First, open channels to find shops. Nowadays, many entrepreneurs like to know shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet. In fact, there is a "2: 8 rule" in the store market, that is, only 20% of the stores openly rent information, while 80% of the stores conduct covert transactions by private transfer. Therefore, looking for a shop must broaden the channels and take a multi-pronged approach.
Second, "passenger flow" is "capital flow". Shop location must pay attention to the flow of people around, traffic conditions and the surrounding residents and units. For entrepreneurs who run stores, "passenger flow" means "capital flow". Don't choose remote areas for fear of competition. In fact, the concentration of shops in the business circle helps to accumulate popularity, but we should pay attention to the problem of commercial dislocation.
Third, the site selection should be forward-looking. Not all "gold markets" are sure to make money. Sometimes, when the municipal planning changes, the bustling area may become a lonely place. Therefore, entrepreneurs should take a long-term view when choosing a site and learn more about the future development of this area. In addition to municipal planning, we should also pay attention to the future competition in this field with the same industry.
Fourth, pay attention to the cost performance of rent. There will be great differences in store rents in different geographical environments, traffic conditions and building structures, sometimes even more than ten times. For entrepreneurs, we should not only look at the superficial price, but also consider the cost performance of rent. For example, for restaurants with a monthly income of about 20,000 yuan, it is more appropriate to rent 3,000-5,000 yuan per month, which can guarantee a certain gross profit margin.
Fifth, the "group rent" method is economical and practical. At present, there is a great demand for small shops with a size of 10 square meter or more, so the rent is rising, while the value of large shops with a size of one or two hundred square meters is falling because of the delay in rent. In this case, it is suggested that several entrepreneurs "eat" big shops at low prices by group renting, and then divide them. Careful calculation can save a lot of money.