1. Original (used to keep old customers):
Dear Mr. Brown,
I learned a valuable lesson when we started doing business. In those days, we mainly went out to visit customers-we spent less time in the office. Here's the situation.
One day, a colleague and I went out to visit customers everywhere. We visited an old customer and he suddenly stopped buying from us. After a brief greeting, I asked him why he never received an order again. His answer is:
"In fact, there is no reason. I just happened to give my business to another company, and they called me for a long time. There was a gentle lady on the phone. I want her to have a rest!
"You haven't tried to sell me any more, so I guess you're not interested in my order. I never received your letter asking why I stopped buying from you, so I bought from another company. "
Actually, we are very interested in your order.
To prove this, we will write to you and ask why we haven't received your order again. We don't want to repeat the mistakes we made a few years ago. We want to tell you that your order is very valuable to us, and we hope you can continue to buy from us. If there is any way to restore our previous relationship, we sincerely hope that you can tell us, and we will be very grateful.
Is it okay? thank you
You sincerely ...
xxxx
Welcome to call, email or fax us. We hope to hear from you.
2. This is an application example, quite classic:
Title: After I sent this letter, I told my friends who received it: When you see it, you may open your eyes. ...
This is my copy to the latest batch of WeChat friends (inviting experience, greeting for the first time, and initially solving trust):
Dear friends:
I learned a valuable lesson when I started my first business. Those days, I went out to visit a friend. He hesitated for a long time, but he never got in touch. The situation at that time was like this.
I visited a friend who might be interested in our products that day, but I haven't contacted him for a long time. After a brief greeting, I asked him why he didn't receive the order. His answer is:
"In fact, there is no reason. I just happened to give my business to another company, and they called me for a long time. The caller is a gentle lady, and their products are not bad! You haven't contacted me since we first met. I guess you are not interested in my order. So, I bought from another company. "
I don't want to repeat the mistakes made a few years ago, so I wrote this letter to you.
I mainly want to tell you:
i care about you a great deal. I have been in contact with sales letters since 2004. In the past 65,438+00 years, I have come to the same conclusion as other copywriters such as gary hall Porter, Jay Abraham and dan kennedy: the establishment of "creative documents" will help you write inspirational sales letters and help you write them quickly.
In this 10 year, I subconsciously selected and collected a batch of classic sales letters as my creative documents, and named them "Dapang 10 Precious Sales Letters", including: from claude Hopkins, Eugene Swartz, david ogilvy, gary hall Porter, Joe ·Cabo, Ben Surez and John. It also includes sales letters that have just appeared at home and abroad in recent years ... They cover almost any industry in the world: golf, insurance, magazines, WeChat subscription, fighting training, investment promotion, catering, WeChat business, finance, real estate (buying and selling houses), security, Feng Shui, guitar, sex, software, information products, clothing, cosmetics, aphrodisiacs, books and so on. Follow-up, recommending members, inventory handling, holiday activities, open classes, activating old customers, price reduction promotion, developing customers, recommending new products, and asking customers to prove. ...
This is a virtual document (pdf document set), which will be of great help to any friend who wants to write a copy.
At present, the price of "Dapang 10 expensive sales letter" is 3000 yuan, which can be paid in installments and paid off within half a year. With the down payment of 500 yuan, the information will be continuously updated to 20 17 1. Up to now, it has been updated twice (about 200) on the basis of the original sales letter, which is probably an increase. So it is very likely that the price will increase.
-Fat sales letter collector
Ps 1: In order to gain your trust, you can first experience the "Big Fat 10 Collection Sales Letters" and ask me for the "Big Fat Magic Six Sales Letters" (which are explained in my circle of friends, space and official WeChat account). Because I invited you on my own initiative, the 88 yuan experience deposit that should have been paid can be waived. (Reply directly to "Your Mail+Experience" and send it to you within 24 hours)
Ps2: Big Fat imitates a classic sales letter in Big Fat 10 Series Sales Letter and writes this sales letter. If you are interested in getting it, you can ask me for it for free. It will be an eye-opener when you see it. (Reply directly to "Open your eyes" and send it directly to your WeChat within 24 hours)
Ps3: If you are a smart person who can make a decisive decision (smart people always make up their minds in a very short time), you can directly send me the sales letter of Fat 10 to 500 yuan. Of course, if you trust me enough, and you have a lot of change at present, and you don't like to pay back the money slowly, you can directly transfer 3000 yuan. Thank you. Please remember that I may raise the price.
You can combine the above two copywriting and modify it into a sales letter that you need to keep old customers. It's better to try to write than to hesitate.