Why is Zhai Hongshen's speech so popular?

In recent years, Professor Zhai has given thousands of different forms of education, training and lectures. The venue was packed and the atmosphere was warm. So why is his speech so popular? In addition to his profound China culture and unique marketing concept, it also stems from his diverse speech language and the content of his speech with equal emphasis on depth. First, solemn and humorous, integrating Zhai's speech with his language. He is sometimes serious and solemn, sometimes humorous, and when he is solemn, his speech is impassioned; When relaxing, the language is humorous. When talking about the spiritual course of the enterprise's "bright sword", he gave a speech like this-why should a family, a team and an enterprise affect Feng Shui because of a face? Tell me again that "the most taboo in interpersonal communication is to pretend to be dead" In team building, a good leader, such as Li Yunlong in The Bright Sword, found that Li Yunlong had a particularly bad temper, but he was happy wherever he went. In the Book of Changes, this is called "indifference". Say, "it's not that learning is useless, it's because I'm useless;" Because I'm useless. I'm useless "Mao Zedong is the best learner. He said that the purpose of mastery lies in application. Zhai believes that communication should control three elements: scene, atmosphere and emotion. Therefore, the emotions of individuals who make up a team can affect the image of the team. Professor Zhai first expressed and emphasized his views with two sentences: "against" and "positive". He compared "Feng Shui" to the image of the team, which was vivid and humorous, and used "death" to describe the facial expression of bad emotions, which was ridiculous. Then, I quoted the arguments of Li Yunlong and the Book of Changes. Use facts and truth, state solemnly and demonstrate rigorously. Finally, it is clarified from both positive and negative aspects that people are not ignorant, but not "applicable". In particular, the phrase "I am useless because I am useless" has a profound meaning, which makes the audience realize the importance of "applying what they have learned" while laughing. In this passage, there is harmony in the language village, and the reason is clear and convincing. Second, outside the book, Zhai Hongshen has been in contact with and memorized ancient books and classics since he was a child. The four books and five classics are well known. But in the process of his speech, he did not just "show off" his knowledge, but quoted it skillfully and naturally. Please look at his speech "Great Wisdom"-Koreans wrote a book called "Business Road", which is very popular in Chinese mainland. After reading it, you find that what you said is a sentence from Mencius, "Business is benevolence". You will find people who really make a lot of money. They are all kind and brave. Therefore, the Book of Changes says that "those who benefit are also the sum of righteousness" and "University" says that "the rich are scattered by the people, and the rich are scattered by the people. "In this speech, Professor Zhai skillfully quoted the contents of classic works such as Mencius, Book of Changes and University, and paid attention to timeliness, appropriateness and moderation. The essence of classics is limited. Taoism and Mencius, which are very popular in Chinese mainland, can be summarized in one sentence: "Taoism is benevolence"; People who are righteous and courageous can make a lot of money because they believe in the teachings of sages: "Those who benefit, the sum of righteousness is also", "The rich are scattered among the people, and the rich are scattered among the people". Here, Professor Zhai walked out of the book, let tradition connect with the future, let the eternal sacred words walk out of the boudoir and shine with reality. Third, profound and simple, forming a unity. While emphasizing the diversity of speech language style, Zhai also pays attention to the depth of speech content, so that it is both deep and shallow, sometimes easy to understand, sometimes shocking, both simple and profound, forming a unity. When talking about the diversity of communication objects, he said this-the second feature of communication is the diversity of objects, that is, dealing with all kinds of people. Because connections are money veins, relationships are strength, and friends are the greatest productivity. Whether an enterprise does a good job in marketing depends on how many end customers it has and its ability to develop end customers. Similarly, a person's level depends on his friends around him. Because in most cases, your wealth is related to the average value of your best friend. What kind of person you want to be, you have to mix with what kind of people. Only by colluding with others can we communicate, communicate with each other, communicate with each other and trade. Three glasses of wine in the world of mortals and a pot of tea in the Millennium. Who do you drink, drink tea and chat with every day? That's your pattern. Your wealth and achievements will not be greater than your mode of thinking. In the 2 1 century, our career, wealth and achievements depend on how many people we have sex with, who we have sex with and the degree of sex. So open your heart and make friends that are beneficial to your life and career. How to understand the diversity of communication behavior? For the first time, Zhai used the phrase "dealing with all kinds of people" to point out the main points, which was concise. Next, Professor Zhai demonstrated the importance of multi-directional communication with such aphorisms as "connections are money veins, relationships are strength, and friends are the greatest productivity" and "communication can only be communicated with peers, communication can be heart-to-heart, and heart-to-heart can be traded", which was concise and meaningful. Among them, "a person's standard is like his friends around him", "what kind of person you want to be, you have to mix with" and "who do you drink, drink and chat with every day" is similar to the principle of chatting with friends. These words are straightforward and easy to understand. In this way, Professor Zhai skillfully combines the profound with the simple, making people think and understand the nature of the diversity of objects, and truly "open their hearts and make friends beneficial to life and career". "There is no line on the avenue, and the voice of Yang is loud. (Editor Geng Changhua)