Factory site selection case article 1? On the afternoon of October 26th, 2007, it was held in Beijing. Sanofi? Aventis establishes flu vaccine factory in Shenzhen? At the press conference, Shenzhen Municipal Government and Sanofi? Aventis also announced that under the witness of the leaders of China and France, Sanofi? Aventis signed an agreement with the Shenzhen municipal government to establish a flu vaccine production factory in Shenzhen. This is by far the largest foreign-funded biopharmaceutical project in China, with an investment of 700 million yuan in the first phase.
Regarding the choice of building a factory in Shenzhen, Sanofi-Aventis CEO Lei said that this is the company's strategic choice. Shenzhen is one of the most dynamic cities in China. The company has a good history of cooperation with Shenzhen for ten years, which has been strongly supported by Shenzhen, especially the skilled skilled workers in Shenzhen, the good production environment and the great interest of the Shenzhen municipal government in the project, encouraging such high-tech projects to settle in Shenzhen and other factors, which finally contributed to the company's investment in Shenzhen.
Sanofi Pasteur (Sanofi Pasteur is Sanofi? Aventis Group Vaccine Division)? The negotiation of Shenzhen influenza vaccine project lasted for three years, and investors made three rounds of evaluation on the site selection. On July 19, 2007, the two parties finally signed the Project Investment Preparation Agreement, and decided that the new vaccine production plant would be located in Shenzhen National Bio-industrial Base. ?
Case study of factory location 2 Qin Jie and her husband started their business together, from a small clothing store to a clothing factory with tens of thousands of people today in three years. Is it true?/You don't say. Husband and wife are United, and their profits are broken? Recently, they want to further expand their business and prepare to build a large factory on a piece of land near the original factory, but for the sake of caution, the couple invited the author to do a field survey.
On the appointed day, Qin Jie drove to lead the way to a large open space, only to see green grass here, a large factory area formed a backer, and one side was clean. Surrounded by mountains and waters? At first glance, it looks good, but after a careful look at the shape of the stream and the terrain of the whole land, it feels bad, because the whole stream is formed like this? Pull back the bow? Shape: According to the geomantic point of view, the river in front of Yangzhai is in the shape of an inverted bow, just like an open bow facing it. It is a symbol of catastrophe and is used as commercial land nearby? Water? It directly affects the operating conditions of enterprises. Reverse bow water to the outside of commercial land? Vent? Go, is worthy of the name? Lose money? Land? Sister Qin listened to my analysis and said reluctantly. From what you said, this land can't be used for business at all, but what about my husband and the person in charge who rented this place before? Village Committee? We already have a verbal lease commitment, if now because? Feng shui? It's a little unreasonable to go back on our word Do you think we can only build first-and second-line production workshops and workers' living quarters here, while the original factory area is reserved for offices and finished product packaging rooms, so business negotiations and products are not here? Sister Qin's words fully reflect the unique versatility of businessmen. It seems that this is the most reasonable way, but from the perspective of geomantic omen, there is another one in this place, which is a pity. Disadvantages? Is it because of the restrictions of other factories built next to it and the shape of the stream that it becomes a piece? Triangular land? (note: the whole terrain looks like an incomplete irregular triangle), this kind? Triangular land? Maybe it's not very serious in feng shui? Break money? I'm worried, but because of the unstable gas field, people who often move here are prone to injuries and disasters. Sister Qin was rejected by me? Construction plan? And then ask again and again? Resolve? The way, from her tone, the author heard her disappointment here. The author put forward the concept of triangle? Triangle? Separate them? Green area? Solution.
Factory Location Case 3 Aisuoer (Guangzhou) Packaging Co., Ltd. is the exclusive investment enterprise of Aisuoer Packaging Group in China. At present, Esall has four factories in China, which are located in Guangzhou Economic and Technological Development Zone and Yonghe District, Hefei Economic and Technological Development Zone and Jinnan District of Tianjin. Each company has its own emphasis in the field of production. Guangzhou Development Zone Branch and Hefei Branch serve Procter & Gamble and Unilever respectively, and mainly supply two brands. Guangzhou Company and Tianjin Branch are supply production bases open to all customers. By the end of this year, Ethel will set up a fifth factory? Esall Packaging (Jiangsu) Co., Ltd., as another national production base of Esall.
Suzhou new factory is located in Changshu, Suzhou, with a construction area of about 5000 square meters. The annual production capacity of the first phase of the factory is expected to reach 65.438+0.6 billion yuan. According to Esall, there are many domestic and foreign first-line daily chemical manufacturers in East China, such as GlaxoSmithKline, Langshi, Unilever, L 'Oré al, Beiersdorf, Johnson & Johnson, Baique Ling, shanghai jahwa, Appropriate Herbal Medicine, Kans, Polaiya and so on. The completion of the new factory in Suzhou will help Esall to better serve customers in East China.
