A crowded place is a bustling area. According to Feng Shui, some people are angry, and the more angry they are, the more prosperous they are. Taking advantage of anger can bring prosperity to business. From an economic point of view, the bustling area in a town is the most active and frequent place for commodity trading, and people gather to buy commodities to a great extent.
Second, watch the door
At present, in the process of selecting large-scale pavement facing the street, some problems in front of the door are ignored, such as whether there is a tree facing the shop door, whether there is a fence between the door and the sidewalk, whether there is a manhole cover in front of the door, or whether the door faces the overpass in front. Generally speaking, clothing stores are afraid of several aspects:
Avoid steps: more than three steps will prevent 40% consumers from entering, and more than six steps will prevent 70% consumers from entering.
Avoidance of evil spirits: The unlucky buildings mentioned in Feng Shui mainly refer to some buildings that are easy to make people feel uncomfortable, such as chimneys, toilets, cowsheds, stables, funeral homes, hospitals and so on.
Avoid trees or telephone poles facing each other: when choosing a residential site, Feng Shui emphasizes that the front of the house is open and accepts vitality from all directions, which is consistent with the emphasis on accepting visitors from all directions in business. According to this principle, when choosing a store site, we should also consider the openness in front of the store, and there should be no obstructions, such as fences, telephone poles, billboards, trees that are too big to cover our eyes, etc.
Third, look at the direction.
If the store chooses to face south, that is, face south, it can avoid all the seasonal troubles and disadvantages brought by east-west and north, and business may be better than east-west. As a business shop, you need to open all the doors when doing business activities. If the store door is open from east to west, it will be cold in summer and cold in winter, and the mood of the clerk will be affected; Commodities are also easily exposed to the scorching sun; Customers also lost their enthusiasm for shopping because of the extreme heat and cold.
Fourth, look at the appearance.
Good architectural modeling lies in excavating people's aesthetic consciousness of modeling structure. This kind of aesthetic consciousness, for China people, is to pay attention to the left-right symmetry of the structure, the front-back contour, the smooth arc, the square circle and so on. Therefore, when designing the unique modeling of storefront appearance, we should pay attention to the tonality of modeling structure. In other words, it is necessary to consider whether the unique shape of the storefront appearance conforms to people's aesthetic concept of architectural structure. Specifically, it depends on whether the left and right parts are symmetrical, whether the height before and after is appropriate, whether the space left around the building is equal, round, square, angular and so on. The general principle is to make people feel comfortable and pleasing to the eye when watching the appearance of the store and achieve good visual effects, that is, to gain people's recognition of the unique appearance of the store. Generally speaking, high bunk on both sides and low bunk in the middle are taboo.
Fifth, look at the flow of people.
The flow of people determines the direction in which your store door opens. If the flow of people is from east to west, then correspondingly, the window should be in the east and the storefront in the west. If the flow of people is from south to north, then the door of the shop should be north and the window should be south. In this way, when people pass by, they first see the busy window or the goods in the store, and then they will naturally enter the door; If the other way around, see the door first, then the window. At this time, the good goods in the store will appear in front of you, and human inertia will not let her look back at the goods inside.
Sixth, look at the neighbors
Neighbors are very important when choosing the address of a clothing store. If the neighbor sells women's shoes, women's clothes or hairdressing, he will take care of some popularity accordingly. If the neighbor is a food stall selling fruit and non-staple food, it will affect the overall image of your store and make people greatly discount.
Seven, look at peers
Before determining a clothing store, apart from the above factors, there is no important link to send your potential competitors out to observe their business situation, popularity, customer level and positioning of underwear products, so as to facilitate their differentiated decoration or differentiated selection, dislocation management or direct competition by observing their overall strength.