First, because the traditional custom thinks that the fortune of any year of the Animal is relatively low and unfavorable, and red is the festive color that China believes in, so red can wash away the bad luck of this year of the Animal. So wear red in the animal year.
Second, the taboo of the Year of the Animal has a wide influence among the people. In the folk customs of the north and the south, there is a tradition of hanging red in the animal year to avoid evil spirits and disasters. So people especially like red in every animal year. Wearing red clothes or red string bracelets in the animal year means that the animal year is prosperous, so auspicious colors can drive away bad luck.
Third, the importance attached to red in the animal year should come from the worship of red in the traditional culture of Han nationality in China. The concept of red to ward off evil spirits and red auspiciousness has existed since primitive society. Red is the color of the sun, blood and fire. With the changes of the times, this thought of respecting red has not changed. Red couplets, red wedding dresses, red hijabs, red candles, new family red lists for old weddings of Han people, and so on. Whenever and wherever, people should use red to add joy. Han people regard red as a symbol of happiness, success, loyalty and justice, especially red has the function of exorcising evil spirits and protecting the body. Therefore, on New Year's Eve, people put on red underwear early, or wear red belts and some accessories tied with red silk to welcome their birth year. It is believed that only in this way can we avoid disasters.