In recent years, the global trend of using composite hoses for cosmetics is very obvious. Composite hose is favored by multinational cosmetics customers and national leading brands in China because of its diverse sheets, exquisite printing, good barrier performance, all-round anti-counterfeiting technology, rapid response brought by fully automatic integrated production and the advantages of sustainable development. On a global scale, ESOL has started to cooperate with L 'Oreal, Procter & Gamble, Unilever, Beiersdorf, Johnson & Johnson and Henkel in the application of composite cosmetics. ESOL is full of expectations for China, which has become the second largest cosmetics market in the world. With the establishment of the new Suzhou factory, Esall has completed the most important strategic layout in the cosmetics market in China.
How to choose the location of the factory? 1. Factors to consider when choosing a factory site.
1. The factory is located in the urban area: this kind of factory is suitable for high-tech industries with technology-intensive, capital-intensive, small floor space, no noise, no air and no water pollution. Advantages are: convenient transportation, well-informed, easy to introduce talents and low transportation cost. Disadvantages are: high land and labor costs, many restrictions, easy to move because of urban planning and other reasons.
2. The factory is located in the suburbs: this kind of factory has the strongest applicability, has all the advantages of downtown location, and is also suitable for labor-intensive enterprises, with low land and labor costs and relatively few restrictions, and is an ideal factory location.
3. Site selection in rural areas: There are many such sites, such as roads, water supply and power supply, which are far away from cities, docks and railway stations, and should be analyzed differently. This kind of factory is suitable for labor-intensive and polluting industries. Advantages are: low land cost, low labor cost, close to raw material production, low requirements for workers' quality and easy recruitment. There are also many disadvantages: high sales and transportation costs, small amount of information, poor traffic conditions, frequent water and power outages, etc.
Second, the industrial plant location skills
1, located in the urban area.
This kind of factory is suitable for high-tech industries which are technology-intensive and capital-intensive, occupy a small area and have no noise, air and water pollution. Advantages are: convenient transportation, well-informed, easy to introduce talents and low transportation cost. Disadvantages are: high land and labor costs, many restrictions, easy to move because of urban planning and other reasons.
2. The site is located in the suburbs.
This kind of site has the strongest applicability, has all the advantages of the downtown site, is also suitable for labor-intensive enterprises, and has low land and labor costs and relatively few restrictions, so it is an ideal site choice.
3. The location is in the countryside.
There are many kinds of such venues, such as far away from cities, docks and railway stations, as well as roads, water supply and power supply, which should be analyzed differently. This kind of factory is suitable for labor-intensive and polluting industries. Advantages are: low land cost, low labor cost, close to raw material production, low requirements for workers' quality and easy recruitment. There are also many disadvantages: high sales and transportation costs, small amount of information, poor traffic conditions, frequent water and power outages, etc.
The advantages and disadvantages of the above analysis are that geographically, it is not that the location with many disadvantages is not suitable for factory location, which depends on the nature of the factory. For example, the location of the city center has many advantages, but if your factory is a labor-intensive enterprise, it is not suitable. It is more appropriate to arrange it outside the school or in the countryside. We should consider raw materials, labor supply, marketing, land use costs and investment environment. Whether the supply of raw materials is guaranteed, the freight rate is high or low, whether skilled workers or heavy manual workers needed for production can be recruited, and whether the market sales are favorable are all factors to be considered in the factory site selection. At the same time, whether the place suitable for your factory can buy or rent a suitable land plant and whether the land price and house price are reasonable are all important conditions that must be considered in site selection. There is also a very important premise, which is the investment environment (including hard environment and soft environment) where the site is located. Hard environment mainly refers to whether the traffic is convenient, whether the demand for electricity is guaranteed, and whether the water supply, water source and sewage discharge can meet the requirements. Soft environment mainly refers to whether the government attaches importance to it and provides a relaxed environment. For example, whether there are preferential taxes, whether administrative fees have been cancelled or reduced, whether there are arbitrary charges and levies, and whether the efficiency of government agencies is high or low. Eat, take, cut, want? The bad habits of yamen, of course, also include whether the local folk customs are strong and the public security situation is good or bad.
Thirdly, the standard factors of factory location.
1. Sales area and sales volume of products.
Second, the source of raw materials.
Third, there are men and women in the labor force, and there are differences in academic qualifications and wage levels.
Four, industrial land area, topography, geology, foundation, land price, land (land type).
5. Quantity and quality of industrial water, groundwater, river water, industrial water pipelines and sewers.
Six, the distance between the consignment station, highway entrances and exits, main roads, ports and airports.
Seven, affiliated enterprises, subcontractors, technical standards, etc.
8. Disasters include floods, earthquakes, foundation settlement and disaster prevention systems.
Meteorology includes typhoon, rainfall, humidity, wind direction and wind speed.
Ten, the degree of development of regional society, such as other industries, economic planning, regional laws and regulations.
Eleven, local public organizations, administration, regulations, tax system.
XII. Labor issues.
Thirteen. Public services and public welfare undertakings.