The needle group run by the Huang brothers originated from their father Huang Weiyuan. Huang Weiyuan was originally from Fujian Province, China, and moved to Java Island in his early years. 195 1 bought the bankrupt cigarette factory "singing needle" and later renamed it "singing needle". "Needle Record" tobacco factory is located in Gudos, northeast of Java Island, Indonesia. It belongs to hilly area and is hot and rainy, especially suitable for tobacco growth.
At the beginning of the factory, there were only 10 workers. Huang Weiyuan, who has the hard-working spirit of Fujian people, eats and lives with workers and works hard. Huang Weiyuan remembered the local clove cigarettes around 1880. Lilac cigarette is a kind of cigarette produced by a local developer named Gamhali in the ancient capital. It is made of local tobacco leaves and cloves, which can relieve chest pain. Later, it was used by aborigines and became popular as cigarettes. Huang Weiyuan thought it was a good idea to concentrate on promoting clove cigarettes, so he concentrated on developing and marketing clove cigarettes. By 1950, its cigarette sales have ranked second in Indonesia. Unexpectedly, in 1963, a big fire turned the needle cigarette factory into ashes. When the hard-working career was put on fire, Huang Weiyuan was hit hard and finally passed away.
When his father died, his eldest son Huang Huixiang was 24 years old and his younger brother Huizhong Huang was 22 years old. These two children have been working in a cigarette factory since childhood, and they are determined to revive the family business that their father worked hard to create. It took two brothers 10 years to develop needle cigarettes into the top two brands of Indonesian cigarettes.
1972, needle cigarettes are exported to America, Japan, Holland and other countries. Today, Needle Keeper has more than 20,000 employees and produces 20% of the total cigarettes in Indonesia every year.
Although the business of the cigarette factory is smooth, the lesson of the previous fire has been lingering in my mind. The two brothers realized that single development was extremely unfavorable to enterprises, so they began to conceive enterprise diversification. /kloc-in the middle and late 1970s, the brothers expanded their business scope to textiles, household appliances, paper making, real estate and palm oil. Nowadays, Needle Group has developed into a huge business empire, covering real estate, banking, tobacco, communications, electronics, palm planting and other fields.
In the process of diversified development, the most successful acquisition case of Huang Brothers is the third largest Central Asian bank in Indonesia. In 2002, it bought 65,438+00% shares of Indonesia Central Asia Bank, and became the largest shareholder of the bank by increasing its holdings. The profits made by the two brothers from the bank are the biggest reason why they become the richest men in India.
The legendary story of the Huang brothers is still talked about by people, especially those entrepreneurs who worked hard with their hands, which is even more admirable. Moreover, their descendants are quite competitive and have not exhausted their family wealth. They inherited the spiritual ideas of their ancestors and continued to expand their business empire.