Starbucks coffee is such a well-known brand, but there are few advertisements for Starbucks coffee. The brand can have today's brand status entirely because of the strength of the brand itself. The history of China's coffee market development is not very long, but it is not short. Starbucks has entered the China market for more than 20 years.
In the past 20 years, Starbucks coffee has been the leader of the coffee industry, the first choice for consumers to consume coffee at present, and the first coffee brand that comes to mind when asking about coffee brands near my home. It is a coffee brand with great development and strength.
Business joining is very popular now, and joining Starbucks coffee brand is a very good choice. Joining this brand first has many benefits for franchisees. The first is the brand's strong strength, popularity and reputation, which can open the way for franchisees and help franchisees easily attract consumers.
Secondly, Starbucks has always attached great importance to branded coffee products. Regular and holiday new product launches trigger fluctuations in market sales, which can provide franchisees with a lot of product support, constantly upgrade and optimize classic products, and make products better in quality and more advantageous in development.
Joining entrepreneurs choose Starbucks to do their own joining entrepreneurial projects and open franchise stores. First of all, they took a fancy to the brand reputation of Starbucks coffee. They want to take advantage of the brand's market popularity, share the brand's existing market consumers, add a layer of protection for their joining, and improve the success rate of entrepreneurship.
At the same time, Starbucks is also one of the coffee brands in the domestic market, which reflects the taste of franchisees from the style and brand positioning. Choosing such a brand as a franchise project is not only the franchisee's choice of his own franchise direction, but also shows his extraordinary financial strength.
Running a Starbucks coffee brand store, although the brand has great market awareness and good market development advantages, there are few coffee brand stores around Starbucks franchise stores, and they monopolize the sales within the business scope, which is the embodiment of brand strength.
However, there is another point that will affect the development of brand franchise stores, and that is the location of the stores. A good store location can give full play to the advantages of the brand, but without a good store location, the advantages of the brand cannot be sustained. Therefore, the location of franchise stores must be based on the following three elements.
The first is the funds of franchisees, which will affect the location of stores. The rental price of different places in the city will be different, so it is most important for franchisees to choose the right stores according to their financial situation.
The second is the quality of consumption around the store. The price of Starbucks coffee is not too low among coffee brands. Therefore, before the site selection, we must screen the consumption power of consumers around the store to lay a good foundation for the development of the store.
The third is traffic conditions and activity routes. Now milk tea is afraid of the deep alley, let alone the coffee shop. No matter how good the coffee is, if it deviates from the main activity line or traffic artery, it is difficult for consumers to be interested in the past. So don't be reckless when choosing a site, and be prepared to choose a suitable location.