It can be said that the title directly determines the final reading volume of the article.
So for an article, the importance of the title is self-evident.
So, how to write an attractive title for your article? I summed up six techniques that I often use:
Divide the full text into several parts, summarize it roughly, and then show it in figures in the title.
This is the title of the numerical classification table.
For example, when I first entered the workplace, I found these three cruel facts.
When we do reading comprehension, we always mark the answers with 123, because the numbers themselves are indicative and can make our answers clearer.
So, use numbers in the title, and through the expression of "first, second, third …", readers can feel what you are saying very clearly.
At the same time, numbers can contain multiple key information. For example, "three truths" are three different messages, and the text can be unfolded from three different angles, which makes the overall structure and layering of the article very strong.
Set suspense in the title, arouse readers' curiosity, and let readers click into the article unconsciously.
This method, I call it suspense guidance.
For example, this unknown scene is hidden in the underground garage of 4S shop.
This is a typical suspense, which makes readers have questions and read the article with questions.
When you see this title, do you want to click in to find out?
What needs to be vigilant is that such titles are easily exaggerated or even distorted.
You can work hard on the title, but don't be a title party. The article is beside the point. In this way, even if the reading volume comes up in a short time, it is difficult to retain readers and it is difficult to have long-term development.
Bring hot events into the title, so as to attract readers' attention to the title.
That is what we often say, rubbing hot spots.
For example, "The car thief was released from prison and became an online celebrity, and Zhong Nanshan was scolded for hot search: What happened to our world? 》
First of all, this kind of title takes a hot event as the starting point to attract readers' attention; Then he immediately expressed his views and laid the tone of the whole chapter.
However, it is worth noting that there is an important premise for writing such titles, that is, the writing angle.
Hotspots are not anyone's patent. If everyone writes, we must learn to analyze hot events from different angles.
Because a brand-new angle will make readers shine.
The remarkable feature of anti-cognitive title lies in its anti-commonsense, which subverts the inherent cognition of readers.
First of all, this title has a certain visual impact, so as to achieve the effect of being attracted at first sight.
For example, after breaking up with my boyfriend, I couldn't help laughing.
What's good about this title? It has two key words: "breaking up" and "laughing". In our general cognition, it should be very sad for a person to break up. Why are you laughing?
Under a common sense, make another reasonable interpretation from a brand-new angle.
Peace is different, or even just the opposite, which often gives people an unexpected freshness.
We should pay attention to this kind of title, that is, we must fill in the pit we dug, and don't keep the reader's appetite, but in the end we can't justify it.
The story is embedded in the title, giving people a crisp and intuitive reading experience. This is the title of the embedded story.
For example, at 2 am, my best friend's boyfriend came into my room.
Through this title, we can see a simple story. So, do you want to know the subsequent development of this story?
This title gets to the point, and it reaches people's hearts with highly concentrated stories.
Because people naturally like to read stories, embedding stories in titles can arouse people's association and curiosity, and naturally expect the follow-up plot.
However, it should also be noted that to write such a title well, your story must be wonderful enough.
Some titles, if you look closely, will find that there is more than one skill used in them.
For example, the title of my article "How to write an attractive title for the article? I summed up these six skills.
Let's take it apart.
"Writing for ..." is a positioning, and its purpose is to divide readers.
"Title" is more specific, and it is clear that this article will introduce the relevant content of the title, which is straightforward.
"How to write" drives questions with questions, which can make readers have doubts and expectations about the text.
The "six tips" clarify the center or key points, and are also a brief summary of the content of the article.
The advantage of this writing is that, first of all, readers can clearly know the main content. Especially dry goods articles, easy to read and focused;
Secondly, for the author, this proposition can limit the article to a range. When writing this way, start with the "six …" in the title introduction, so as not to digress.
So through this comprehensive question, we find that as long as we master some basic methods, all kinds of questions can be used flexibly. In the long run, your level will naturally come up.
Ok, the above is my summary of the six skills of writing topics at ordinary times.
Usually, you can also pay attention to accumulation, see how others write, learn more and practice more.
I believe a good title will definitely add a lot of color to your article!