Market research template 1:
In order to better understand the essence and function of corporate culture, I conducted a survey on XXXX Technology Co., Ltd. from X to X. Generally speaking, corporate culture puts forward ideas for the development of enterprises in many aspects and has unique opinions on the requirements of talents. However, there are also some problems in corporate culture management. This paper analyzes these problems and puts forward some suggestions for improvement.
I. Overview of XX Technology Co., Ltd. in XX City
Xxxx Technology Co., Ltd. was established in 1, located in Yitian Road, Futian District, XX City. The legal representative is Liu Moumou, with a registered capital of (ten thousand yuan) 1. Business scope of the company: setting up industries (specific projects shall be declared separately); Clothing design, domestic commercial and material supply and marketing industries (excluding franchised, monopolized and specially controlled goods); Computer system integration; Weak current engineering design; Development and design of computer software and hardware products; Technical development and sales of microwave products and electronic products (excluding restricted items).
Second, the company's corporate culture introduction
Based on quality
The company gradually improves the implementation of the quality assurance system and insists on "excellent talents, excellent quality and excellent service" in management. The quality of products is our integrity. Realization: Zero defect service to satisfy users.
(b) Creativity for development
Dare to innovate, innovation is the soul of high-tech companies, the basis for enterprises to maintain vigorous vitality, and the magic weapon to gain competitive advantage and be invincible. Every employee has the responsibility to learn with an open mind and innovate boldly.
(c) Share the results as the same goal.
A successful enterprise should not only share constantly, but also accept criticism constantly in the process, and try to improve itself and benefit customers with excellent results. Serve customers and society.
Corporate culture is embodied in management. For the analysis of the above corporate culture, it is found that there are some problems in corporate culture management:
Iii. Problems in Corporate Culture Management of XXxx Technology Co., Ltd. and Their Causes
(A) the enterprise management system is not perfect.
As can be seen from the corporate culture, there are many guarantees for corporate interests and quality, but relatively speaking, there is a lack of protection for employees' interests. There is too much imbalance in the proportion, so it is obvious that the existing system can only be implemented and cannot be handled flexibly. The scope involved is too large. Now the market is developing rapidly, enterprises can not keep up with the times, and the system can be improved accordingly. The old system led to the lack of motivation for employees' work, and also made many employees work with a mixed mind. Many employees think that they have little room for development in the company and can't reflect their values well. They also mentioned "excellent talents" in the corporate culture, but according to the survey, many people have not received any professional training from the company. This also exposes the shortcomings that the system cannot be implemented well.
(B) the company's employees lack understanding of corporate culture
Many company employees think that corporate culture is the business of the company's top management and have little interest in themselves. I don't want to spend time on it. More is to consider things related to your own interests. The company's promotion of corporate culture is very lacking. In the survey, some senior executives also said: Now that I am busy with work, it is difficult to have time to do the propaganda and cooperation work of cultural construction, and I feel very helpless about how to publicize corporate culture. Some people think that corporate culture will be formed naturally if it is efficient. This is also the idea of most companies at this stage.
(C) there is no good communication platform in the construction of corporate culture
Market research template 2:
In this summer vacation, I made a survey of the company. Through the investigation in Shanghai Hortmann Beverage Co., Ltd., we can understand the objective and actual situation of its enterprises, so as to understand the general situation of an enterprise, the production technology of products, the management of enterprises and the development of brands, find out the rules and sum up experience from it, and lay the foundation for stepping into the society in the future.
Purpose of investigation:
1, learn and experience the application of professional knowledge in practice.
2. Understand the company's management system and learn the essential requirements for the survival and development of enterprises.
3. Improve your communication skills and enrich your social experience.
4. Find your own shortcomings in the investigation and correct them. Research time: 2065438+August 2002.
Research location: Shanghai Hortmann Beverage Co., Ltd.
