Competitive Advantage of Han Bang Flooring —— Appreciation of Han Bang Flooring

"Han Bang" is the floor brand that the company strives to build. Its business scope covers laminate flooring, multi-layer solid wood flooring, ecological flooring, solid wood flooring and floor supporting products. Its marketing network covers 28 provinces and cities in China, and is exported to the United States, Japan, Russia, Southeast Asia, South Asia and other countries. What's the quality of floors in Han Bang on such a large scale? After reading the introduction of the following article, you can read it yourself.

Brief introduction of floor

Floor, that is, the floor of a house or the surface layer of a floor. Made of wood or other materials. It can be divided into solid wood flooring, solid wood composite flooring, laminate flooring, bamboo flooring, cork flooring, geothermal flooring, plastic flooring, anti-static flooring, bamboo-wood composite flooring, curved flooring and natural landscape feng shui flooring.

Han Banglou Picture Appreciation I

Han Bang floor

Hua Gang Building Decoration Materials Co., Ltd. is one of the large-scale wooden floor manufacturers integrating R&D, production, sales and service. Hua Gang is committed to providing consumers with "good flooring" and has formulated the industry standard of "good flooring" in China to guide the healthy development of the industry. After more than ten years of self-improvement, we strive to revitalize the country only for prosperity.

The company was established in February 1999, with a total investment of nearly 1 100 million yuan and an area of 36,000 square meters. The company has the world's advanced imported automatic production line and strong product research and development capabilities, and its annual production capacity exceeds120,000 square meters.

Appreciation of Han Bang Floor Paintings II

The company takes "unity and truth-seeking, self-improvement and dedication, excellent quality, prosperity and rejuvenation" as its purpose; With the goal of "building a domestic first-class flooring enterprise, building a domestic first-class flooring brand and producing domestic first-class flooring products", we will bring high-quality living space experience to consumers through high-quality products and high-quality services; The company vigorously develops direct stores and franchise stores nationwide, develops enterprises with advanced marketing system and scientific management mode, and prospers the country.

Han Bang floor picture appreciation III

Han Bang floor connection bracket:

① The headquarters of the company regularly or irregularly trains the agent teams and marketing personnel at all levels in professional knowledge, marketing skills and the latest development of floors.

(2) The regional manager shall assist the agent to develop and supervise the secondary and tertiary sales channels.

③ The Marketing (Management) Center regularly and irregularly sends trainers to train shop guides and franchisees in store sales skills, floor knowledge, brand concept and sales strategy.

(4) Provide a complete set of floor installation knowledge, a series of teaching materials for maintenance and installation workers management, and conduct special training.

⑤ Regional managers visit regularly to exchange the latest trends and best-selling products in the floor market, and provide operational marketing plans for in-store display, decoration, community promotion and the development of decoration companies.

⑥ For new customers, the marketing (management) center will analyze the investment risks and returns, and provide the market environment questionnaire, the analysis table of the location of specialty stores, the pre-market development plan and the brand marketing plan according to the actual situation of the franchise stores.

⑦ For the newly-joined provincial agents, the marketing (management) center sends regional managers to assist the provincial agents to develop secondary and tertiary distribution networks.

⑧ Han Bang Headquarters will provide unified store design patterns and CDs, and arrange special personnel to guide the store decoration to ensure the unified decoration effect of the store.

Pet-name ruby marketing (management) center provides perfect after-sales service policy to ensure that franchisees can operate and sell with confidence.

① Sample support: The marketing (management) center will provide a complete set of samples of laminate flooring series.

②VI image support: unify store clothing, install workers' clothing, and unify the national store image.

③ promotional gifts support: floor mats, advertising pens, advertising T-shirts, paper cups, etc.

④ Image gift support: mobile phone vertical display card, handbag, advertising umbrella, etc.

① The marketing (management) center will provide a shop design renderings and size design drawings according to the agent's shop size.

② The support policies for new dealer stores that meet the requirements of the first delivery volume are as follows:

(1) Provide a complete set of samples free of charge;

⑵ Provide a full set of exclusive store supplies free of charge: flags, power of attorney, price tags, purchase orders, complete sets of certificates, bills, handbags, doormats, exclusive store marketing manuals, POP posters, project tenders, quality assurance cards, product brochures and folding materials.

(3) The decoration expenses of the exclusive store shall be reimbursed according to the unified standard.

(3) Advertising expenses support:

(1) The advertising investment company will focus on investing in key markets and supporting key customers.

(2) The company will set up an advertising fund according to product sales.

⑶ Marketing and advertising expenses should be tailored to local conditions.

Han Bang laminate flooring is also a unique competitive advantage. Han Bang laminate flooring uses pine core substrate. Because pine is rich in oil, only a small amount of glue is needed in the process of producing laminate flooring substrate, which ensures that the formaldehyde emission can be reduced to a very low level. Are you moved by such a good brand? Please pay attention to our website for more information. Or go to Rilong Mall to buy your favorite products!