Different clothing stores, due to different commodities, traffic factors, geographical location and business scale, have great differences in business circle size and business circle shape. Choosing a good business circle is the basis for the reasonable location of newly established stores, which is not only helpful to formulate business strategies, but also helpful to formulate market development strategies. The successful application of business circle strategy can lay a solid foundation for clothing stores, enhance their image, create and promote customers' specific needs and establish a relationship of mutual trust with customers. Of course, making use of business circle resources to make customers feel comfortable and willing to become repeat customers is also one of the basic skills of clothing store business circle strategy.
When analyzing the business circle and investigating the competing stores, the investors in clothing stores should thoroughly analyze whether their stores have the same function as the nearby stores, whether they are too close to each other and have a negative impact, and whether they can increase the attraction of this area through mutual cooperation. For example, if there are many casual clothing stores around, the competition at the casual clothing level will naturally be more intense, then you can operate in the wrong place at this time, and the effect may be better for women's wear or professional wear; For another example, if the survey shows that consumers here prefer Shanghai brands to Wenzhou brands, then they can give priority to joining Shanghai brands. Only when these problems are clarified can we find the source of goods in a targeted way. Investors should also observe other commodities around them and explore the competition. It is best to thoroughly investigate the basic factors such as its business area, commodity types, number of employees and hospitality skills, and then find out its advantages and disadvantages through comparison. If you can't find a suitable storefront in your favorite busy area, you can also try to share a storefront with others. This can not only save rent, but also realize complementary advantages if the two industries under the same roof have similar customer attributes and complementary products. For example, jewelry clothing stores, luggage clothing stores or underwear clothing stores are all suitable for supporting business projects.
The crowd is Qian Chao, and people who open stores pay special attention to popularity. People can't do business until they are red. If the clothing store is selected near the station, the night market with lights, entertainment places, large shopping malls or shopping pedestrian streets, it should occupy at least seven points. Because the endless stream of people is a minority and there are so many potential customers, as long as the goods sold or services provided can meet the needs of consumers, there is no fear of no good performance. However, when choosing the location of the store, is it good to find more people? Not exactly. Many people have a misunderstanding, that is, the flow of people as a lot of good or bad standards. It is true that the flow of people is an important factor to determine the success or failure of business, but it is more important to understand the consumer of the flow of people. Before opening a store, we should study not how many people flow every day, but how many potential customers or effective passengers there are among these people.