I. Company Profile
Shanghai Hortmann Beverage Co., Ltd. is a professional drinking water manufacturing enterprise established in accordance with international standards with the investment of US$ 25 million from Hong Kong famous listed company Hong Kong New World Group and American famous investment bank Besma Group. The company is located in Shanghai Songjiang Industrial Zone. The factory covers an area of17000m2 and employs more than 200 people. Strong distribution network At present, bottled water has covered the markets of Shanghai, Beijing, Suzhou and Kunshan, laying the foundation for pushing to the national market. Chain supermarkets, hypermarkets, and various food stores all have special products. The unique water station system is all over the city (Shanghai/Beijing/Suzhou/Kunshan), which makes the bottled water service "home".
Get special: quality, service, talent. Quality: We produce better and healthier products for our customers. Service: Every customer receives high-quality service. Talent: talent is the company, and the company is the talent.
A particularly satisfactory development course:/kloc-0 entered the China market at the end of September xx, and became one of the fastest-growing enterprises in the drinking water market in China in just a few years. 1September 1999, the company welcomed new shareholders? Hong Kong New World Group has enhanced the momentum of sustainable development for the company. Today, guttman has become a well-known brand in China's drinking water market. Bottled water has covered the markets of Shanghai, Beijing, Suzhou and Kunshan, and gradually moved to the whole country. The market share of bottled water in Shanghai is in the forefront.
Second, enterprise management and brand development
1, company principle:
Three principles of the company: sticking to the end is beneficial to society and the company. Do things that are good for society and bad for the company. Companies are determined not to do anything that is not conducive to society, whether it is beneficial or not.
Employee ethics: integrity: selflessness, fairness, honesty and integrity; Enlightened, open and fair; Honest words, positive words, inspiring words; Think with a correct point of view; Judge what is right; Act uprightly and do what is good for others and the company.
Product quality positioning: never use unqualified raw materials, never use abnormal equipment, never allow irregular operation, never produce unqualified products, never ignore dissatisfied customers and never tolerate imperfect services.
2. Product quality
The company regards product quality as the lifeblood of the enterprise, and has perfect measures from machine setting, production management, detection means, product quality, service network system construction, formula technology to employment mechanism, system perfection and implementation, raw material warehousing procedures, warehousing inspection, etc., and adopts all-round services before, during and after sales of products to maximize users' profits.
Summary:
In this survey, it can't be said that every experience can be fully understood, but it does increase a lot of knowledge and social experience in practice. At the same time, I also realize that if an enterprise wants to develop, it is also very important to have a harmonious interpersonal relationship within the enterprise. Only by uniting can we innovate in development, break through in profits and solve in difficulties. Therefore, the team spirit of a team is very important, which includes not only making contributions to the enterprise, putting forward valuable opinions and sharing successful experiences, but also affirming and thanking others for their contributions. Therefore, today, under the leadership of * * *, a team spirit of forgetting the public and the private is more worthy of celebration than the enterprise making billions of profits.
Of course, what I understand best in practice is of course the importance of practice. No matter how high a person's education is, his understanding ability, application ability and practical experience are insufficient, his role still cannot be brought into play. Therefore, as an enterprise, talent selection, talent training and talent reserve are the most important. As a successful enterprise, on the basis of meeting the material living standards of employees, it is necessary to carry out special training on their professional knowledge level and marketing skills. No one who has just entered the society can be completely suitable for a job, no matter how high his academic qualifications are, but through the process of "learning, practicing, studying and practicing again", even young people who are not deeply involved in the world can be fully qualified for a job. In this way, the combination of enterprise re-education and practice is the most effective way to train talents.
Through this investigation, I enhanced my sense of service and social responsibility, and laid the foundation for stepping into the society in the future! !
