Provisions on company name
Article 7
An enterprise name cannot contain another enterprise name. The name of an enterprise branch shall be preceded by the name of the enterprise to which it belongs.
Article 8
The name of an enterprise shall use standardized Chinese characters, and shall not use pinyin letters or Arabic numerals. If the name of an enterprise needs to be translated into a foreign language, it shall be translated and used by the enterprise itself according to the principle of text translation, and it is not necessary to report to the administrative department for industry and commerce for approval and registration.
Article 9
The name of an enterprise consists of administrative divisions, brand names, industries and organizational forms, except as otherwise provided by laws, administrative regulations and these Measures.
Article 10
Except for the enterprises decided to be established in the State Council, the names of enterprises shall not be prefixed with the words China, China, China, national and international. If the words China, China, national, international, etc. are used in the middle of the enterprise name, the words should be industry qualifiers. Wholly foreign-owned enterprises and foreign-invested enterprises controlled by foreign parties that use the names of foreign-invested enterprises (regions) may use the word (China) in the middle of the names.
In other words, the name must not contain the following contents or words:
(1) Names of foreign countries (regions) and international organizations
(2) the name of the political party, the name of the party, government and military organs, the name of the mass organization, the name of the social group and the military number.
(3) Chinese phonetic alphabet and Arabic numerals.
(4) Contents or words that are detrimental to public interests.
(5) Content or words that may deceive or mislead the public.
(6) It is prohibited by other laws and administrative regulations.
Matters needing attention in company naming
The future development of the company is closely related to the name of the company. Therefore, in the process of starting a business, we must carefully name our company.
The smooth and long-term development of companies and enterprises is not only related to the knowledge, ability and social relations of the operators themselves, but also related to the company name. Generally speaking, a good company name should be like this: it does not conflict with the fate of the legal representative, conforms to the general principle of naming, is lucky in mathematics, is related to the company name and business, and has good meaning and sound. The name of the company is the combination of western modern marketing concept and eastern Confucianism. In the case of ensuring registration, provide 3-6 sets of alternatives, pay attention to simplicity, financial integration and five elements, so as to make the enterprise develop more smoothly.
It is very important that the company name should conform to the company's philosophy and service purpose, which will help to shape the company's image and conform to the company's birth date. The company name should have extraordinary verve, impact and charm, giving people a shock.
1. Take a short and easy-to-remember name.
When naming a company, you should first be concise and catchy. Simplicity is the best principle. The company name should be short and easy to remember. For those names with many strokes and long names, try not to take them. You can choose a better nickname, that is, a vocabulary suitable for colloquialism, but also in line with writing habits. Keep your name simple, so that people know how to pronounce it and find it easily. For example, some simple and easy-to-remember names such as Wang Laoji, Jin and Xu Fuji save a lot of communication expenses for the company. A concise, easy-to-spread, concise and generous name can not only attract customers' attention, but also affect people's understanding of the brand, which is helpful to arouse brand association and communication desire. For example, Baidu searched for her in the crowd. Because Baidu is engaged in the search engine industry, it is very appropriate to use this name here. To some extent, an auspicious name can bring stability and prosperity to society. The company name is short and lively. Names have fewer words and strokes, which are easy to communicate with consumers and easy for consumers to remember. At the same time, they can also arouse the imagination of the public and have richer meanings. Unless your company has many powerful investment partners and needs to show their marks on your company's name, you might as well have a longer name, and you have no choice.
2. The name should be meaningful.
The name of the company should be meaningful, loud and catchy. The name is awkward, and the sense of rhythm is not strong, which is not conducive to the pronunciation effect, and it is also not conducive to communication, so it is difficult for the public to recognize it. The rhythm is harmonious and meaningful at the same time. Simplicity here is not only the length of words, but also the simple name can reuse several letters in the alphabet. For example, although balabala has eight letters, it actually uses only four syllables. Pepsi means drinking Pepsi, and Pepsi means Coke! Concise and meaningful, it not only embodies the product characteristics of the company, but also embodies the strength and connotation of the company.
3. Make sure you have a safe name.
The company name should have its own uniqueness. A company name with personality can avoid being identical with other company names, avoid confusing public memory and deepen the public's impression of the company. Once you have determined the name of the company, don't hesitate to finalize it. But don't forget to look at the company names registered by others, and don't infringe others' rights, because many times you will find that the name you want has been registered first. So once the name is confirmed, you should register as soon as possible, and don't let others infringe your rights.
4. Take a name of sustainable development. /
A bad reputation may directly affect the future business development of your company. For example, someone has invested in a private radio station, and its name is also Radio. However, after the company continues to grow and develop, he wants to open a TV station. The name of the radio company completely limits his continued development. Or you started out as a food store called Delicious. Later, you became richer and wanted to invest in real estate business, but who likes to live in a house with delicious real estate?
Don't use fashionable words for the time being.
Don't use fashionable words or some time nouns as the company name. Nowadays, fashionable words will eventually become old-fashioned, and some meaningful time nouns will eventually become novel, because everything will become history as time goes by, and you don't want your company to eventually become history, so don't call your company XX New Era, 2 1 century XXX.
This company is called Feng Shui.
The naming of the company is very important for the future development of the enterprise, because it is not only related to the influence of the enterprise in the industry, but also related to the consumer's recognition of the enterprise after the products it operates are put on the market; Obviously, if the process of brand naming or company naming conforms to the characteristics of the industry and has a profound cultural background, it is a name with China characteristics and is familiar to consumers, just like opening a lock with a key and never finding a second name, the competitiveness of enterprises is obviously different from that of enterprises in the industry, which lays the foundation for building well-known brands.
Although the company name is short in words, it is of great significance, far beyond the framework of a few words. As an enterprise name, it embodies the trust, core competitiveness and goodwill of the enterprise, as well as the yin-yang principle implied in the name and the health of its future development. The company name should be tailored for the enterprise. Easy to remember and catchy, unique in creativity, strongly attracting your customers. The name of the company should reflect the corporate culture and quality. A good name is a living advertisement, which is an essential skill for enterprises to seize the opportunity. The name of the company should be the cohesion of the enterprise and the printing machine with rolling financial resources.
The first point is the five-element cycle. Whether it is a corporate brand name or a personal brand, whether it is Chinese or English, it has mathematical and symbolic significance. There are four Taoist laws: birth, restraint, restraint and culture. The circulation of words is the key.
Second, numerology is fundamental. The five elements of enterprise name or brand name must be the same as the numerology of the person in charge of the enterprise. If the two are different, it will be difficult for enterprises to operate and make profits. If the five elements of font size go against the numerology of legal persons, there will be many dangers. The decline of the rich, the collapse of new enterprises and the difficulties of large enterprises are mostly related to this.
Third, corporate logo modeling. Triangle is called sharp corner in geomantic omen, and a straight line running through logo is a penetrating spirit. The use of Sharp logo will undoubtedly add sharp corners to enterprises, and a bad image will make the development of enterprises unstable and the competitiveness of enterprises will be problematic.
Fourth, every word should be the same. Each word has five lines. The best choice is that the front word gives birth to the back word, and the development will be smoother and smoother.
Point five, the choice of industry color. For example, the real estate industry is dirt, the suitable color is yellow, fire is dirt, and red is also applicable.
Sixth, the name of the hexagram is fierce. Both Chinese characters and English have their mathematics and iconicity. Previous 1 2 3 Next page