The birthplace of Haidilao is Sichuan, and Chongqing, which is famous for its hot pot, why is there no Haidilao?

Haidilao hot pot, a name that makes many diners fall in love. Although the price of Haidilao is not cheap, the service project is undoubtedly a good hotel worth exploring in terms of the quality of ingredients, which leads many young urban consumer groups who are not worried about money and food and clothing, and are willing to invite three or five friends to eat Jun Haidilao hot pot together, or take their parents to experience intimate service projects.

As we all know, the origin of Haidilao is Sichuan. Sichuan hot pot restaurant will definitely occupy a place in China hot pot industry, and this area in Sichuan itself is a treasure trove of geomantic omen, which has been delivering all kinds of delicious food to China. Apart from some traditional cuisines, independent innovation is a highlight of Sichuan cuisine.

But we should look to Chongqing, a city on the edge of Sichuan, to find the root of hot pot restaurants. The popularity of Chongqing hot pot restaurant is far greater than that of Sichuan, and the enthusiasm of Chongqing locals for hot pot restaurants will definitely rank first in the country. You can see a Chongqing hot pot franchise store within a few steps. What is even more puzzling is that Chongqing, which likes to eat hot pot so much, is hard to see a Haidilao hot pot.

Why do Chongqing people like hot pot so much, but they are not interested in Haidilao hot pot? Even if Chongqing friends want to eat mala Tang in other areas, they are willing to buy hot pot ingredients online to cook, but they are not willing to go to Haidilao. In fact, for picky Chongqing people, the taste of Haidilao is a bit too weak.

Although Haidilao hot pot has a variety of bottom pots, such as three delicacies, tomatoes, spicy vegetable oil, spicy yellow paste, etc., Chongqing people who like heavy hemp and extra spicy, even though Haidilao's yellow paste is very spicy, they don't enjoy it enough and have insufficient taste. The taste of Haidilao should be standardized, and spicy yellow paste is the biggest taste, but it is very balanced and suitable for most friends who can eat spicy food.

However, people in Chongqing are different. They have long been used to spicy hot pot. When they went to eat spicy hot pot with butter, the taste was not particularly full. Therefore, for friends in Chongqing, instead of inviting guests to a restaurant, it is better to buy local special hot pot ingredients and cook a hot pot at home.

One more thing, the amount of food. Haidilao has a large amount of food and the food is well refrigerated, but for friends in Chongqing, this order is expensive and rare. If you have been to Chongqing, you will find that Chongqing hot pot franchisees usually hold dishes in small cups. Small dishes are mostly pottery bowls made of pottery, which look small, but they contain a lot of dishes and are very heavy.

However, although the dishes in Haidilao are rich and colorful, they are basically cut into pieces. Cutting food into small pieces is not a good thing, it is not refreshing enough to eat. There is a kind of food that can be seen more clearly from the size, that is, beef louver. Chongqing beef omasum is fresh, and a large beef omasum is immediately put into a hot pot restaurant, while Haidilao beef omasum is processed.

The cost of food is also a problem. I don't need to say more about the price of Haidilao. Everyone knows what they have eaten, and it costs three or four hundred yuan to move. If you don't enjoy it with your friends, it may be a bit worthless for a person to eat Haidilao, and the leftovers will be consumed. If you order more, you will burn money. But in the hot pot in Chongqing, eating an old hot pot may cost more than 100 yuan. Eating alone is not painful, and eating with three or five friends is also very prosperous.

So in Chongqing, everyone has long been accustomed to the taste of Chongqing old hot pot in their lives. To eat Haidilao, it is inevitable that the taste is too light or the price is too high. So in the mountain city, you can see the old hotpot franchise stores that have been operating for more than ten years. If you try, you will definitely open the door to a new world.