Abstract: With the spread of traditional Chinese medicine culture, more and more people realize the profoundness of traditional Chinese medicine, and the number of people practicing traditional Chinese medicine for health care is gradually increasing. At the same time, more and more people are opening traditional Chinese medicine health care centers. . The location selection of a traditional Chinese medicine clinic is an important prerequisite for opening a medical clinic. So how to choose a location for a traditional Chinese medicine health clinic? Let's follow the editor to learn about the location selection of a traditional Chinese medicine health center. 1. How to choose the location of a traditional Chinese medicine health center
(1) Factors influencing the location of a medical center:
Mature communities (or commercial districts), street shops (or second floors), transportation Convenience, easy parking, mid- to high-end groups, number of surrounding pharmacies, number of medical institutions, educational institutions, shopping malls and supermarkets, and passenger flow.
(2) Medical clinic scale configuration:
According to the surrounding store conditions and research information agreement.
(3) Location of the medical center:
The main pedestrian entrances and exits of the community or the surrounding areas with low flow of people should avoid too remote blind spots; in addition, try not to be located in underground parking lots Entrance and exit.
Consideration factors are as follows:
1. Shop type: mid-to-high-end community shop, floor requirements: mainly shops on the first floor, with lofts preferred. The second floor facing the street with independent stairs can also be considered.
2. Requirements for surrounding business districts: It is best to locate the store in a concentrated area of ??large and medium-sized mid-to-high-end communities, with a radiation area of ??no less than 5,000 households and about 20,000 people. It has a good cultural atmosphere.
3. Opening location requirements: According to the particularity of the traditional Chinese medicine clinic industry, the opening location does not need to be a particularly crowded area, but it must have a relatively quiet environment in the middle of the bustle, with independent and eye-catching display surfaces, and convenient parking. . On the one hand, it ensures that community residents can find it easily and quickly, but on the other hand, it cannot be close to noisy and unhygienic businesses such as food stalls and markets. It is recommended to refer to nearby banks, schools, kindergartens, beauty clubs or cafes, etc.
4. Faced with a relatively quiet environment. The population flow is large and the brand promotion effect is good. It can save a lot of publicity costs, and can achieve a higher number of patient visits in the shortest time, shortening the return on investment time and improving the utilization rate of funds.
5. Backed by residential areas. Residential areas should try to go to communities that have been built for 5-8 years, because the occupancy rate of such communities exceeds 90%, and the people have higher incomes and higher education levels. The old communities have poor health awareness and consumption concepts, and the occupancy rates of new communities are as high as Not enough, and I haven’t developed the habit of spending money nearby, especially the habit of getting medical treatment in the previous hospital.
6. The view in front of the door is clear. There are no obstructions such as trees, telephone poles, overpasses, etc. in front of the traditional Chinese medicine clinic. The store's promotional plaque must be clearly visible. On the one hand, it must not be close to noisy and unhygienic businesses such as food stalls and markets.
7. The ground at the door cannot be too high. Many businesses choose a good location, but don't care about the high steps at the door. The high steps at the door put a kind of psychological pressure on the patient and also give the patient a reason not to go in. Many patients are not targeted consumers, but walk by the door and want to go in for a look and consultation. However, due to the high level of the stairs, they naturally walk by without entering the door, thus losing many potential patients. .
8. 5-20 meters away from the road. If the distance is too close, people passing by cannot see the door plaque clearly, and passing by the door will be very stressful; if the distance is too far, you might as well just enter and lose potential people.
9. There is a parking space.
10. There is a bus stop within 20 meters of the door; transportation is convenient.
11. The house must have a large glass window facing the door; the width of the door should not be less than 2.5 meters.
12. It is best to be a small independent building. If it is not a single-family building, it should be a ground-floor building with a separate entrance.
13. The location is well known to everyone in the city and is easy to remember.
14. The house should be company property or personal property as much as possible. Traditional Chinese medicine clinics require at least a lease period of 10-12 years and legal property rights.
Area_: 80-150_; rent in Shenzhen area: 290 yuan/_ or less; Guangzhou urban area: 300 yuan/_ or less (higher prices require special approval depending on the location); other areas: 260 yuan /_ or less; rent-free period for decoration: February to March; annual increase: starting from the third year, the annual increase is 3-5; floor height: the floor height below 150 square meters is preferably above 5m; above 150 square meters, in principle, no Require. Transfer fee: Determined by rental conditions and whether there is a second-floor loft. (In principle, payment of transfer fees is discouraged)
15. The house requires a frame structure. Frame-type structure houses are easy to renovate. Decorating a chain of traditional Chinese medicine clinics requires large-scale renovation and a unified chain decoration style.
16. It is required by the government to be at least 500 meters away from other medical institutions. (This rule has been abolished in some areas)
17. It is best to have a beauty salon, women's salon, medical plastic surgery, bank, star hotel, etc. next door, which are similar in type and relatively clean and tidy. Preferably not restaurants, markets, car services, etc.
18. It is best to be at the corner of the intersection. The field of view is wide, the publicity effect is good, and the visual effect is eye-catching.
19. The floor height of the house should not be less than 3 meters. Traditional Chinese medicine clinics must have access to water, gas lines, etc. The pure floor height after the suspended ceiling should not be less than 2 or 3 meters. Otherwise, it will feel depressing and make it awkward for patients to seek treatment.
2. Things to note when selecting a location for a traditional Chinese medicine health center
1. Do not blindly pursue customer flow
Passenger flow refers to the number of people entering a certain place per unit time , is an important indicator reflecting the popularity and value of the place. Of course, there are advantages to opening a store in a place with high customer flow, but the rent in such a location is generally not cheap. Traditional Chinese medicine and health centers need to choose shops based on the brand's own customer profile, rather than blindly pursuing customer flow. It is necessary to conduct on-site inspections of the target areas to monitor the actual flow of people.
2. Community selection
The basic location selection of traditional Chinese medicine clinics and health centers is in the community. The characteristics of the community: a certain geographical area; a certain number of people; a certain number of residents; They have the same consciousness and interests; they have closer social contacts. Therefore, the community is in the business of regular customers, so the communities are divided into: high-end communities, large communities, etc. The traditional Chinese medicine health center should choose the community based on its own brand positioning, product and service pricing, and its own consumption profile, such as evaluating the community. , the core focus of the evaluation is to consider the two aspects of the community's residential population structure and consumption capacity.
3. Details of the shop
The movement of the shop, the parking lot, and whether it is in the community or on the street, etc. These small details will affect the customer's experience of visiting the store. , so these details also need to be considered when choosing bunks.
4. Shop hardware-project details and conditions
The engineering conditions of the traditional Chinese medicine center and health center are also important considerations in site selection, such as the store’s advertising space, water, electricity, and smoke exhaust systems Every detail will affect the operation of the store, and these factors need to be clearly understood with the property owner before buying a store.
Before choosing, you can list these factors into a shop evaluation list. Only with sufficient preparation can you quickly judge whether the shop is the most suitable one.