Where is a good place to open a fast food restaurant? First of all, the main stores or business districts are immature and there are too few customers. Even if everyone comes to dinner, they can't achieve satisfactory turnover.
At present, the business competition is fierce, and the business of newly opened shopping malls is generally not very good, with little passenger flow. It usually takes some time to reach a good level of passenger flow and business. The passenger flow training time of new shopping malls in mature business districts is relatively short. If a new shopping mall is opened as the main store in the new business district, the passenger flow training time will be longer and the risk will be considerable. Fast food restaurants are affiliated stores relying on the head office, such as large shopping malls, and their customers mainly depend on the passenger flow of shopping malls.
If fast food restaurants are opened in immature head stores and business districts, they will usually encounter the problem of insufficient customers like shopping malls, and there is a great possibility of losing money in the initial stage of opening. For example, in the Wangjing business district, a few years ago, large shopping malls such as Zhongfu were opened, but later they all closed down or transformed, and the restaurants opened inside were naturally doomed. Therefore, small and medium-sized fast food brands should be psychologically prepared. If the funds are not enough to support the store's one-year payment, don't choose an immature business district to open a store.
Where is a good place to open a fast food restaurant? The second situation is that the types of customers don't match. Although it seems that the passenger flow is very large, most people can't come to dinner often because their age, occupation, consumption level and consumption preference don't match the characteristics of the target customers, resulting in insufficient effective customers.
Among the characteristics of customers, the consumption level has the greatest influence on restaurant management. If you open a high-priced fast food restaurant next to the small commodity wholesale market of low-income people, the restaurant business will certainly not be good. Although there is a large flow of people outside the restaurant, few people eat it because of insufficient consumption power.
For example, there is a Jincuihe tea restaurant with high price, but it opens a shop in a place where ordinary consumer groups are concentrated on the west side of Beihai, and the result is naturally bleak management. Therefore, the location can not only look at the absolute number of passengers, but more importantly, look at the type and quantity of target customers to see if they can meet the requirements.
Where is a good place to open a fast food restaurant? The third situation is that customers are not convenient to enter because of their poor location or because of the interception of competitors, resulting in insufficient customers. Although there are a lot of passengers outside, it has little practical contribution to the restaurant. Many fast food restaurants make this kind of mistake.
For example, Xuansheng Japanese food on the third floor of Anzhen Hualian is hidden in the depths of the shopping mall, and it is difficult for customers to see and find it. Another example is the wonton Hou in the north of Shuang 'an. Customers mainly come from supermarkets and are intercepted by brands such as McDonald's, Yonghe Dawang, Banmu Garden and Yoshinoya. In the end, there are only "fish escaping from the net" and some hobbies to eat. For those shops with low visibility, inconvenient access and high degree of interception, unless the rent is particularly low, it is not worth choosing at all.
Location factors of opening fast food restaurants
The first thing is to know yourself and your customers.
The so-called know yourself and know yourself. If you want to know where to open a shop, you must first know yourself, know your price position in the market, whether it belongs to high-end consumption or mass consumption, and anchor your customers.
Second, we should know our competitors.
By understanding the situation of competitors, we can understand the characteristics of target customers, the successful experience and failure lessons of site selection, etc. , and generally emphasize the formation of healthy competition or complementary relationship with opponents, which is conducive to long-term development.
Third, we should be familiar with the major business districts.
It is necessary to know whether the business circle is a business circle or a business circle, whether it is a municipal business circle or a regional or community business circle, and the main business forms and radiation capabilities in the business circle. And combined with their own market positioning, clear market layout, to determine the priority areas.
Fourth, we should search the store address information extensively.
It is difficult to find a good store site, and I believe many people will feel the same way. Only by mastering a sufficient number of high-quality alternative store locations can it be possible to choose the best among the best.
Fifth, we should do a shop site survey.
After finding a good store location in theory, further investigation is needed to determine whether it is finalized from the actual investigation results.
The location of the restaurant is very important, and it really needs to be carefully selected. There is also a lot of work to be done before site selection. We should find out Wangpu in theory and proceed from reality. After several investigations and studies, I listened to the opinions of different people and finally came up with the final plan. I believe that after several efforts, I will definitely choose a good store with strong financial resources.
