First of all, we should follow three elements: region, location and property.
Second, it depends on operating costs.
Third, the office buildings in the first-line business district and the second-line business district compete with each other, and the choice on demand is the last word.
Four, different types of enterprises have different requirements.
How to understand the location and investment of commercial office buildings? In the face of the complicated office market, what factors should enterprises pay attention to besides the quality, area and location of office buildings?
1. Three elements that should be followed in office site selection: region, location and property. Some data show that foreign companies often consider three factors when choosing office property. The first factor is the development of the whole target business circle; The second element is the specific location, that is, the location choice of office property; The third element is specific property and property management. In the business circle, many companies will pay great attention to industrial chain, industrial cluster and industrial zone when choosing office location, which is also the reason why enterprises choose a large area. Among many factors in the industrial environment, besides the number of educated labor force and existing educational resources, local support should also be considered. In site selection, one-time costs, including production costs, relocation costs and construction costs, should be minimized. Minimize daily operating costs, including labor costs, transportation, utilities and taxes; Minimize risks and consider various risk factors, such as * * * supervision and power supply. Maximize opportunities, don't choose a site for the sake of site selection, but take the site selection and relocation of the company as part of the company's development strategy.
Second, the location of office buildings depends on operating costs. This is the most concerned problem of enterprise office location at present. In the past, when an enterprise chose an office location, it first looked at the location and hardware facilities, because the economy was relatively backward and the level of urban development was low at that time, and geographical location became the key factor to determine the success or failure of the enterprise. Especially for some foreign-funded enterprises and emerging domestic enterprises that have just entered China, the popularity of enterprises is not high, and enterprises are very concerned about whether the selected office buildings can achieve the purpose of showing their strength and promoting their image. At the same time, enterprises also pay attention to supporting facilities such as air conditioning, electricity and transportation in office buildings, but pay little attention to operating costs. On the contrary, when enterprises choose office buildings, the first consideration is operating costs or office costs. Without cost, there is no good or bad office property, which is also the performance that the enterprise is responsible for shareholders, financial statements and cash flow. It is worth noting that office cost, as the key point of office building location, includes many aspects, of which rent is only one aspect, including depreciation expense, operating cost, human capital and so on. For several popular office distribution areas in Beijing, the average occupancy cost in CBD area is the highest, the financial street area is slightly lower than CBD, followed by Zhongguancun area. In addition, the location of enterprise office buildings should also pay attention to traffic conditions, health and safety, supporting services and employee relations. A new trend is that in addition to the real estate department, business department and legal department of the enterprise, the human resources department is also involved, and when selecting the site, it begins to consider whether the transportation and housing around the office building can bring convenience to employees and whether it is conducive to retaining talents. When an enterprise makes a decision to rent or buy an office building, it should take the location of the enterprise as a part of its business activities, not only considering the software and hardware conditions of the property itself, but also considering the financial relationship and employee relationship.
Third, the office buildings in the first-line business district and the second-line business district compete with each other, and the choice on demand is the last word. In Beijing, the office location of enterprises has generally gone through several stages of development: scattered high-grade hotels, pure office buildings in first-line business districts and characteristic stages in second-line business districts. The so-called first-line business circle refers to the three major business circles of CBD, Financial Street and Zhongguancun, while the second-line business circle mainly refers to the emerging business circles such as Asian Olympic Business Circle, BDA Business Circle, Wangjing Business Circle, Shangdi Business Circle and East Second Ring Business Circle. In the early 1990s, many foreign companies chose high-end hotels (such as Beijing Hotel) to promote products and attract customers. In the process of the gradual formation of the three business districts, enterprises found that hotels were not professional office environments, so they moved to pure office buildings, such as some office buildings in the International Trade Center, Kerry Center and Financial Street. With the development of economy, the second-tier business districts such as Yizhuang, Shangdi and Wangjing, which have the advantages of industrial agglomeration, have begun to rise, attracting more and more enterprises to settle in. For example, Nortel Networks, LG, Motorola and Ericsson have successively announced that they will move their headquarters from CBD to Wangjing. Tom from Oriental Plaza
(Photo album of main family transportation facilities)
Price) moved to BDA, which shows that enterprises have changed from attaching importance to production to attaching importance to intelligence and software, and the requirements for green ecological environment are getting higher and higher, while reducing operating costs step by step.
