Color is a powerful tool for people to communicate, stimulate actions, influence emotions and even change behaviors. It can affect our performance and consumption behavior, increase appetite, cause anxiety, or on the contrary, it can relieve emotions. However, although some colors evoke general associations, people may still react differently due to differences in memory, culture and current environment.
Knowing different color connotations will help you to be more careful when choosing colors for your next design project, marketing activities, painting colors in the living room and even new cars.
Although our experience and cultural background will affect our personal color perception, most yellow tones are still the happiest colors, representing the happiness, warmth and optimism of many of us.
What other characteristics of yellow do people think of?
burst with vitality
People usually think that yellow is a kind of excitement, vitality and positive emotion. It often cheers you up and encourages you to take action. No wonder marketers use yellow in advertisements to attract audience's attention and increase their confidence.
annoying
A highly saturated yellow will create a tense and exciting environment, while a dirty yellow may appear annoying and unpleasant. In order to avoid this feeling in your design, please stick to the cheerful warm yellow that reminds people of summer, sunflower, apricot, chicken and sunshine.
Avoid using yellow as the background, which may cause serious eye fatigue and damage readability.
Now take a moment to think about an orange. Imagine its tough, shiny, bright skin and refreshing citrus flavor. What kind of feelings does it evoke in your mind?
For many people, orange is associated with an explosion of excitement and enthusiasm. Like yellow and red, it attracts attention and stimulates vitality. This is why many sports teams use orange as their uniforms, mascots and brands.
Orange is also described as a warm and comfortable color, reminiscent of Halloween, autumn, pumpkin pie, sweet potato, carrot and ginger cat.
In design, orange can be used to attract attention or remind users.
Look at the blue picture of this exercise. How does it make you feel? The word "melancholy" exists for a reason. Shadows with blue tones usually produce feelings of distance, cold, loneliness and sadness.
It is worth noting that the almost monochromatic palette of blue and turquoise in Pablo Picasso's paintings defines the artist's blue period (1901-1904)-a difficult period of his emotional and economic insecurity.
Avoid using light colors and low saturation blue on CTA buttons.
Water accounts for nearly 70% of our body, which explains the deep biological connection between our body and mind and water. Simply staring at the blue-green color of the sea, ocean, lake or just swimming pool will lead to an increase in neurochemicals, which will make us feel calmer, happier and more relaxed.
However, the clear sky will turn into a storm and the calm waves will wreak havoc. Dark blue and green can appear strong, powerful, energetic and even awesome.
Although white ranks only 15 in the adult's favorite color ranking, it creates a quiet and peaceful atmosphere in the living room and bedroom and is an absolute winner. In addition, creating a healthy working environment in the office and conference room is also the best choice.
Blue and green are perfect colors for meditation and yoga applications and websites. ?
Many of us associate blue with tranquility and serenity. However,? Blue? And the most? One of the trustworthy colors? Because it is mainly related to positive and non-threatening things, such as clear sky or clean water. This is why banks or insurance companies often use this color to build a sense of security and trust in their brands and marketing.
Like blue, green is a natural color, and it also symbolizes security and peace-think of green at traffic lights.
Brown-the color of solid ground-also brings security, toughness and security. However, like many dark colors, brown may be related to negative emotions and should be used with caution.
Red is usually regarded as the color of the winner. At the 2004 Athens Olympic Games, participants in four fighting sports (boxing, taekwondo, Greco-Roman wrestling and freestyle wrestling) were randomly assigned to wear red or blue uniforms. Scientists at Durham University in England found that athletes wearing red clothes have a 55% chance of winning.
Although some scientists are skeptical about these findings, the stimulating power of red is undeniable. Exposure to red will increase blood pressure, heart rate and respiratory rate. Not only that, red can also enhance metabolism and appetite. This explains why you drool every time you pass a McDonald's restaurant or see an advertising banner.
Other warm colors such as yellow or orange can also arouse people's motivation and enthusiasm for life and action.
Red, yellow and orange are excellent colors to promote food delivery applications and websites.
Color will affect our mood, but will it affect our mental health? Researchers at Aalborg University in Copenhagen conducted an experiment to observe the brain activity of participants who were blindfolded and exposed to different colors of light. Red light stimulates the human brain, while green light produces relaxation and calmness.
Another study showed the calming effect of blue. Green and blue symbolize nature and often make people feel quiet, peaceful and relaxed. It is worth noting that research conducted by the University of Exeter shows that people who live by the sea are happier. Having the opportunity to see a large area of water at any time can prevent many people from having mental disorders.
Light blue and green can be the correct primary colors for websites or applications of health institutions.
You rarely find purple in nature, so it is usually related to mysterious, spiritual and sacred substances. The duality of purple-the combination of strong and exciting red and quiet and peaceful blue-encourages imagination and inspires inspiration? Creativity.
It is worth mentioning that purple dyes were extremely rare and expensive in ancient times. Because only the rich can afford such expensive goods, this color has become a symbol of wealth and kingship.
Pink immediately reminds people of women and girls, as well as Valentine's Day, love and romance. Surprisingly, pink has a calm and quiet quality. Compared with red, it can relieve rather than stimulate, and can usually be used for nursing and nourishing purposes.
This phenomenon is also known as Baker-Miller Pink or Shos Pink, claiming that this special pink helps to lower the heart rate, pulse and breathing. Prisoners placed in pink-walled cells of naval correctional institutions show a decrease in hostility, violence or aggression.
However, other experiments in Santa Clara County Prison have proved the opposite. It only has a positive effect in the first month of exposure to the color, but it has risen since then.
If we asked you to name the first color that comes to mind when you hear the word "anger", you might say "red". In many cultures, red represents blood, fire, anger and even anger. It is worth noting that the expression of "seeing red" is based on our physical reaction when we are angry-blood pressure rises, making our face and neck turn red.
Red is very suitable for warning and attracting attention, but it should be used carefully to avoid negative meanings.
Red is one of the problematic colors for color-blind people. Don't just rely on it to inform users, and label it as much as possible.
The tonal range of red and orange is the most contradictory. On the one hand, they represent warmth and love, and passion, energy and desire. On the other hand, these colors represent power, aggression, violence and danger.
As one of the most obvious colors in chromatography, red has become an eye-catching winner. Red traffic lights, warnings or stop signs are not just for informing people; It warned them of the imminent threat.
On the other hand, orange is usually described as bright, happy and exciting. The by-product of red and yellow, orange with high saturation, can be fierce, aggressive and even vulgar.
Brown is a down-to-earth color, grounded and true. Like blue, brown symbolizes safety and protection.
According to the depth and richness of color, brown symbolizes wood or soil in geomantic omen.
Using brown in web pages and interior design can generate a strong sense of support and trust. UPS, Hershey, Cotton, Edy's, JP Morgan and m & amp； Companies such as Ms use brown in their brands and marketing strategies to express strong relationships, reliability and reliability.
However, don't overuse brown. Many people describe it as reserved, conservative and even boring.