Feng shui taboo of opening fast food restaurant
A shop that avoids ominous things.
The unlucky buildings mentioned in Feng Shui mainly refer to some buildings that make people feel uncomfortable, such as chimneys, toilets, cowsheds, stables, funeral homes, hospitals and so on. These buildings, or black smoke billowing, or stinking, or crying loud, or disgusting. The information brought by this unlucky building is regarded as ferocious by Feng Shui.
If the door of the shop opens towards an unlucky building, stench, crying and evil spirit will sweep through. It is ok to handle some groceries. If you run a restaurant and a hotel, there will be fewer diners and fewer tourists. And for operators, often being in such an environment will also cause listlessness, bad mood, and even the worst, it will become a disease, business failure and death.
Avoid annoying storefronts
When choosing the base site of Yang Zhai, Feng Shui should try to sit facing south to avoid exposure in summer and cold wind in winter. The choice of business address also needs to consider avoiding the sun and cold wind. Then, it is best to sit facing south, that is, sit south.
As a commercial store, if the door is open from east to west, then in summer, the sun will shine through the door from morning till night. The sunshine in summer is spicy, which is regarded as Shaqi by Feng Shui. This kind of suffocation is unfavorable to the business activities of the store. When Zazie entered the store, the clerk was the first to be disturbed. Under the scorching sun, the clerk was thirsty, Starlight Glimmer was sweating, and it was difficult to keep a good mood.
The clerk is depressed at work, or please enjoy the cool, or enjoy the cool, or the electric fan air conditioner blows fiercely. In this case, the clerk is bound to be upset, so he will inevitably treat customers who are regarded as gods by businessmen simply or even rudely. So, of course, there is no business.
Avoid cold shops.
If the shop faces north, it is unthinkable that winter will come. No matter whether it is blowing northeast wind or northwest wind, it will get into the big shop. Feng Shui also regards cold as a kind of Sha Qi, which is too cold to be conducive to people and business activities. As soon as the cold wind blows, the clerk has another kind of suffering. If he is healthy, he will have another one. If he is in poor health, he may get sick. Although the clerk wears clothes to keep warm, the cold is too heavy, which makes the clerk reluctant to walk around to promote the goods. Shop assistants are unwilling to walk because of the cold, which will slow down the flow of goods and reduce the sales of goods.
Avoid shops with excessive yin.
In the town, a crowded place is a bustling area. According to Feng Shui, some people are angry, because the sun is the spirit. The more people are angry, the more prosperous they will be. Using anger can bring prosperity to business.
From an economic point of view, the bustling area in a town is the most active and frequent place for commodity trading, and people gather to buy commodities to a great extent. If you choose to open a shop in the bustling area of the town, you can take the initiative to welcome your products to customers. If the goods can attract customers, they can promote sales and make business prosperous.
On the contrary, if the store is located in a remote street, it is equivalent to avoiding customers. When a store opens for business, customers seldom patronize it, which will make the store deserted or even empty. According to feng shui, people represent anger, and no one patronizes the shop, so the shop lacks anger. Less anger and more yin. The business depression in the store is the surplus of yin. Too much yin in a store will not only cause business losses, but also seriously damage the vitality of the owner and lead to the closure of the store.
Suitable open area
When choosing a location, the store emphasizes the openness in front of the house and accepts the vitality from all directions, which is consistent with the commercial emphasis on accepting visitors from all directions. According to this principle, when choosing a store site, we should also consider the openness in front of the store, and there should be no obstructions, such as fences, telephone poles, billboards, trees that are too covered, etc.
Paying attention to the openness in front of the store can make the store face all directions, which not only broadens the store's vision, but also enables customers and pedestrians far away to see the pavement, which is conducive to spreading the store's commodity information to all directions, customers and pedestrians. Feng Shui calls this information transmission the flow of qi, and with the flow of qi, it will be full of vitality. From the business point of view, customers and pedestrians may come to buy after receiving the product information of the store.