Location is very important.
There is a "big garden" on Fengqi Road, which is as big as a giant. It is said that there are two or three freight cars alone! Like this "New Town Orchard" on Gudun Road, a facade is about 50 square meters, and the boss even has four or five people, which is more suitable for small business operators like her to invest.
Ask the heads of the two stores to give directions on the secret recipe of opening a shop. "The positioning of fruit supermarkets should be' less than the top, more than the bottom'-your price can't compete with big supermarkets, but you must be different from roadside stalls. It is not necessary to open a fruit supermarket, but the atmosphere must be very good, because exquisiteness and individuality are the characteristics of fruit supermarkets. "
The first step, of course, is to find a suitable store. "Dahuayuan" chooses the commercial office building on Fengqi Road in the city center, with a residential building like Guodu Apartment on one side and Sanhuayuan not far away, which is both commercial and residential, with both commercial and life flavor; Although the "New City Orchard" is located in the west of the city, the Yijing Garden on the side is about to be delivered, and there are many properties such as Guihua City and Dangui nearby, so the residents' consumption power is good. Judging from the operation of the two stores, the correct location has brought a lot of people, and there are many people who buy in retail and buy in group.
Choosing a good store requires simple decoration. The owner of the orchard in Xindu City spent 30,000 yuan to decorate the fruit supermarket, making it look like someone else's living room. The log shelves are filled with colorful fruits, and some petty bourgeoisie elements such as perfume lilies and rattan baskets are not forgotten. Ni, a designer, also made a two-wheeled scooter with crisp strawberries on it, which was very eye-catching.
The second is to choose the purchase channel.
Wu Jingming, the head of Dahuayuan Fruit Supermarket, has been engaged in fruit business for more than 20 years and established his own purchase network. He can buy goods directly from the place of origin, and the same fruit has two fewer intermediate links than others (most fruit wholesalers are second-class wholesalers, and they have to pay the wholesale market management fee in addition to the first-class wholesalers), so that the profits can be in their own hands. For a petty-bourgeois owner of a new city orchard, the skills of purchasing goods have to be slowly pondered in daily practice. In order to buy fresh fruit, Ni goes to Genshanmen Fruit Wholesale Market almost every day. "It is very important to know the source of goods, and poor purchase will directly affect sales; Be careful of some delicate fruits. "
Once again, it is fresh and cold storage.
Dahuayuan fruit supermarket has its own 30 ~ 50 tons cold storage, and a small amount of fruit can be stored by itself. During the peak season, many fruits are basically sold out on the same day, saving a lot of money. Wu Jingming also contacted the Hangzhou Meat Joint Factory with large-scale refrigeration facilities to prepare for the preservation of large quantities of fruits.
Thinking about fruit
There is a bundle of sugar cane at the entrance of Xincheng orchard. The owner said frankly, "I didn't want to sell sugar cane at first, because it was dirty. Later, I found that selling sugar cane could bring people and other fruits, so I was willing to do more business."
Fruit supermarkets should consider more from the consumer's point of view, such as customers' free choice, matching fruit baskets, offering preferential rewards on specific holidays, launching lover's fruit gift boxes and lover's fruit feasts on Valentine's Day, and holding fruit exhibitions in nearby residential areas. , are ways to expand brands and increase sales.
After a while, the boss of Xincheng Orchard is going to launch a fruit bar to help customers squeeze the selected fruits into juice. If conditions permit, he wants to open a chain store. The biggest feature of Dahuayuan Fruit Supermarket is its all-weather service. You can also go there in the middle of the night to pick some fruits to satisfy your appetite, whether retail or wholesale. It is understood that on the first day of the opening of Dahuayuan Fruit Supermarket, from 24: 00 pm to 6: 00 the next day, it made a turnover of more than 1 1,000 yuan.
Calculate gross profit.
Where is the profit point of opening a fruit supermarket? We might as well settle accounts.
The fruit supermarket needs a medium-sized area to show its unique personality. Choosing a 50-square-meter storefront in downtown area requires at least 80,000-90,000 yuan per year, and the decoration cost is about 20,000-40,000 yuan. The key is to highlight your own characteristics. In addition to rent and decoration, monthly utilities, labor costs and freight costs will cost about 3,000-4,000 yuan. Dahuayuan Fruit Supermarket is about 820 square meters, with about 60 employees. In a prime location like Fengqi Road, the monthly rent will be more than 654.38 million yuan, and the monthly salary expenses of employees including retail, finance and outsourcing will also range from 40,000 yuan to 60,000 yuan.