The company's own understanding of corporate culture is very lacking, focusing on interests, employees lacking specific understanding of corporate goals, failing to form corporate values, and lacking a sense of belonging due to the crisis. They often show natural arrogance and unreasonable division of labor in their work, and often refuse to participate in recreational activities in hospitals on the grounds of "being busy". Colleagues often only have a working relationship and lack lubrication. The middle-level leadership team has outstanding management ability. Most members of the middle-level leadership team in the hospital are top-notch employees with professional skills. Their common characteristics are increasing work pressure and responsibility, busy management tasks, and no systematic study and research on management knowledge. Therefore, there are many contradictions between enterprises and employees.
Third, suggestions on improving the corporate culture management of XX Technology Co., Ltd.
(A) the improvement of enterprise management system
The management system should be diversified and flexible without losing its prestige. It involves the interests of the enterprise itself and employees. Pay attention to the improvement of management level, implement various rules and regulations, gain the unanimous approval of all employees, and keep abreast of the latest technology and management concepts in the world. Give employees continuous training and further study opportunities, and stimulate work enthusiasm and innovation vitality. Adhere to the people-oriented principle, widely accept and reserve scientific and technological talents with advanced management experience and technical expertise, form a good talent knowledge structure, and create more wealth for enterprises.
(C) to strengthen the publicity of corporate culture
First of all, make clear the objectives of the enterprise, call employees to learn corporate culture, and let them have a deep understanding of corporate culture. Ask employees' opinions from time to time, and start a business with cultural characteristics such as humanistic culture, overall cultural characteristics, innovative cultural characteristics, realistic cultural characteristics and service cultural characteristics. , so that employees can participate. Find your own cultural characteristics. Let the corporate culture be deeply rooted in the hearts of the people.
(3) Establish a two-way communication mode, so that employees and enterprises can form good communication.
Enterprises should have a deep understanding of their own culture. To give employees humanized management, we should always understand employees' views on enterprises and seriously consider or accept them. Let employees have a strong sense of belonging to the enterprise, and the enterprise will give employees more positive attention, publicly encourage employees and tap their potential abilities. Appropriate greetings on holidays. Carry out various activities to bring employees closer to the enterprise. Good communication and cooperation make the enterprise run smoothly and improve efficiency.
The above is my feeling after investigating the corporate culture of XXxx Technology Co., Ltd. ... Through this investigation process, I realized that the essence of corporate culture is a humanistic management theory with enterprise management philosophy and enterprise spirit as the core, which embodies the sense of belonging of employees and improves their enthusiasm and creativity. Excellent corporate culture should be people-oriented and value-oriented cultural management, which is an organic combination of human management and material management. An enterprise with a good corporate culture can be in an invincible position in the current business field.
Market research model paper 3:
Electromechanical separation, whether at the product end or the market end, has a very strong correlation and interoperability. If the chassis market has been calm in the past 20XX years, the power supply market is really calm. The latest data released by Zhongguancun Online ZDC Internet Consumption Research Center shows that the attention of power brands in 20XX has not changed much compared with previous years. Let's read the report in detail.
One: the three pillars are separated, and the pattern is unreliable.
Judging from the proportion distribution of brand concern, the brand pattern in 20XX still presents a three-legged situation. The brand attention of Hangjia, Great Wall and Game Master accounted for 16.5%, 14.2% and 12.5% respectively, forming the first group. Xingu, Antaike and Ma Xian are in the second echelon, with the proportion of attention being 9. 1%, 6.5% and 6% respectively. Zhenhua, Jinhetian, Quanhan, Pirate Ship and Kuleng Supreme form the third echelon, and the attention of other brands is about 3%. It is worth mentioning that the three echelons can be described as distinct.
Judging from the current situation, Hangjia, Great Wall and game experts are not stable, and Xingu is eyeing the first echelon. Considering 20 15 years, Xingu will continue to exert its strength in ultra-low-cost white gold medal power supply, and it is not difficult to earn some eyeballs, and brand attention is expected to exceed double digits.
