In recent years, both policies and markets in the tourism industry have undergone profound adjustments. Currently, the tourism industry presents the following five new formats worthy of attention.
First, all-region tourism. All-for-one tourism refers to taking tourism as the dominant industry in a certain region and conducting research on the economic and social resources in the region, especially tourism resources, related industries, ecological environment, public services, systems and mechanisms, policies and regulations, civilized qualities, etc. Comprehensive and systematic optimization and improvement, achieving organic integration of regional resources, integrated development of industries, and a new concept and model of regional coordinated development that uses tourism to drive and promote coordinated economic and social development.
Promoting all-region tourism can be said to be the repositioning of my country's tourism development strategy in the new stage, and it is a far-reaching change.
Second, sports tourism. The just-concluded European Cup not only attracted the attention of countless fans, but also aroused the enthusiasm of Chinese tourists to travel to Europe during the summer. Data show that the current European Cup is expected to be watched by an average of 147 million people per live broadcast, and the cumulative audience for the entire event has reached 6.6 billion. In China alone, more than 1.2 billion people have watched the European Cup. Sports tourism can be said to be The market potential is huge.
Bao Mingxiao, a researcher at the Institute of Sports Science of the State Sports General Administration, believes that sports tourism is the biggest "cake" in the sports industry. Currently, China is on the eve of the full activation of sports tourism, and the market potential is huge.
Third, cultural tourism. As we all know, culture is the most attractive thing about a country or a nation, and seeking cultural enjoyment has become a trend among tourists today. It is worth noting that when promoting cultural tourism, attention should be paid to how to change and improve products so that they can better meet the needs for innovation, and it is best to have stories contained in them. For example, when traveling to the Forbidden City, don’t always talk about how old and grand the Forbidden City is. Instead, you should incorporate the history of the construction process of each palace, the emperors, concubines and other related stories into it. These stories are unique. , will make a deep impression. Only in this way can cultural tourism truly attract people and consumers can enjoy cultural enjoyment.
The new tourism industry is the concept of self-guided tourism. People usually classify group tourists and individual tourists according to whether they need to use travel agencies such as travel agencies. However, with the development of tourism service agencies and the continuous enrichment of tourism intermediary service items, the way people arrange their own travel has changed a lot. There is a group in the individual traveler market that shows unique characteristics that are obviously different from the general individual travellers.