The gross profit of fruit monopoly is actually not low. According to informed sources, the gross profit of ordinary domestic fruits is 20%-30%, while the gross profit of imported fruits can reach 60%-70%. Of course, the risk of selling fruit lies in the problem of preservation and decay. If some fruits have passed several days, the price should be reduced in time, as long as it is higher than the opportunity cost (thrown away because of rot).
The business of fruit supermarket
Lou Jie, the owner of Dadongmen Fair Price Fruit Supermarket, opened the first freshly squeezed fruit juice shop in Hangzhou on a whim based on years of operating experience, which not only killed the dead corner, but also found a way to make money for the fruit supermarket owner's biggest headache-the poorly sold fruit.
Open a fruit supermarket with a rent of 300 thousand
"Dadongmen" is located in Xinhua Road, Hangzhou, with an annual rent of nearly 300,000 square meters. In September 2005, when Lou Jie made up her mind to open this fruit supermarket, her husband resolutely opposed it. The reason is simple: there are many clothing stores on Xinhua Road, which have to close because of the annual rent increase. How can an old and few fruit supermarket afford the expensive rent here?
"If people's minds are alive, how can they stifle business?" Sister Lou thinks so.
After nearly a year of operation, the business is not dead, but there is a "dead corner" in the shop with an inch of land-because it is very hot under direct sunlight, customers are always reluctant to stay in the corner on the left side of the shop door in summer.
Bad fruit becomes more profitable.
So Lou Jie spent 20 thousand yuan to decorate and buy equipment in this particularly hot corner of the fruit supermarket and opened a freshly squeezed juice shop. "This place was supposed to pay rent, and it is empty, which can increase a sum of income." Sister Lou said that turning this unprofitable place into a small "cornucopia" has been repeatedly demonstrated by herself: first, there is no decent drink shop on Xinhua Road, and second, the juice bought on the street is always "not worthy of the name", and some of them add a lot of flavors and pigments, while fruit shops can use local materials, and even the fresh juice in big shopping malls is not all from their own stores. Coupled with the most popular "transparent production process", customers will definitely be willing to pay now. During this year, Lou Jie also observed that many customers who came to her store were outsiders in apartments and office buildings near Xinhua Road, and their demand for freshly squeezed juice was particularly strong.
Sure enough, the freshly squeezed juice shop earned more than 500 yuan on the first day of its opening. The boss of a Korean company nearby asked employees to drink fresh juice twice a day. Sister Lou has another account in her heart: in summer, the daily consumption of fruit is as high as 5%- 10%. "Some are not good-looking, such as peaches with hard scars and cucumbers the next day, which can also be used as raw materials for freshly squeezed juice."
Since the fruit shop has become an open shelf like a supermarket, the fruit that sells badly has always been a chicken rib in the eyes of the owner. Usually, they have three ways out: or sell them at ultra-low prices, just like a big supermarket handles a batch of vegetables and fruits with "low prices every day" every night; Or give it to friends around you for free; Or wait until it really can't be sold, and reluctantly throw it away as garbage. Sister Lou, on the other hand, made these delicious and unsightly fruits glow with "second spring" in the juice shop.
Peaches in the shop are priced at ￡ 2. 8 yuan /500g. It takes about three peaches to make a cup of fresh peach juice, weighing about 400 grams and worth 2. 2 yuan, after making juice, the price is 2. 5 yuan, although the cost and labor cost of making ice cubes on the stand seem unprofitable, but after careful analysis, tapestries that could have been worn out or discounted can be sold at the price of high-quality peaches, and both in and out are a sum of income.
According to an experienced fruit shop owner, every once in a while, juice earns different income from the operation mode of "Dadongmen". "Like those watermelons with large sales, they are shipped directly from the orchard. The original cost is low and the price is 2. 5 yuan, you will earn more. "
Membership points are produced on a large scale.
In fact, opening a juice shop is only a small part of the business for Lou Jie, who has always stressed that "you should use your brain to do business, and you can't bow your head and do it blindly". "When doing business, you should study the psychology of customers." At the "Dadongmen", the air conditioner is fully open every day. "Clean and cool, customers are willing to stay and pick more fruits. Don't save small money, big money will follow you.
Because there are many residents around "Dadongmen", in order to stabilize members and attract customers, she came up with a unique method of membership points. Every member spends 1 yuan 1 points, and when it reaches 1, she gives out fruit vouchers from 50 yuan. "Fruit discount cards are available in many places. Why do people have to choose your store? Much more attractive than others. In fact, when customers spend 1000 yuan, I definitely earn more 50 yuan. This 50-yuan customer eats his own food. "
When the weather turns cold and ice silver can't be sold, she sells candied haws and hot drinks now. "The business will definitely be very hot at that time."
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