Four, different types of enterprises have different office space requirements. For some enterprises, it may be more appropriate to choose the second-tier business circle, such as network companies, software research and development companies, etc ...
How does the company choose the location of the office building? Hello, first of all, I think it is necessary to find a professional office building site selection consultant team, whether it is a single office building site selection, relocation, lease renewal, rent expansion or even rent reduction, or a unified strategy of purchasing office space to meet the expansion.
What do you think of the location of the office building? 3. tortuous shops and office buildings may lead to shareholder discord.
The tortuous office building is prone to the phenomenon that the boss is uneasy and the shareholders are not harmonious. Mainly because the zigzag building is completely empty in the middle of the whole building, which can enhance the lighting of the whole building, but a house is like a person's whole body, leaving a big well in the center of the building, just like a weak heart. Therefore, there must be difficulties in business promotion and civil strife among shareholders in the building set up by the company.
In the current office buildings, there are many zigzag buildings, but there are not many buildings with strong momentum, mainly because they don't know how to remedy them, which will make internal companies feel powerless. If the whole building is a department office of a single company, it will be selfish among shareholders. If the improvement is proper, the overall business development will be smoother.
Solution: solve the problem with eight treasures.
What's particular about the geomantic location of office buildings? It depends on whether the office building is prosperous or not and whether it can bring wealth.
When I was decorating, I invited Fang Xuan from Nanjing, and I was very satisfied.
How to pay attention to the beautiful scenery on the back of famous mountains in office building location? Where the wind gathers gas.
How to choose a site for entrepreneurship! First, minimize the one-time cost; Second, try to reduce operating costs; Third, to minimize the potential risks, there are many risks; Fourth, maximize opportunities. Requirements for the location of start-up companies 1: The location of the property is located in the economic development zone, high-tech park and other similar industrial clusters, and the corresponding industrial production factors, such as upstream and downstream partners, talents and industrial information, will be obtained, which is one of the important factors for the location of start-up companies. However, some enterprises choose to set up offices in the business districts or central business districts of provinces, municipalities and municipalities directly under the Central Government that can reflect the good image of the company or are close to the customer's location. Start-up company location requirements 2: Most IT companies have a large number of employees and work overtime. Therefore, such companies have strict requirements on the transportation and geographical location of the property to be rented (that is, the office address is close or more convenient to the employee's address). Entrepreneurial site selection requirements: power supply for software and hardware facilities, broadband network, property elevator, etc. And the handover of the rented house: initial installation (simple installation): hanging gypsum (aluminum button), white wall (wallpaper) and cement floor (network floor). Requirements for site selection of start-up companies 4: Requirements for site selection of property service start-up companies 5: Industrial supporting services High-tech enterprises will consider being close to universities and scientific research institutions, with sufficient scientific research personnel and a good human environment, which is convenient for information communication and international exchange; Legal consultation, property management, planning and other service institutions are relatively perfect; The degree of internationalization of institutional environment and management is relatively high. Entrepreneurial site selection requirements 6: professional product supporting services are the most important, which are elaborated in another article.
How to pay attention to feng shui in office building location? Shanghai Shenyi Zhenren, a master of office building geomantic location, pointed out: When choosing an office building, we should pay attention to the openness of the famous hall in front of the office building and not be piled up by sundries.
Which office building site is more professional? If you want to consider long-term development, it is recommended to choose a professional big company. I know five major international companies, such as Jones Lang LaSalle, which have specialized strategic consulting-real estate portfolio planning, site selection consulting and overall planning.
Its capital market department recently studied the impact of global interest rate fluctuations on the yield of high-quality office buildings in the Asia-Pacific region, and drew some conclusions. There are also research data on office buildings in China. Understandably, for some people who want to invest and know the location of office buildings, there should be some reference.
What are the decisive factors for the location of enterprise office buildings? If the office building is located, it is necessary to consider whether the transportation is convenient, whether there is a subway around, how far it is from the subway, and whether there is a bus around, all of which make it convenient for employees to go to work; Whether the surrounding facilities are complete, whether there are catering facilities and store facilities. , convenient for employees to eat nearby; The location of the office building should also consider the surrounding environment, whether there is a strong business atmosphere, whether it is conducive to the office atmosphere, whether there are similar industries nearby, and whether it forms an industry atmosphere.