The other is to stigmatize China's unique car models, emphasize the so-called "orthodoxy" overseas, and disguise themselves as "people who know cars". This kind of person who kills "special cars" is really ridiculous. Aren't people who haven't been abroad inferior? History has proved why other people's calibration is popular in China.
I said a long time ago that automobile culture must be born from life. The station wagon is a model originated from traveling. This is life. Pickups are popular with Americans because there are many free farmers and pickups can hold more sundries. This is life. In China, I like SUVs because of the road conditions, but I just don't know anything about cars?
The lifestyle of China people is definitely different from that of foreign countries. As one of the carriers of life, there is nothing wrong with making changes to adapt to the consumers in China, so as to become a special model. Moreover, many special cars sell well, which also shows that this kind of car is most suitable for China people.
With the constant change of China automobile market, the form of "special car" is also changing. The earliest special vehicles should be Santana and Jetta. At first, they were introduced through CDK mode. Later, after continuous localization, it was finally out of touch with foreign models and became a miracle car passed down from mouth to mouth by Chinese people. I don't think Jetta has such a good reputation abroad.
Then came Deyuanlang-LaVida, a model specially developed by Volkswagen for China. From PQ34 before to MQB now, LaVida has always been in the top few sales lists. This strategy of Volkswagen is so successful that when Volkswagen introduces new models in China, it will make some changes according to the market in China. Facts have also proved that Volkswagen has been the car company that knows China people best for so many years, and this achievement cannot be separated from the influence of special vehicles.
For a long time, in the face of the increasingly important China market, international brands will launch a model specifically for the China market after launching a model. Lengthening the wheelbase or adding a "tail" to the hatchback is a routine operation. Although this operation will have a great impact on handling, it has been criticized by many people who know cars. However, it is undeniable that the wheelbase is lengthened or the buttocks are increased, which increases the space that Chinese people like very much. If consumers like it, that's right.
Audi is the most representative one. When Audi launched the Audi A6, it chose to lengthen it, and then it was a mess, and the status of the official car was unshakable. Later, as we all know, the brand-new models of Mercedes-Benz or common joint venture brands all chose to lengthen when they entered China, which shows the influence of domestic consumers' preferences on the models.
In addition to lengthening the impact of handling, in order to meet the space needs of Chinese people, rear-drive and front-drive are also criticized by people who know cars. Everyone should know who the professor is talking about. When the domestic BMW X 1 appeared, it encountered many complaints such as "the predecessor BMW was impure". However, after the listing of BMW X 1, the sales volume went up all the way, and the law of true fragrance was staged.
A slap in the face
After all, not everyone needs a rear-drive BMW to bend the mountain road. Buying the first car for the family is still the most important consumer demand in China. Although the predecessor BMW X 1 is generally manipulated, it is not wronged to sit up. At the same time, buying a car is more or less a "conspicuous consumption". It really doesn't matter to me whether it is a rear drive or not, but a BMW logo is enough to bring us psychological satisfaction. This money is well spent!
Global Pan-Asian Research Center
This epidemic has made many foreigners see the advanced nature of China's system. In fact, joint venture car companies have seen this from a long time ago, increased their investment in China, and achieved great returns. In addition to increasing production lines, investment measures include setting up an independent research institute in China to develop vehicles specially designed for China.
For example, Honda Jade is a model developed by Honda for the China market. When the MPV concept showed signs of popularity, it sold well in China. Excellent appearance and stable powertrain, no wonder everyone likes it. But later, because the space is not very practical, it gradually faded out of people's sight.
You may not know that Honda took a fancy to the excellent comfort of this car and introduced it to Japan, which also shows the Excellence of the special car.
Mazda CX-4 is also specially designed for China. At that time, many foreigners admired its amazing appearance, and they shouted that Mazda was unfair.
In fact, the car has become the most powerful model that car companies must come up with. After all, the network is developed. If China people find that car companies are partial to each other through the external network, then this car is likely to be cool, which car companies can't afford. For example, the K20C3 engine +ZF 9AT power unit used in this special vehicle of Guandao was Honda's latest power unit at that time.
Therefore, even if you buy a special car, if people who know cars are labeled as "not knowing cars", you don't need to pay attention to them. Because you know your needs, the car that suits you is the best. Moreover, many special cars are the top technology of car companies, and there is no reason to question them. You can always refute them loudly.
It is hoped that more and more "special vehicles" in China will go abroad, and one day China will become the center of automobile research, development, design and manufacturing in the world. Let China's automobile culture be world-renowned, and let people who "know cars" know cars better.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.