Site selection skills of Hua Kai cosmetics store 1. The cosmetics store is close to the place where people gather. Such as theaters, cinemas, parks and other places of entertainment, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easy for customers to remember the location of shops.
2. Cosmetic shops choose places with fast population growth. The development of enterprises, communities and municipalities will bring more customers to shops and make them have more development potential.
Cosmetic shops should choose the side with fewer crosswalks or obstacles. Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.
4. Cosmetic shops should have convenient transportation. Open a shop near the station, or open a shop on the street 20 minutes' walk from customers. Choosing which side is more conducive to business needs to observe the flow of people on both sides of the road, and the side with more pedestrians is better.
5. Cosmetic stores choose lots that spontaneously form a specific market. In the long-term operation, a certain street or market will spontaneously form and sell a certain commodity? Centralized market? It has been proved that for those durable goods stores, if they can concentrate on a certain location or block, they will be more attractive to customers. Because when people think of shopping, they will naturally think of this place.
6. The cosmetics store chooses the address according to the business content. Different types of goods sold in the store have different requirements for store location. Some stores are required to be opened in places with large traffic, such as clothing stores and small supermarkets, but not all stores are suitable to be opened in crowded places, such as health care products stores and service centers for the elderly, and are suitable to be opened in remote and quiet places.
7. Cosmetics stores should choose stores with advertising space. Some stores don't have an independent facade, so they naturally lose their independent advertising space in front of the store, which makes you lose your sense of existence in front of the store? Play? The space of marketing wisdom.
8. Choose the location of the cosmetics store from cold to hot. Choose a street or urban area that will turn from cold to hot in the near future and is not optimistic at present. It is better to choose a shop location that is optimistic by merchants now.
9. The cosmetics store is located on the street in the center of the city. East-west street is best to sit facing south; It is best to sit on the street in the east, west, north and south direction, and try to be in the northwest corner of the intersection. In addition, the fork in the road is a good place; It is not advisable to open a shop on the slope; The height between the sidewalk and the workshop floor should not be too wide.
10. Do you need it at the cosmetics store? Make big money? Consciousness. That is to say, open the store near or even next to a well-known chain store or brand store. Adjacent to supermarkets, shopping malls, restaurants, 24-hour pharmacies, coffee shops, teahouses, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activity centers and other brand stores and public places, customers are attractive. For example, if you want to deal in food, why not open a shop in China? McDonald's? 、? KFC? Nearby. Because these well-known foreign fast foods have done a lot of detailed market research before choosing a store site, opening a shop next to it can not only save time and energy in inspecting the site, but also make use of its brand effect? Answer? Some customers.
The location principle of Hua Kai cosmetics store is 1. The cosmetics store is close to the place where people gather.
Such as theaters, cinemas, parks and other places of entertainment, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easy for customers to remember the location of shops.
2. Cosmetic shops choose places with fast population growth.
The development of enterprises, communities and municipalities will bring more customers to shops and make them have more development potential.
3. Cosmetic shops should choose the side with fewer crosswalks or obstacles.
Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.
4. Cosmetic shops should have convenient transportation.
Open a shop near the station, or open a shop on the street 20 minutes' walk from customers. How to locate cosmetics stores and choose which side is more conducive to business needs to observe the flow of people on both sides of the road, and the side with more pedestrians is better.
5. Cosmetic shops should choose lots that spontaneously form a certain market.
In the long-term operation, a certain street or market will spontaneously form and sell a certain commodity? Centralized market? It has been proved that for those durable goods stores, if they can concentrate on a certain location or block, they will be more attractive to customers. Because when people think of shopping, they will naturally think of this place.
6. The cosmetics store chooses the address according to the business content.
Different types of goods sold in the store have different requirements for store location.
7. Cosmetics stores should choose stores with advertising space.
Some stores don't have an independent facade, so they naturally lose their independent advertising space in front of the store, which makes you lose your sense of existence in front of the store? Play? The space of marketing wisdom.
8. Choose the location of the cosmetics store from cold to hot.
Choose a street or urban area that will turn from cold to hot in the near future and is not optimistic at present. It is better to choose a shop location that is optimistic by merchants now.
