Its essence is to break through the traditional management mode and the division of industry resources, adopt chain management to integrate resources and solve key node problems such as market and design, theory and implementation, investment and operation, development and marketing.
20 14 the State Council issued the "decision on canceling and adjusting a batch of administrative examination and approval items", canceling 1 1 professional qualification licensing and identification matters, in which the work contents of real estate agents are:
1, responsible for the reception and consultation of customers and providing professional real estate consulting services for customers;
2. Accompany customers to see the house and promote the sale or lease of second-hand houses;
3. Responsible for the development and accumulation of the company's housing, and establish a good business cooperation relationship with customers.
Extended data:
The spatial fixity of real estate determines the limitations of developers' tentacles. Generally speaking, with the evolution of urban planning and the expansion of urban scale, developers continue to invest in undeveloped areas or participate in the transformation of old cities under the guidance of urban planning.
At the same time, as far as a specific developer is concerned, no matter how strong it is, its market share in a certain city or region is always extremely limited, usually not exceeding 10%.
And real estate agents have obvious advantages in this respect. Because of the flexibility of chain operation, franchising and other business models, they can reach many areas or a certain area of the city.
If the management is good and the brand strength is strong, it can occupy a high market share in the real estate brokerage industry. The influence of the real estate brokerage industry can often exceed that of a single developer.
Baidu encyclopedia-real estate broker