Opening a hotel has two meanings: one is to open a hotel, and the other is to open a room.
Things to note when opening a hotel:
1. The site selection must be reasonable, the place chosen must be suitable for opening a hotel, and the place must be relatively open and have a large flow of people.
2. The decoration of the hotel should be appropriate, novel, highlight a style, and not messy. It should be consistent with the selected theme.
3. Is the hotel’s marketing single-minded? Many hotels use slogans to focus on marketing, but they have no idea how to actually do it. For example, the marketing plan does not match the target market, the marketing method is single, and there is nothing to do except various discounts with clever names, etc. In fact, hotels have many low-cost promotional activities to choose from. For example, they can provide guests with early arrival/late departure rest and reading rooms, residence points activities, free newspaper services, free ticket handling fees, etc. They can also cooperate with the hotel's Suppliers jointly carry out promotional activities for mutual benefit. Some hotels have a lot of promotional activities, but they have not developed their own marketing power. Basically, they just wait for customers to come to their door. There are too many contracted customers, and the development of the lucrative and high-level individual travel market is basically zero. The marketing of the hotel basically becomes a link of reception coordination.
4. Is the hotel service out of touch with the market positioning? First is the opening hours. The business hours of many hotels are determined according to industry practices, but the results are inconsistent with the hotel's requirements for receiving guests. For example, a hotel mainly receives group guests, but its business hours are very long, which increases labor costs and makes no money; on the other hand, some hotels mainly receive business individual guests, but do not have a 24-hour restaurant, which makes The guests returned to the hotel after the night's entertainment and went to bed hungry. Next is the room facilities. Some hotels mainly accommodate business travelers, but have very few single rooms. As a result, there is great resistance when selling the property. Because business guests value privacy and quietness, they like to use a separate room regardless of whether they are part of the same company. Moreover, this type of guest is fully able to afford the high price of a single room, so the hotel is profitable.
5. Whether the department position settings are reasonable. Highlighted in the front room. The front lobby is the face of the hotel. In many small and medium-sized hotels with less than 250 rooms, there are many positions in the front lobby, including reception, cashier, inquiry, and concierge. When guests enter the lobby, they will see that there are more staff than guests. , appears chaotic and disorderly, and increases the difficulty of hotel management. In fact, it is completely possible to merge the front desk positions. The receptionist will collect cash, the cashier will register, and the luggage inquiry will be all handled by the front desk. This facilitates staffing arrangements and customers. Some hotels also think that this arrangement is not convenient for the hotel to monitor the front desk staff, so the managers of such hotels should seriously think about: Is your management for the convenience of customers or for your own convenience?
6. Does the hotel proactively communicate with guests? Many hotel managers think their management is very good, but when asked about their communication with guests, they are dumbfounded and confused: Do managers also need to keep in contact with guests? Shouldn't managers keep in touch with guests? ?In that case, how do you know what your guests are thinking and whether your operating procedures are what the guests want? Some managers are in the eyes of employees just because they lack active communication with guests and think about problems. If you lose your prestige, your guests will find it unreasonable.
7. Whether resources become decorations. Some hotels themselves have no experience in recreation management and have installed recreational facilities simply for the purpose of achieving star rating. As a result, they have been left idle and have completely lost their intended role as recreational resources. In fact, it can be established in the form of a club by recruiting members, so that the hotel can add a relatively stable long-term consumer group, which not only increases profits for the hotel, but also increases the hotel's reputation and becomes a pioneer in social leisure services.
8. Whether the computer management system is complete. Many hotels have used computer management systems, but they are not effective and have really reduced the management burden. Some hotel managers can't help but smile bitterly.
The first thing is the choice of software. I am very surprised why the software used by five-star hotels is also used by three-star hotels without any change. Can the management of three-star hotels be the same as the management of five-star hotels? The second is the configuration of the site. Many hotels require their employees to remember guests' preferences and names, but that's easier said than done. In some hotels, as soon as guests register at the front desk, the dining habits and photos of the guests are immediately displayed on the dining screen to remind restaurant staff to pay attention. In some hotels and restaurants, there are no terminals or they are locked in the office. Can the memory of front-line employees be as good as a computer? Finally, the access control system is far from meeting the needs of hotel management. The room card cannot open the door before it expires, the room card door opening record is lost, etc., which all add to the confusion of the work and lose the meaning of computer management. Why can't you make up your mind to customize your own software system? Why can't you hire a computer maintenance engineer with a high salary? It should be possible to calculate the relative weight of these hotel management costs and the loss of lost guests.