9. The cosmetics store is located on the street in the center of the city.
East-west street is best to sit facing south; It is best to sit on the street in the east, west, north and south direction, and try to be in the northwest corner of the intersection. How to locate the cosmetics store, in addition, the fork in the road is a good place; It is not advisable to open a shop on the slope; The height between the sidewalk and the workshop floor should not be too wide.
10, cosmetics store? Make big money? Consciousness.
That is to say, open the store near or even next to a well-known chain store or brand store. Because, how to choose the location of cosmetics stores, these famous stores have done a lot of detailed market research before choosing the location, and opening stores next to them can not only save time and energy in inspecting the site, but also make use of its brand effect. Answer? Some customers.
1 1. Investigate the target consumer groups.
If you want to run your own cosmetics store, of course, you must choose the right location first. However, before choosing a site, cosmetics store operators should also examine the surrounding consumer groups and age groups. This is conducive to the decoration of the back store and the choice of products.
The general consumer group of cosmetics stores is young girls, age 18? Between the ages of 25, such consumer groups pay great attention to their makeup. As the main consumers of cosmetics stores, we should build cosmetics stores in some office buildings and places where young girls often gather.
Now some college students need to attend an interview to find a job, so how can they win the favor of examiners? You won't have to work hard on makeup for the interview. Therefore, cosmetics stores can also choose to open stores next to some universities. This area is a place where girls often shop and spend money.
12, considering the nature of customers.
Generally, operators who open stores want to open stores in places with heavy passenger flow. Only when there are enough people can we attract them into the store. Pedestrian street and commercial street are the best places for young people to have fun, so choosing a cosmetics store there is not the best place.
However, it must be remembered that business is not good in places with large passenger flow. If those customers come and go with a clear purpose, then these stores can't stop such customers. So when choosing what kind of street to open a shop, we should not only consider the number of customers coming and going, but also consider the nature of customers coming and going.
13, choose a stable tourist destination.
Avoid choosing the location of cosmetics stores near some powerful chain stores. You know, these chain stores are well-known and have many kinds of products, so customers certainly like to go shopping in such stores.
In order to avoid vicious competition, cosmetics stores can consider opening stores in famous large beauty salons or places where clothing stores and supermarket chains are concentrated. This is a place frequented by young women and a stable source of tourists. As long as the cosmetics store is well publicized, the business of opening a shop here is absolutely booming.
You should listen to the opinions of professionals when choosing the location of any store. I believe that in the introduction of this article, everyone should be quite familiar with the location of cosmetics stores. We want to take a different route. According to the conventional route, the location of cosmetics stores is undoubtedly a failure. I hope that after reading this article, you can find a good store address for your own cosmetics store!
The geomantic taboo for the location of cosmetics stores in Hua Kai is 1, which is open and narrow. When choosing a house site, the geomantic omen of cosmetics store decoration emphasizes the openness in front of the house and accepts the vitality from all directions, which is consistent with the emphasis on accepting visitors from all directions in business. According to this principle, when choosing the decoration address of the cosmetics store, we should also consider the openness in front of the cosmetics store, and there should be no obstructions, such as fences, telephone poles, billboards, trees that are too big to cover our eyes, etc.
2. Cosmetics stores are decorated to avoid remoteness. In the town, a crowded place is a bustling area. According to the geomantic theory of cosmetics store decoration, if someone is angry, the more angry people are, the more prosperous they are. Taking advantage of anger can bring business prosperity.
3. The location of cosmetics store decoration should be taken from south to northeast. When choosing the base site of Yang Zhai, Feng Shui made the building face south in order to avoid the exposure in summer and the cold wind in winter. The choice of decoration business address of cosmetics store also needs to be considered to avoid sun and cold wind. Then, it's best to sit facing south, that is, sitting south.
4. The cosmetics store has to open the door for the crowd. A crowded place is a bustling area, and some people are angry. The angrier people are, the more prosperous they will be. Taking advantage of anger can bring prosperity to business. The rise and fall of cosmetics store decoration depends on customers, who are the financial resources of commercial cosmetics stores. When customers are full, commercial cosmetics stores will flourish. On the contrary, commercial cosmetics stores will close down after renovation and operation. Therefore, the orientation of the cosmetics store door depends on the customer. It should be where the customer is, and the door of the cosmetics store will open to welcome the customer.