How to discover the selling points of tourism real estate in the post-real estate marketing era?

1. Find a selling point from the profound historical and cultural background. For example, in the tourism development of Liangshan County, the biggest selling point is to restore the "Shui Bo Liangshan" water village, and then "recruit Kui Li and Gui Li nationwide", which will naturally stimulate the eyeball economy. This is just digging into the Song Dynasty. The Terracotta Warriors and Horses in Xi 'an can be directly excavated to the Qin Dynasty. Yandi Mausoleum can be directly excavated to the beginning of mankind. China's 5,-year history and culture contain numerous selling points. Any place, that is, the "point" on the surface of the earth, will be satisfactory as long as you have the heart to find it. 2. Find a selling point from the future development space. After China's entry into WTO, the world economy and brands are integrated, and the house type, taste and layout of real estate are internationalized. Therefore, looking for selling points is not only from the regional and closed nature, but also from the potential customer flow group. Although real estate is immobile, people who buy real estate are mobile. For example, when we are an "international tourist property supermarket" in Guilin, we mainly consider foreign customers, with emphasis on Hong Kong, Shenzhen and Macao customers and some foreigners. Because the terrain here is superior, but it is not an advantage for the local people, Guilin is the best in the world, and famous mountains, places, houses and celebrities mainly affect foreigners. As Richard Nixon, the former president of the United States, said, leaders must be able to see things beyond the immediate interests that ordinary people can't see. They need the vision of standing on the top of a mountain and looking far away. 3. Find a selling point from personalized development. No urban development is uniform, and no flowers are absolutely identical (except, of course, cloning). Tourism real estate is also personalized and varied. Such as Sanshan, Wuyue, Badaling Great Wall, Pingyao Ancient City and other major scenic spots in China all have their own unique personalities. In addition to extending these existing tourism brands, businesses should focus on the development of potential personality. If the underground is a treasure, how do you mine it? Open pit mining? Inclined shaft mining method? Shaft mining? It's just the different methods. How to shape your personality depends not only on your eye-catching kung fu, but also on your heart-catching kung fu. 5. Set selling points with subculture. Subculture is not an orthodox culture, it is a number of smaller branches contained in each culture, called subculture. Sub-culture includes many factors such as nationality, religion, race and region, and sometimes its influence is greater than culture itself. For example, many people, especially those in Southeast Asia, believe that "Feng Shui" will bring them good luck. Some merchants are also more optimistic about the "Feng Shui" theory, and often planners speak 1 sentences, which is not as good as the master of the Book of Changes. Sometimes the success or failure of a project lies in the final decision of the I ching master. We call this phenomenon "potential spiritual motivation". Often from the front, from the culture itself hard thinking can not find the selling point, through this "potential spiritual motivation" inspiration, will soon be inspired.