9. Whether there is a system for employee quality education. Many hotels have strengthened staff training just to keep up with the situation, and staff training is far from being systematic. Pre-job training makes employees eager to try, but after arriving on the job, they find that it is not the same thing at all, and there is no on-the-job training at all. When mistakes are made, employees feel aggrieved. Secondly, there is a lack of training for management personnel. The editor recommends institutional training. That is to say, employees, foremen, supervisors, and managers must be trained step by step and in batches. Of course, the management ideas are the same but the depth is different. Otherwise, the trained personnel will be unable to promote overall progress, and some will only suffer.
10. Is the service consistent? In some hotels, today's service is inconsistent with yesterday's service, the service upstairs is inconsistent with the service downstairs, and the service of each employee is inconsistent with each other. How do guests adapt to this? The employees will also be very tired. It reflects the lack of unified standards and the monitoring capabilities of hotel management.
Things to note when staying in a hotel:
1. Site selection. When staying in a hotel, try to choose a hotel with convenient transportation and a more formal one. Convenient transportation means that the hotel is popular, and it is convenient and safe to get in and out. As a rule, the safety, service, and charity of the hotel are guaranteed. After all, it is a place where you spend money to stay. There is no problem in spending two extra dollars to get a better stay.
2. Don’t forget. When staying in a hotel, don't forget to take your documents, luggage and wallet after registration, especially when there are many people, to prevent losing them, which will be very troublesome.
3. Hygiene. When staying in a hotel, it is best not to use the bathtub in the hotel, and just use the shower, because the bathtub is generally not strictly disinfected and is easily infected with bacteria. The same goes for the toilet seat. When using the toilet, be sure to put a piece of paper on it. Also, if you have disposable slippers, towels, cups, etc. that are well packaged, please use disposable ones instead of those that have been used multiple times. Does anyone know if these items are disinfected and cleaned every day? This can prevent the spread of diseases such as athlete's foot. In the same way, it is better to bring your own disposable sheets when going out.
4. Love and care. In the hotel, be careful when using hotel facilities, because man-made damage will be compensated according to the price, but it does not matter if it is used normally. For example, if cigarette ashes fall on the carpet or the curtains on the bed while smoking, you will be compensated.
5. Safety. When staying in a hotel, you should keep your valuables away and do not leave them around in the room. You should carry your room card and key with you. Before going to bed, you should lock the doors and windows and draw the curtains to prevent theft and peeping. If conditions permit, note the location of the safe passage to prevent accidents and missed escape opportunities.
6. Information. After staying in a hotel, especially when traveling with friends or a group, you should remember the other person's house number or mobile phone number so that you can look after each other and prevent you from getting help when an accident occurs. Of course, if you are not familiar with the other person or you are staying alone, then If you have any difficulties, you can ask for help from the hotel front desk customer service. Here you need to quickly familiarize yourself with the location of the telephone after entering the door.
7. Visitors. After checking into the hotel, if a stranger knocks on the door, do not open the door easily. You need to confirm again and again, and do not let strangers in casually. If in doubt, you should call the front desk to confirm.
8. Location.
After checking into the hotel, be careful not to stay in a room in the blind spot of the camera or in a remote room to avoid accidents. At this time, you can ask to change rooms or hotels.
9. Query. Before checking into a hotel, it is best to ask or check the hotel's reputation and legends to prevent staying in a bad hotel from affecting your travel or rest.
10. Turn on the lights. After checking into a hotel, especially when you are alone, I recommend turning on a light when sleeping. In an unfamiliar environment, turning on the light will give people a certain sense of security. At the same time, when getting up at night, Having a light source will make it easier for people to walk in unfamiliar environments and avoid injuries or damage to things.