It is easy to think that before 20XX, the brand attention of the power market was basically a double meeting of Great Wall and Hangjia. In the next two or three years, game experts began to emerge suddenly, and the brand pattern of the power market gradually formed a three-legged situation of game experts, Hangjia and the Great Wall. So in 20 15, with the continuous efforts of Xingu, will there be a pattern of domestic four little dragons competing for hegemony in this market? We will wait and see.
Compared with last year, the brand attention of the top three brands in the power market in 20XX has not changed much, Hangjia and game experts have shown a downward trend, and Great Wall Electromechanical has slightly improved. Xingu, which is in the second echelon, has performed well, and the brand attention has increased from 4.3% in 20XX to 9. 1%, which seems to have threatened the position of the game master. A few happy people and a few sad people, the attention of Antaike dropped from 9.8% in 20XX to 6.5%. In addition, in 20XX, two new faces were shortlisted for brand attention top 15. They were Jin Hetian and Mary Silk, which were replaced by Gu Jia and An Naimei respectively. It is worth mentioning that Jinhetian rose from 15 in 20XX to 15 in one fell swoop.
Look at the product: Hangjiacheng is the big winner, and the top three have two seats.
Two: Hangjiacheng is the biggest winner, and the top three have two seats.
Hangjia's dominant position is hard to shake, and the game experts' sea tactics have achieved initial results.
From the 20XX product attention list, we can see that Hangjia has once again become a big winner. MVP500 broke the dominance of its own series of cold crystal king cold diamonds at the top of the list for decades, while the latter is still warming up, and the third position is eye-catching. The extent to which Hangjia is recognized by the majority of users in the power market can be seen. In addition, the game expert is the only brand with three finalists in this TOP 10 list. As a relatively young brand, the performance of game experts on the product side is still worthy of recognition, which has a certain relationship with the number of products entering the market. According to the data of Zhongguancun online product library, the power products of game experts are as many as 7 1.
As mentioned earlier, Xingu is expected to break the three-legged situation of brand attention pattern, and we are not without foundation. Judging from the proportion of product attention, the GP600G black gold version of Xingu won the second place in this TOP 10 list, which undoubtedly brought a lot of pressure to traditional giants such as Hangjia.
Look at the price: 299%, 50% above and below the dividing line.
Three: Which price segment products do users pay more attention to?
For any commodity, price-oriented factors can not be ignored, and power supply is no exception. Similar to the case of the chassis, from the product price point of view, the focus of 20XX users is mainly between 100-299 yuan, and their product attention accounts for 50.9%. (Product attention reflects the distribution of people's attention)
From this survey data, we can see that the power products below 100 yuan have been basically ignored by users, which shows that users' quality awareness has been greatly improved. In addition, the attention proportion of 300-799 yuan has exceeded 30%, and the attention proportion of high-end power supply has been rising in recent years. It is worth noting that the attention proportion of the price segment above 800 yuan has also exceeded 10%. Users seem to be more willing to spend more money on power supply than chassis.
Compared with 20XX, the attention in the price range of 100 -299 yuan in 20XX increased by nearly 4 percentage points, while the price range of 300-499 yuan decreased by nearly 6 percentage points. The proportion of attention in the high-end price segment of 500-799 yuan exceeded 10% for the first time, and the price segment above 800 basically remained at 8%.
Look at the power: 500W Feng Shui Ling will fall and rise.
Four: the power structure
Rated power is one of the most important parameters of PC power supply, and it is also the primary standard for many users to purchase power supply. According to the survey data in 20XX, the attention proportion of each power segment is relatively uniform, except for the segment below 300W, the attention proportion is less than 10%, and all other wattage segments are around 20%.
Compared with 20XX, the attention of 400-499W power segment decreased by 4 percentage points, and that of 500-599W segment increased by nearly 5 percentage points. That is to say, in 30 13 years, users paid more attention to the products in the power range of 400-499W, but in 20XX, 500-599W became a hot potato. In addition, the proportion of attention in power bands below 300W and 300-399W decreased, while the proportion of attention in bands above 600W increased. Generally speaking, the attention proportion of products in the power section below 500W has declined to varying degrees, while the attention proportion of products in the high power section above 500W has generally increased.
