The popularity of the bustling business district is relatively strong, and concentrated consumption has become the first choice for many entrepreneurs. However, in the early days of your business, tens of thousands of monthly rents and high transfer fees in the bustling business district will make your funds immediately stretched. In addition, frequent discounts and gift-giving activities in large shopping places in the bustling business district will seriously impact the flow of people in your store. The benefits of choosing a sub-business circle are obvious. First, it saves a lot of deposit funds for stores, which can be used for store hardware upgrades such as store decoration and goods sorting. Secondly, I enjoy the promotion activities of large shopping centers. You can freely organize your own personalized promotion activities; Thirdly, because it is not too far away from the main business district, we can share the consumption popularity of the main business district.
2. Backed by big trees, make a name for yourself by borrowing the city.
Because it is a newly opened store, there must be a process of accumulation in terms of popularity and customers. Many entrepreneurs can't survive this stage, and most of them closed down within one year of opening. If your store is next to a well-known store, congratulations, you can share the popularity and popularity accumulated by the old store; If the goods you sort out are only complementary to those of well-known shops, then your shop has a preliminary consumer group from the beginning (such as complementary cold drinks and food stalls, complementary ladies' underwear and beauty salons)
3. Face south, half the battle; Grasp the right hand, success is in hand.
The orientation of the store is also very important. If the storefront faces south or west, the burning sunshine will help you drive away all the guests in the whole summer of half a year (indoor pedestrian street is another matter); In the direction of people flow, it is best to be on the right hand side of people flow. Because of the traffic rules in China, most people who go shopping will walk on their right. In many large supermarkets, the right-hand shelf display fee in the import direction is higher than that in the left-hand side.
The success factors of the store are the above aspects, and the following are the matters that must be paid attention to when choosing a store:
1. Eliminate second-hand landlords
When renting a storefront, try to find the original owner of the storefront to sign a contract; Because stores that have changed hands at different levels will have great hidden dangers in terms of cost and future updates; If the original owner offers a rent that is obviously lower than the normal market price, you should be careful. Perhaps there is a problem with the property rights or debts of the storefront, and the possibility of demolition in the short term should also be considered; If there are no problems in the above aspects, you are lucky. Find a place to have fun.
2. Be careful to rent a lobby shop:
The so-called hall store refers to the store where the entrance part of the store directly reaches the door end to form a channel; Such stores are often used as channels by customers, ignoring the goods displayed in the store; In addition, there are too many pedestrians in the past, which not only affects the purchase of normal customers, but also brings great interference to the salesperson's introduction of goods and affects the business performance; Then, it is easy to cause the loss of goods and non-operating losses; (Except for quick purchase of food and accessories)
If your shop is engaged in products with good taste, remember not to be adjacent to shops that are often discounted (some casual clothing stores, women's jewelry stores, dollar stores and other similar shops); People are grouped. So is the consumption atmosphere. Once the discount store's section forms a climate, even the best goods will inevitably be implicated.
Feng shui is important, but what is more important is whether the business you run is popular with the public. It is important to pay attention to quality. The hardest part is actually in the beginning I believe that with a store with good feng shui and good management, business will be prosperous.