Oppein cabinets, Deyi Libo cabinets, Piano cabinets, Gold Medal kitchen cabinets, Zhibang kitchen cabinets, Baichu, Ouyi kitchen cabinets, "cabinets" or "kitchen cabinets", the same Kitchen utensils manufacturer, why do companies use different words? Is one of them a typo? Of course not, there is also knowledge that we usually don’t understand.
As the saying goes, a good reputation is worth a thousand pieces of money. Chinese characters are broad and profound, and all characters are carefully thought out. When choosing a company name, not only should it be convenient for consumers to use, easy to read and remember, but also have beautiful meaning and conformity to industry attributes that cannot be ignored. It's like playing a word game. From a literal sense, the word "cabinet" in "cabinet" has the word "木" next to it. As the name suggests, all wooden furniture that can hold things can be collectively called "cabinet"; while the definition of "kitchen cabinet" on Baidu refers only to Cabinets for storing items in the kitchen. Positioning the space in the kitchen, there are only slight conceptual differences between the two, but the directions are basically the same.
"Cabinet" and wood cherish each other
Most companies that use the word "cabinet" next to the word "wood" are closely related to the "whole cabinet" it extends, and many companies even use the word "cabinet" next to the word "wood". The words "integrated cabinets" are marked on the LOGO (such as Deyi Libo cabinets, Simi cabinets, etc.). The definition of integral cabinet is that it is positioned independently of space. It is based on ergonomics, people's cooking procedures and operating habits, and aims to be scientific and integrated. It integrates a series of functions such as washing, cutting, frying, and storage. Integrated into the overall cabinet system. Most companies named after the word "cabinet" tend to develop special categories of integrated cabinets. If they want to involve kitchen appliances and other fields, they will choose to develop a separate category or even operate independently.
Founded in 1994, Oppein Home, according to the official website of Oppein Home, “takes integrated cabinets as its flagship and integrated wardrobes, kitchen appliances, integrated bathrooms, etc. as its fleet, and is a comprehensive modern integrated company in China. An integrated home furnishing service provider. "Oppein, which made its fortune in the single category of cabinets, pioneered the industrialized production of modern cabinets in China. In the following more than 20 years, Oppein has always been based on the cabinet industry and explored the development of integrated cabinets. Ergonomics; with the evolution of industry trends and market trends, Oppein has branched out in its business system. Although it has not chosen the transformation method of multi-brand agents, its "integrated home solutions" are still based on the development of cabinets. industry, thereby driving the coordinated development of related industries.
"Kitchen cabinets" and kitchen appliances are inseparable
The difference between the two words that companies care about may not be the first meaning: the cabinet; it lies in the company's future market planning. Companies that choose to use the word "kitchen" are more or less inseparable from kitchen appliances. Some companies even directly list "kitchen appliances" on their LOGO. There are certain differences and connections between integrated kitchens and integrated cabinets. Integrated cabinets are set apart from space, while integrated kitchens take into account walls, ceilings, floors, doors, windows, lights, and the furniture and appliances used inside. Equipment, it represents a broader concept. The overall kitchen represents different design concepts, service quality and life quality. You can get a glimpse of it from the company's own introduction.
Zhibang Kitchen Cabinet was founded in 1998, named after the word "kitchen", and its brand positioning is "focus on the kitchen and understand life better". Zhibang designs cabinets from the perspective of the safety of family members. It not only pays attention to the distance between the washing area and cooking from an ergonomic perspective, but also breaks through the shackles of the cabinet product itself in design from a Feng Shui perspective. On August 12th, "Zhibang Kitchen Cabinets Are For You" launched the "Classic 1984" integrated kitchen, including range hoods and stoves. One-stop purchase of classic cabinets + exclusive appliances, integrating kitchen appliances and kitchen cabinet design .
As a high-end kitchen cabinet brand under Fotile Group, according to the official website of BORCCI, 2000-2019 is the production and sales stage of a single kitchen cabinet product by BORCCI, and from 2019-2025, BORCCI will enter the kitchen cabinet industry. Restaurant space integrated integrated solution service stage. At this stage, Baichu will realize the five major integrations of parts, space, function, service and culture. This integrated service will provide users with complete kitchen and restaurant space solutions, including good cooking space, intelligent storage equipment, superior dining environment; kitchen and restaurant water and electricity location and layout, lighting, decorative paintings and other soft decoration arrangements, Feng Shui culture, modern social culture and healthy food culture.
With the evolution of industry trends and market trends, many companies named after the word "cabinet" have also begun to take factors such as required electrical appliances into consideration during production, so that kitchen appliances can be customized in terms of color, color, and appearance. Both size and style match the cabinet, and the brand naming and positioning have even been shifted to "kitchen" and "whole kitchen".
Whether it is cabinets, kitchen cabinets, integrated cabinets, or integrated kitchens or integrated kitchens, the particularity of each name and the extension of the product line are all derived from the consideration of the company's own future planning, whether good or bad. There is no distinction between advantages and disadvantages. The difference is that enterprises are based on the core competitiveness of the market.