The atmosphere and artistic conception of coffee shops are increasingly becoming an important factor for consumers to choose coffee shops, and the decoration style of coffee shops greatly affects the creation of atmosphere and artistic conception. Starbucks coffee is such a coffee brand, with unique decoration style and comfortable environment, which is a major feature to attract consumers.
I believe you can also see in your life that Starbucks coffee shops in different geographical locations have different store sizes. Some people may recall that normal franchise brands should not be unified in decoration design and store display. Why are Starbucks coffees not all one-on-one? What Xiang Xiao is talking about here is the influence of the scale and positioning of franchise stores on Starbucks.
If the Starbucks coffee franchise store is located in the office business circle, then the basic consumer group is the professionals in the business circle. These consumer groups are pursuing a leisure and elegant consumption experience. This kind of store generally needs a relatively large storefront business area, and the atmosphere in the store should be comfortable and elegant. You can relax or negotiate business.
There are also many coffee franchisees. In shopping malls and coffee shops in residential areas, take-away business can be carried out when there are many frequent customers. The area of the franchise store does not need to be too large, but it must be clean and tidy, and the service is good.
When driving near a busy pedestrian street or a leisure shopping center in the city center, you don't need to worry about passenger flow or shop area. Generally, you only need to have a shop location of ten or twenty square meters and put a few tables and chairs on it. The decoration of the store is embellished on the basis of the decoration of the basic brand, and some careful layout in the store can also become a factor to attract customers.
In the traditional catering franchise, most franchisees are struggling to open franchise stores in the most prosperous area of a city, which is good for business and high for joining. Only rich franchisees can do it.
Many franchisees join Starbucks because of its brand awareness and strong brand reputation, so franchisees can attract the attention of a large number of consumers, and they can join wherever they open stores. Franchisees should look at the future market development from a development perspective and not be confused by immediate interests.
With the continuous progress of economy, people's quality of life is also improving. Most people, the target consumers of Starbucks, are either on their way to work or spending money to travel, especially in some tourist attractions and coastal cities, where people come and go at a fast speed.
Starbucks coffee expands its business and extends its brand influence to major high-speed service areas. Starbucks brand can be seen in all major high-speed service areas. Tens of thousands of people move at high speed every day, and it is very tiring to drive long distances. What is more effective than a cup of coffee?
The high-speed service area has been providing rest, refueling and body charging for passers-by. The catering industry has unique development advantages in the field of high-speed service. Among many catering brands, coffee is the product that can refresh pedestrians and drive away fatigue.
It is not difficult to look at the development trend of the future market from a development perspective and develop high-speed service, which is an inevitable competition in the future catering market. Now, if you choose to join the Starbucks coffee brand, you can take the lead in the market development and enjoy the unique advantages of development. It is better to join Starbucks and leave the city to do high-speed business.
Article source: Starbucks official website