Five: PFC type
In fact, since 20XX, power supplies designed with active PFC have appeared in the market. In the following years, active PFC power supply showed a blowout growth in product quantity and market attention. Today, the proportion of active PFC has reached 84.9%. It is believed that this number will increase year by year until the passive PFC is completely abandoned.
See details: module design/14CM fan has become a trend.
Six: hard disk interface
Next, let's take a look at the relevant data about the detailed design of power supply. The first is the number of hard disk interfaces. At present, the power supply ratio of 4-5 hard disk interface has reached 42.8%, followed by 2-3, 6-7, greater than 8 and less than 2, which are 2 1.7%, 19.7%, 10.4% and 5.4% respectively.
Seven: Type of outgoing line
Firstly, compared with 20XX, the proportion of modular power supply of 20XX increased from 33.3% to 37.3%, and the proportion of non-modular power supply decreased from 66.7% to 62.7%. In addition, on the whole, the proportion of modular power supply is only 30%, but the proportion of modular power supply is increasing. It can be seen that modular power supply will be a trend of power supply design in the future.
Eight: fan type
According to the number of investigations, the power supply designed by 12CM fan has the highest attention rate, which is 74% and 67.9% in 20XX and 20XX respectively, while the attention rate of 14CM fan has increased rapidly, and the attention rate in 20XX has reached 22.6%. Generally speaking, 14CM fan will be one of the development trends of power supply in the future.
The times are changing, and the pattern will change. Looking back on the first decade of the new century, the power supply market is like the bipolar world of Hangjia and the Great Wall, which can be said that you can sing and I will appear. But who wants to kill Cheng suddenly? Since 20XX, game experts have become a new star in the power market with their excellent quality, sharp price and crazy marketing strategy. After two or three years of rapid growth, the brand attention of game masters has jumped to the third place, and they have begun to be on an equal footing with the first two bosses, eventually forming a three-legged brand structure.
But how will this situation develop? It depends on the performance of the fourth-ranked new valley. Judging from the current situation, Xingu is expected to continue to enhance brand attention, because at the beginning of 20 15, it won enough attention with the strategy of low price and white gold medal, and it is understood that there will be more powerful products coming out of Xingu this year. Don't be surprised if at the beginning of 20 16, we see four domestic dragons making a scene in the power market.
2 Hangjia's strong position is hard to shake
Speaking of Hangjia power supply, I believe most people will think of Lengjing Wang. Indeed, the cold series not only lived 13 years, but more importantly, it was on fire 13 years. Even today, we can still see the cold figure in the list of the most concerned products, and it is in the third place. Coupled with the MVP500 ranking 1, Hangjia once again became the big winner of the most concerned product ranking, and its market position was difficult to shake for a while.
Have to mention the price factor. It can be seen from the research report that 299 yuan has become a key figure, and the attention of the price segment below 299 yuan is basically the same as that above 299 yuan, both of which are around 50%. The difference is that the section of 100-299 yuan leads alone, and there is no contribution below 100 yuan, which is basically negligible; The attention of various market segments above 299 yuan can be described as full bloom, especially in the price range of 300-499 yuan, with the attention ratio exceeding 20%.
Speaking of the concern of wattage segment, we also found an interesting phenomenon. Compared with 20XX years, the proportion of attention below 500W, including three power segments below 300W, 300-499W and 400-499W, decreased respectively, while the proportion of attention above 500W, including two power segments above 500-599W and 600W, increased obviously.
Module output and 14CM large fan become the development trend.
According to this research report, although the attention proportion of module output is much lower than that of non-module output, it shows an upward trend. In addition, the attention proportion of 14CM large fan design has exceeded 20%, which is 7 percentage points higher than that in 20XX. In other words, module output design and 14CM large fan design will be a major trend in the subsequent power supply design.