Li failed to invest in the Xueshan Town project.
20 1 1 Li invested and developed a tourism and holiday product in Shuhe Ancient Town, Lijiang, Yunnan, named Xueshan Town. This project with a planned investment of 5 billion yuan was a star development project in Lijiang at that time, and everyone expected this project to promote the development of Shuhe ancient town. We all know that Old Town of Lijiang is a must-see for Lijiang. The scenery and supporting facilities here are perfect, and people are very popular both during the day and at night.
However, the Snow Mountain Town invested by Li is not near Old Town of Lijiang. This town is located near Hegu Town. Shuhe Town is much less popular than Old Town of Lijiang, and its related facilities are not as good as Old Town of Lijiang's, and its fame and facilities are not as good as Old Town of Lijiang's. Besides money, it takes time to invest. According to relevant media reports, the reason why Li failed to invest in real estate was precisely because the capital chain was broken!
In addition to tourist facilities, Snow Mountain Town invested by Li also has villas. The opening price of these villas at that time was as high as 16000 yuan, which only the rich could afford! But the rich will definitely wonder if the supporting facilities of this house can help the property appreciate. According to the supporting facilities and the flow of people at that time, it is difficult to see the appreciation space.
Obviously, there is something wrong with Li's strategy.
The cities he chose are basically small tourist cities. Although the environment is good, the prospect of developing into commercial real estate is not very optimistic. Li's buildings are basically luxury villas, and the property and environment are also first-class. This kind of house is not practical, but how many people really spend millions on buying a house for a holiday?
This time, Li's paradise camp is open again, which is a new punching point for online celebrities. This online celebrity tourist resort does not need tickets, which is also Li's latest business philosophy. He said that his purpose was not to make money, but to fulfill a dream. So many real estate projects are designed to cater to one of Li's dreams. Such businessmen are few and far between, and there is no logic at all.
Why hasn't he come to his senses?
Li/KLOC-0 started his business in 1998 and invested in real estate in 2008. For so many years, his real estate has spread all over dozens of cities around the world, and the overall situation is not optimistic. The main real estate positioning is not clear, and it is always too fancy. Many properties in Yunnan are bought by friends in the circle, but this kind of help is also a drop in the bucket and can't solve his fundamental problem. But what people don't understand is that Li's business has been sluggish for so many years, why not let go?
At present, Li is at the end of his tether. He still sticks to his own path and never wants to give up his dream. He always thinks he has connections and money. Success is easy, but it is not. The stars in the entertainment circle have invested in many industries, but few have unique vision, and most of the investment results are not ideal.