Maotai Distillery is facing Sichuan, but Maotai still gives it a Sichuan look, in order to look more unified. To build a factory opposite Maotai Distillery involves the relationship between provinces. It used to be said that Gulin County in Sichuan could be divided, but Youlang Distillery and Tan Distillery in Gulin County have now built a new liquor industrial park opposite Maotai Distillery, so it is impossible.
In fact, Maotai Distillery also has a 30 1 workshop and a Xishui workshop in Maotai Town, and another 20 1 workshop (Xishui Distillery) is producing base wine, and the produced base wine is pulled back and repackaged. Most of the base wines produced by 30 1 and 20 1 are packaged in some series of wines, and some commemorative wines are of good quality.
This question asks ... Chishui River is one of the provincial boundaries between Guizhou Province and Sichuan Province, with renhuai city in Guizhou Province (managed by Zunyi City, Guizhou Province) on the east bank and Gulin County in Sichuan Province (under Luzhou City, Sichuan Province) on the west bank. In other words, although Chishui River is just a river, there are two provinces on both sides of the river! A company wants to set up a factory across provinces without re-registering a subsidiary in another province. Many administrative examination and approval procedures are quite troublesome to operate! What's more, Maotai Group is still a state-owned enterprise, but the state-owned enterprises built on the ground in Sichuan Province are under the jurisdiction of Guizhou Province. Are profits, taxes, etc. counted in Sichuan Province or Guizhou Province? This is also difficult to coordinate. Therefore, even if Maotai Group intends to build a factory on the other side, I am afraid that Sichuan Province, Luzhou City and Gulin County may not be willing to "play with them".
Even if the problems of administrative examination and approval and the ownership of profits and taxes are solved, it is still difficult for Maotai Group to set up a factory on the other side of Chishui River. Why? Because the west bank of Chishui River has long been "occupied" by other wineries. Gulinlang Liquor Factory, the second largest maotai-flavor liquor producer in China, was built in Erlangtan, Gulin County on the west bank of Chishui River!
In addition, there is a relatively large maotai-flavor liquor producer-Xiantan Distillery on the west bank of Chishui River, which mainly produces Tanjiu series maotai-flavor liquor, excluding some small-scale or small-scale wineries. According to incomplete statistics, there are thousands of wineries, large and small, on both sides of Chishui River! If you are a winery, you have to occupy a piece of land. How much expansion space can you leave for Maotai Group?
In fact, as early as the 1960s and 1970s, the limitations of the scale of Maotai Distillery have been highlighted. In 1970s, the state also considered expanding Maotai Distillery and establishing "Moutai Experimental Factory in Different Places". Finally, the "remote test Moutai" produced by Shizipu in the northern suburb of Zunyi City was identified by relevant experts as "conforming to the basic characteristics of Moutai". What do you mean by "conforming to the basic characteristics of Moutai"? To put it bluntly, it actually tastes like Moutai, but it can't meet the standard of Moutai. Isn't that what it means? Finally, the "Maotai Pilot Factory" did not continue to produce "Moutai", but re-established a brand-Zhenjiu.
In other words, the "remote test" of Moutai has actually failed in disguise ... Only Moutai produced in Maotai Town is the real Moutai. What is the difference between the winery built in Gu Lin, West Bank and the winery built in Crossshop in the "ex situ test"? If so, why does the country not directly set up factories in the west bank, and why does it have to go to the cross shop on the outskirts of Zunyi?
To sum up, why Maotai Group does not expand to the West Bank is a false proposition. First of all, many things cannot be coordinated across provinces. Secondly, there are many wineries on both sides of Chishui River, and there are Gulinlang Winery and Xiantan Winery in Sichuan Province on the west bank. Where is the space of Maotai Group? Thirdly, the "Moutai Pilot Plant in Different Places" in the 1970s has declared the failure of the "Moutai Pilot in Different Places". Only Moutai produced in Maotai Town is the real Moutai! There is no essential difference between building a winery in Gu Lin, Sichuan and building a winery in a cross shop on the outskirts of Zunyi. Even the produced wine can't be the real Moutai. At best, it is the second most precious wine. ...
"Look at the mountains to find water", which is the saying in the Book of Changes. I think there are factors such as the Book of Changes, geomantic omen, geographical location, water and electricity, transportation, humanities and so on.
As we all know, Zhenjiu was developed from the experimental factory in Maotai, and its scale is also the current big factory. Therefore, during its development, Maotai always wanted to expand its production scale.
However, due to the requirements of raw materials, local climate and water quality, brewing cannot be expanded indefinitely.
Why is the expansion not to build a factory on the other side? By consulting relevant information, I think there are several reasons.
1. Location: It is definitely necessary to build a factory. There is a large flat land, and there are many Rocky Mountains on the other side. Building a factory requires large-scale development and large investment, and it is also inconvenient.
2. Environmental protection is the most important reason. Chishui River is the mother river of Maotai. Without Chishui River, there would be no Moutai, so Chishui River is also called Meijiu River. If factories are built on both sides of the strait, the damage to the environment will be very great and it will be difficult to develop in the future. Now Maotai Group spends a lot of money every year to protect the ecological environment of Maotai Town, which is also the reason.
What do you think is the reason? Please comment and tell me.
It's a good idea to expand Maotai Distillery on the other side.
But the problem is that the other party is not Guizhou, but Sichuan.
If we can break the restrictions of administrative divisions and expand wineries around the banks of Chishui River,
It's still good
Don't think about expansion, just the output of this brand. Maintaining the brand well and improving its quality will make its eternal existence more remarkable than anything else.
On the other side of Chishui River is the boundary of Gulin County, Sichuan Province. There are Lang Winery in Erlang Town of Gulin District and Tanning Winery in Yongle Town, both of which are large in scale. In addition, the Luzhou Municipal Government has invested 20 billion yuan to build a large-scale Maotai-flavor wine industrial park in Maoxi Town, Gulin County, opposite to Maotai Distillery. Therefore, it can only be said that Maotai wants to expand.
Hello, drinkers. I'm glad to answer the question of the subject. I will probably answer the main question back and forth from the following two points.
1. feng shui, as we all know, a big enterprise pays great attention to feng shui. Maotai Distillery is built on the mountain, and Chishui River passes through Maotai Town in a semicircle, which is called jade belt water in geomantic omen.
2. The terrain is limited. Anyone who has been to Maotai Town knows that the terrain opposite Maotai Distillery is too steep, the area is not large, and it is close to the Sichuan border, so it is difficult to build a factory and transport.
Take wine as the medium and make friends all over the world. I am a Maotai brewer. Please remember to wave your hand and pay attention, our story is about to begin!
Poor and backward areas are generally proud of making and selling wine and "eating and drinking" ... this is a concrete manifestation of underdeveloped technology and not paying attention to technology. ...
Opposite is Sichuan Lang Winery, which is also the second largest sauce-flavor winery after Maotai! What is the situation of the sacred grain in these two wineries!